Eyeshadow Primer Potion

4.7 (12,491)
$28.00
Color:Anti Aging

Product Details

Web ID: 2127507

Prep lids with Urban Decay Eyeshadow Primer Potion for intense color payoff for up to 24 hours. This long-lasting eyeshadow primer includes optical blurring pigments that diffuse light to blur redness as well as ingredients that help prevent and repair wrinkles and other signs of skin damage.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Palau, Marshall Islands, Armed Forces Americas, Armed Forces Europe, American Samoa, Alaska, Armed Forces Pacific, Hawaii, Guam, Northern Mariana, Puerto Rico, U.S. Virgin Islands, Federated States of Micronesia and El Paso, Texas.
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
"The eyeshadow primer is a highly effective product that helps eyeshadow stay vibrant and crease-free throughout the day. Reviewers consistently praise its long-lasting performance and say it creates a smooth, even base for eyeshadow application. The primer is available in several shades that can be worn alone or under eyeshadow. Many consider it a must-have for anyone who wears eyeshadow, as it helps colors appear more pigmented and prevents fading or creasing."
AI-generated summary from 12,455 customers reviews.

4.7/5

12,491 star ratings, 12,455 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

5 days ago
from Chicago
Received Free ProductNo

Watery

I expected it to be a thicker formula. It's very watery and it's hard to tell where and how much has been applied. Also, the wand doesn't make application any easier. I'd rather use my finger. Not a fan. Won't buy again.

Customer review from urbandecay.com

11 days ago
Received Free ProductNo

Favorite Potion

Favorite To Wear. Sometimes, I Won't Even Wear Eyeshadow ...

Recommends this product

Customer review from urbandecay.com

Urban Decay Eyeshadow Primer Potion - Travel Size This review is from Urban Decay Eyeshadow Primer Potion - Travel Size
1 month ago

Classic

It's magic

Recommends this product

1 month ago
Received Free ProductNo

Used to be perfection

When this product did not come with an applicator, it was perfect!! Now it dries out, doesn’t go on smooth, leaves weird texture. Also it’s hard to get the product out of the tube. Please take it back to the original way 🙏

Customer review from urbandecay.com

1 month ago

Product

Not good

Response from UD Makeup Freak

UD Makeup Freak1 month ago

Hi there! Thank you for reaching out about our Eyeshadow Primer Potion. We're sorry to hear you weren't satisfied with our product. We will be passing along your feedback to our team! UrbanDecay

2 months ago
from Bel Air MD

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Best Eyeshadow Primer By Far

I have tried many eye shadow primers. Urban Decay’s Eyeshadow Primer Potion is the best by far! I use it in the morning and my eyeshadow is still perfect at midnight. No creasing. Love it!

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

2 months ago
from California

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

Not that great

It creases in fine lines on mature skin. I would not recommend.

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

Response from UD Makeup Freak

UD Makeup Freak1 month ago

Hey! Thanks for your feedback on our Eyeshadow Primer Potion. We value your insights and have shared your comments with our team. We're always looking for ways to improve and create products you'll love. Keep exploring Urban Decay—there's a whole universe of beauty waiting for you! UrbanDecay

2 months ago
from San Francisco, CA

Looks great when you finish but doesn't last long

Did not cause unsightly creases but didn't keep shadow in place and ran all over giving me raccoon eyes (even my waterproof MAC eyeline, which I wear all the time) ran all over, both up and down. It has never done this before.

Response from UD Makeup Freak

UD Makeup Freak2 months ago

Hey! Thanks for sharing your experience with our Eyeshadow Primer Potion. We appreciate your feedback and have passed your comments along to our team. We're always working to improve and create products you'll love. In the meantime, experimenting with different application techniques might help. Try applying the primer in small amounts and then patting your eyeshadow on, allowing each layer to dry down before adding more. Keep exploring Urban Decay – there's a whole universe of beauty to discover! UrbanDecay