Original Eyeshadow Primer Potion - Travel Size

4.7 (12,124)
$18.00

Product Details

Web ID: 2127517

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping.
  • Materials & Care

    • Product labels for all quilted items (filled apparel, home textiles, and accessories) are available online.
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to American Samoa, Armed Forces Europe, U.S. Virgin Islands, District of Columbia, New Mexico, Northern Mariana, Marshall Islands, Armed Forces Americas, Palau, Federated States of Micronesia, Puerto Rico, Guam, Armed Forces Pacific, Alaska, Hawaii and El Paso, Texas.
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

12,124 star ratings, 12,101 reviews

Write a Review
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15 days ago
from Mesa, AZ
Received Free ProductNo

Dried out quickky

I bought this a couple of months ago and it is dried out. It seems like it would’ve been good but unimpressed.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center11 days ago

Hello there! We're sorry to hear your Urban Decay Eyeshadow Primer Potion dried out prematurely. We understand your disappointment. To assist you with this issue, please contact us through the contact form on our website, urbandecay.com. Our customer service team will be happy to help.

25 days ago
from TN
Received Free ProductNo

My go-to primer

I love UD's eyeshadow primer. I use it daily and was happy to catch it on sale so I could stock up.

Recommends this product

Customer review from urbandecay.com

25 days ago
Received Free ProductNo

Amazing Product!

Incredible product! I had given up on wearing eyeshadow before I found this. Without this, my shadow would wear off and sink into my creases within hours. Thank you for making this!

Customer review from urbandecay.com

1 month ago
Received Free ProductNo

Eye rash

I know this has a lot of people saying how great it is, but for me, it gave me an eye rash, and my eyeshadow still creased

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center23 days ago

Hello Joeynyc! We are very sorry to hear about your experience with our Urban Decay Eyeshadow Primer Potion. We would like to speak to you directly about this. Please contact us at 888-448-9617 M-F 9am-5:30pm EST for assistance and provide the reference #39215905. We look forward to speaking with you!

1 month ago
Received Free ProductNo

It is ok.

I miss the old packaging and product. I would have given the old version a 5 star but I don't like the new formula. It is more greasy and thinner. I also hate the wand. It feels like sanitary than just applying it with your finger. I'm thinking of starting to look for a new product.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center23 days ago

Hello lxs19! We appreciate you sharing your thoughts about the Eyeshadow Primer Potion. We understand you miss the old packaging and formula, and we’re sorry to hear the new version isn’t meeting your expectations. We value your feedback on the new formula’s texture and the applicator wand. While we’re always looking to innovate and improve, we understand change can be challenging. We’ll be sure to pass along your comments to the team. We wish you the best in your search for a new product that meets your needs.

2 months ago

Want Your Eyes to Stay Looking Fresh? Wear This!

[This review was collected as part of a promotion.] I received 3 different samples of this when I bought my Naked2 palette and I've been wearing the original formula ever since. Eyeshadow is more vibrant and doesn't crease. Another must have!

Customer review from urbandecay.com

2 months ago
from Queens, NY
Received Free ProductNo

Almost empty tube

I had such high hopes for this product. I used to buy a large size and it worked perfectly and I got my money's worth out of it. I have only been using 1 tube for a few weeks and the tube is almost empty. I am not sure I will buy Urban Decay again for eyeshadow primer potion.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center1 month ago

Hello there Melissa Be! We appreciate you sharing your experience with Eyeshadow Primer Potion. We're sorry to hear the tube seems to be emptying much faster than expected. That's definitely not the performance or value you should be getting, especially since you've had positive experiences with the larger size in the past. A few factors can sometimes affect product usage, such as application technique and the amount used per application. However, a significant difference in how long a tube lasts could also indicate a potential issue with the product itself. We encourage you to contact our Urban Decay customer service team. They can help troubleshoot any potential issues, discuss proper usage techniques, and explore possible solutions. We value your feedback and will share your experience with our product development team. We want to ensure all our customers receive the expected value and performance from our products.

2 months ago
from Arkansas
Received Free ProductNo

Love this!

Very smooth, did not cake up my eyeshadow at all, stayed all night!

Recommends this product

Customer review from urbandecay.com