Original Eyeshadow Primer Potion - Travel Size

4.7 (12,156)
$18.00
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Product details

Web ID: 2127517
It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Northern Mariana, Palau, Puerto Rico, Marshall Islands, U.S. Virgin Islands, Federated States of Micronesia, Hawaii, Armed Forces Europe, Armed Forces Americas, Alaska, Guam, American Samoa, Armed Forces Pacific
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
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Ratings & Reviews

Here's what customers think
  • The product helps eyeshadow stay vibrant and crease-free for an extended period, intensifying color and pigmentation.
  • Customers report it prevents fading, creasing, and smudging, with eyeshadow lasting over 12 hours even in humid conditions.
  • The lightweight, smooth formula is easy to apply and a little goes a long way.
  • Customers with oily eyelids particularly appreciate the primer's effectiveness.
AI-generated summary from 12,116 customers reviews.
4.7/5

12,156 star ratings, 12,116 reviews

Write a Review
82.4% of reviews have 5 stars
10013
12.5% of reviews have 4 stars
1522
3.3% of reviews have 3 stars
399
0.9% of reviews have 2 stars
105
1.0% of reviews have 1 star
117

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

2041 customer images

12,116 reviews
lmk207s
26 days ago

Product great, Packaging terrible

Primer is so good, I love it! Packaging is terrible. Please get rid of the wand! There's got to be something better.

Recommends this product

Customer review from urbandecay.com

Suzeee
1 month ago
from Ar

Long lasting

Have used this eye primer for years and it is absolutely one of the best out there.

Recommends this product

Customer review from urbandecay.com

Kim s
2 months ago
from Ocala, fl
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Long lasting eye makeup

Long lasting eye makeup.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Helpful?
Kim s
2 months ago
from Ocala, fl
Verified PurchaserYes

Long lasting eye makeup

This product helps my eye makeup last all day.

Recommends this product

Helpful?
Dorothea
2 months ago
Incentivized review

Love this stuff!

This works great on my eyelids and does a great job helping the shadow stay on longer.

Customer review from urbandecay.com

AJ
2 months ago
from Sacramento, CA
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Best one

Long lasting and a little goes a long way!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
Norcal
3 months ago
from Sacramento
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Tattoo Strength

It works. I have hooded eyelids with old skin and the primer keeps my felt tip eyeliner in place all day.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Helpful?
Teeb
5 months ago

Bring back the old squeeze packaging

Go back to just the tube you squeeze out. These wands are horrible!!!

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center5 months ago

Hi there! Thank you for sharing your thoughts on our Eyeshadow Primer Potion. We definitely hear your concerns about the packaging and have shared them directly with our team. Your feedback is truly important to us, helping us refine and level up our products. Keep exploring UD!