Original Eyeshadow Primer Potion

4.7 (12,799)
$23.80 (15% off) with code: FRIEND$28.00
Color:Original
Offers & perks
Women Founded
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Product details

Web ID: 2127504
Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.

  • Product Features

    • WHAT IT DOES:
    • This nude creamy eye makeup primer works with all skin tones and dries invisibly to prep for flawless, crease-free eyeshadow looks with an easy-to-use applicator
    • The Urban Decay eyeshadow primer also ensures color stays rich and pigmented for up to 24 hours
    • Polymer technology fills in any imperfections on the skin's surface, visibly smoothing and prepping your lids for long-lasting shadow and eyeliner
    • HOW TO USE:
    • Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power
    • Mix with your favorite eyeshadow for crease-free, custom cream shadows and eyeliner
    • USE WITH:
    • Urban Decay Naked3 Eyeshadow Palette
    • Urban Decay Brow Blade Ink Stain + Waterproof Eyebrow Pencil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Federated States of Micronesia, Guam, Puerto Rico, American Samoa, Alaska, Northern Mariana, Armed Forces Europe, Marshall Islands, Palau, Armed Forces Pacific, Armed Forces Americas, Hawaii, U.S. Virgin Islands
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

12,799 star ratings, 12,762 reviews

Write a Review
82.3% of reviews have 5 stars
10536
12.5% of reviews have 4 stars
1594
3.3% of reviews have 3 stars
419
0.9% of reviews have 2 stars
117
1.0% of reviews have 1 star
133

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

2063 customer images

  • Granted, this is after a full day of work. BUT this primer used to let me rock a look from morning until late night.
  • Smooth and clean application
12,762 reviews
Teeb
2 months ago

Bring back the old squeeze packaging

Go back to just the tube you squeeze out. These wands are horrible!!!

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hi there! Thank you for sharing your thoughts on our Eyeshadow Primer Potion. We definitely hear your concerns about the packaging and have shared them directly with our team. Your feedback is truly important to us, helping us refine and level up our products. Keep exploring UD!

Kasia
2 months ago
from Killington, VT
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

IT WORKS!

Wow. It works. I put it on a 6 am long day of travel, visiting, travelling back and my eye shadow was where i put it at 8 pm when I got back. Thrilled.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Vishnu
2 months ago
from CIncinnati, Ohio
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Magical potion for hooded eyes with oily lids!!!

I love this eyeshadow primer! It's a lifesaver for my hooded eyes with extremely oily lids. This primer is magical; it keeps my eyeshadow in place all day. I do find a little eyeshadow wear near the inner corner, but overall, it's great.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Crystal
5 months ago
from St. George, UT
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Extend your make up!

Eye shadow primer does just what it says. Prime your eyes for the best application of shadow that stays all day.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Just me
5 months ago
from Boston, MA
Verified PurchaserYes

Disappointed

Not what it used to be……

Response from Macy's

UD Makeup Freak5 months ago

Hello! We're so sorry to hear our Original Eyeshadow Primer Potion hasn't lived up to your expectations. Your feedback is incredibly valuable to us, and we've already passed it along to our team. We're always working to perfect our products. Thank you for taking the time to share your thoughts, and please, keep exploring the world of Urban Decay! UrbanDecay

Amber7
5 months ago
from Chicago

Watery

I expected it to be a thicker formula. It's very watery and it's hard to tell where and how much has been applied. Also, the wand doesn't make application any easier. I'd rather use my finger. Not a fan. Won't buy again.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hi there! Thank you for sharing your thoughts on our Eyeshadow Primer Potion Anti-Aging. We truly value your comments and have let our team know, as your feedback is everything to us and helps us level up. For the best application, use the built-in applicator to apply a small amount onto clean eyelids, then gently pat with clean fingertips or a brush. If you prefer something with more visible coverage, check out the shade Eden in this Primer Potion as an alternative. We invite you to keep exploring more at UD and unleash your inner artist!

MissAyeshaa8
6 months ago

Favorite Potion

Favorite To Wear. Sometimes, I Won't Even Wear Eyeshadow ...

Recommends this product

Customer review from urbandecay.com

AMZZ
7 months ago

Used to be perfection

When this product did not come with an applicator, it was perfect!! Now it dries out, doesn’t go on smooth, leaves weird texture. Also it’s hard to get the product out of the tube. Please take it back to the original way 🙏

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hello! Thank you for sharing your honest feedback about our Eyeshadow Primer Potion. We’re sorry to hear that the current packaging and formula haven’t been working as well for you—we understand how disappointing that can be, especially when you’ve loved the original version. Please know your comments about the texture, application, and packaging have been passed along to our Product Development Team for review, as feedback like yours helps us improve. We truly appreciate your loyalty and passion for Urban Decay!