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Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.

  • This nude creamy eye makeup primer works with all skin tones and dries invisibly to prep for flawless, crease-free eyeshadow looks with an easy-to-use applicator
  • The Urban Decay eyeshadow primer also ensures color stays rich and pigmented for up to 24 hours
  • Polymer technology fills in any imperfections on the skin's surface, visibly smoothing and prepping your lids for long-lasting shadow and eyeliner
  • Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power
  • Mix with your favorite eyeshadow for crease-free, custom cream shadows and eyeliner
  • Urban Decay Naked3 Eyeshadow Palette
  • Urban Decay Brow Blade Ink Stain + Waterproof Eyebrow Pencil

Web ID: 2127504

Customer reviews

12718 Reviews
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User Images
    Jessica H
    May 22, 2024
    from Rochester, NY
    Love It!!

    I love this eye primer. I wasn't sure it would do anything, however every time I use this primer the eyeshadow goes on a little easier and lasts all day! I work in a medical office and am at the office about 10 hours a day, when I use this primer my eyeshadow never fades or moves!

    Customer review from
    May 19, 2024
    If you want eyeshadow to pop you need this

    [This review was collected as part of a promotion.] So easy to use. Perfect base for any type of eye look. The coverage is insane and really gives you a blank canvas to begin on. I highly recommend for anyone seeing as it is extremely affordable and does the job super well.

    Customer review from
    May 11, 2024
    Flawless no budge look

    [This review was collected as part of a promotion.] This primer is flawless looking, even when I do my natural look it doesn’t budge, stays on all day. Great package and price. Highly recommend it!

    Customer review from
    May 03, 2024
    Creamy blend

    Like how easily it blends just wish it had more cover to even out eyelids.

    Customer review from
    BH White
    May 01, 2024
    The best!

    Can’t say enough good things about this primer! This is the only eye primer I will ever use! Buy it you won’t regret!

    Customer review from
    Apr 30, 2024

    [This review was collected as part of a promotion.] I only used this product twice. I’m not a fan of the watery consistency. It is very sheer and oily. But it does do its job. Not something I would try again

    Customer review from
    Apr 18, 2024
    Smooth silky

    [This review was collected as part of a promotion.] Packaging was cute. All purp like the product! The printer was soo smooth sort of reminded me of that pink face primer the touch in sol. No scent tbh, overall not bad!

    Customer review from
    Apr 16, 2024
    Keep eye shadow in place

    [This review was collected as part of a promotion.] It keeps the eye shadow in place! I really like this product. I never used a shadow primer before so I will never not use one now. This one I will recommend!

    Customer review from