Original Eyeshadow Primer Potion

4.7 (12,805)
$28.00
Color:Original
Offers & perks
Women Founded
See offer details

Product details

Web ID: 2127504
Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.

  • Product Features

    • WHAT IT DOES:
    • This nude creamy eye makeup primer works with all skin tones and dries invisibly to prep for flawless, crease-free eyeshadow looks with an easy-to-use applicator
    • The Urban Decay eyeshadow primer also ensures color stays rich and pigmented for up to 24 hours
    • Polymer technology fills in any imperfections on the skin's surface, visibly smoothing and prepping your lids for long-lasting shadow and eyeliner
    • HOW TO USE:
    • Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power
    • Mix with your favorite eyeshadow for crease-free, custom cream shadows and eyeliner
    • USE WITH:
    • Urban Decay Naked3 Eyeshadow Palette
    • Urban Decay Brow Blade Ink Stain + Waterproof Eyebrow Pencil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Hawaii, Federated States of Micronesia, Guam, Alaska, Armed Forces Pacific, Armed Forces Americas, Palau, Armed Forces Europe, Puerto Rico, Marshall Islands, U.S. Virgin Islands, American Samoa, Northern Mariana
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

12,805 star ratings, 12,767 reviews

Write a Review
82.3% of reviews have 5 stars
10541
12.4% of reviews have 4 stars
1594
3.3% of reviews have 3 stars
420
0.9% of reviews have 2 stars
117
1.0% of reviews have 1 star
133

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

2063 customer images

  • Granted, this is after a full day of work. BUT this primer used to let me rock a look from morning until late night.
  • Smooth and clean application
12,767 reviews
Deedee5777
10 days ago
from Ny

It was ok

The only problem I have is that it drys up too quickly and it drys up in the tube.

Recommends this product

Customer review from urbandecay.com

Dorothea
13 days ago
Incentivized review

Love this stuff!

This works great on my eyelids and does a great job helping the shadow stay on longer.

Customer review from urbandecay.com

MelsWV
18 days ago
from West Virginia

Worth the price, great product

I’ve bought this product consistently for years. It helps my eye makeup stay on & not fade or crease.

Recommends this product

Customer review from urbandecay.com

AJ
19 days ago
from Sacramento, CA

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Best one

Long lasting and a little goes a long way!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Norcal
2 months ago
from Sacramento

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Tattoo Strength

It works. I have hooded eyelids with old skin and the primer keeps my felt tip eyeliner in place all day.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Teeb
4 months ago

Bring back the old squeeze packaging

Go back to just the tube you squeeze out. These wands are horrible!!!

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center4 months ago

Hi there! Thank you for sharing your thoughts on our Eyeshadow Primer Potion. We definitely hear your concerns about the packaging and have shared them directly with our team. Your feedback is truly important to us, helping us refine and level up our products. Keep exploring UD!

Kasia
4 months ago
from Killington, VT

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

IT WORKS!

Wow. It works. I put it on a 6 am long day of travel, visiting, travelling back and my eye shadow was where i put it at 8 pm when I got back. Thrilled.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Vishnu
4 months ago
from CIncinnati, Ohio

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Magical potion for hooded eyes with oily lids!!!

I love this eyeshadow primer! It's a lifesaver for my hooded eyes with extremely oily lids. This primer is magical; it keeps my eyeshadow in place all day. I do find a little eyeshadow wear near the inner corner, but overall, it's great.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product