Self-Adjusting Complexion Primer

4.6 (106)
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Product details

Web ID: 4436828

Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay's Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear, and it makes your makeup last all day. Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you'll be hooked! Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you're done. Self-Adjusting Complexion Primer perfects and smoothes so well you'll be tempted to wear it alone! Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump, so it's easy to get out every last bit of product.

  • Product Features

    • 100% of participants had a noticeable soft-focus effect immediately after use*
    • 100% had a reduction in pore visibility immediately after use*
    • 100% had more even-toned skin immediately after use*
    • 100% had smoother-looking skin immediately after use*
    • *Based on clinical grading in a 31-person study
    • Vegan
    • 100% Cruelty Free

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.6/5

106 star ratings & reviews

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5 years ago
from New york

This WAS amazing

Why the heck did they did discontinue this?! This stuff was amazing! I'm so annoyed and disappointed ☹️

Recommends this product

Customer review from urbandecay.com

6 years ago

Is this ever coming back?? I loved this stuff

i really hope urban decay gets this back in stock! Its amazing. The other primers do not work well for me, and now I need to explore other brands to find a favor. Please bring it back!!

6 years ago

Amazing

I use this product with my foundation and also wear alone to even out my skin tone. It’s amazing.

Recommends this product

Customer review from urbandecay.com

6 years ago
from Oklahoma

Best primer on the market!

Love this primer! I can wear it underneath makeup or without and look like a million bucks! Keeps my skin matte all day even with my oily skin in hot and humid Oklahoma during the summertime. I hope this hasn't been discontinued!!!

Recommends this product

Customer review from urbandecay.com

6 years ago
from Asheville, NC

Why was it discontinued!!?

This primer is absolutely amazing! It keeps my oily skin looking matte and smooth! Why have y’all discontinued this!!?!? BRING IT BACK PLEASE!!!

Recommends this product

Customer review from urbandecay.com

6 years ago

Reduces my redness

I love this product so much! I'm naturally red and it reduces it and makes me not look sunburnt. The only problem is, I can't find it in store.

Recommends this product

Customer review from urbandecay.com

6 years ago

no good for me

It does not adjust. I am a light honey complexion and it looks like chalk on my skin. I would like to return it.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center6 years ago

Hi there! Thank you for your feedback on our Self-Adjusting Complexion. We are sorry to hear that this product did not meet your expectations. We do suggest trying out our Optical Illusion Complexion Primer. This velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but dries down to a translucent, matte finish. For more information about this product, please look at this link here: http://tinyurl.com/y22354ts. We hope you can try it out and find better results!

6 years ago

Best Primer Ever

Love this stuff. Only drawback is that it has a tendency to adhere to your dry skin making it more noticeable. Other than that, I’d recommend this for a minimal or no make up day.

Customer review from urbandecay.com