Purple Shampoo, 12 oz.

4.7 (514)
$22.00

Product details

Web ID: 13855687
Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional-grade violet pigment and açaí extract, this shampoo was designed to help neutralize brassy yellow hues in blonde, gray and silver hair.

  • Product Features

    • WHAT IT DOES:
    • Neutralizes brassy yellow hues
    • Gently cleanses and brightens hair
    • For all hair types with natural or color-treated blonde, gray or silver tones
    • INGREDIENT HIGHLIGHTS:
    • Violet pigment helps cancel out brassy yellow tones
    • Açaí extract from the purple superfruit is rich in antioxidants that help provide extra moisture
    • Coconut fatty acids, which are easily absorbed by hair, help hydrate and nourish
    • Frankincense oil helps add shine and moisture to hair
    • HOW TO USE:
    • Apply Purple Shampoo evenly throughout hair from roots to ends, which will ensure consistent coverage and even toning
    • Massage into wet hair, lather well and rinse
    • Follow with Verb Purple Mask
    • Use as needed
    • RESULTS:
    • Purple Shampoo reduces brassiness by 24% after just one use*
    • 100% of consumers saw toning and shine after just one use of Purple Shampoo**
    • *In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time
    • **Based on a study carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

514 star ratings, 512 reviews

Write a Review
79.6% of reviews have 5 stars
409
15.8% of reviews have 4 stars
81
2.9% of reviews have 3 stars
15
0.8% of reviews have 2 stars
4
1.0% of reviews have 1 star
5

On average, customers rate the Daily use/use as treatment of this item as Neutral.

On average, customers rate the Natural hold/lasting hold of this item as Neutral.

7 customer images

512 reviews
Jade B.
9 days ago

the best purple shampoo

This is seriously the darkest best purple shampoo. My stylist even says it keeps my blonde very toned! I used it more as a toner every so often (maybe once a month) and leave it in for a few minutes before rinsing and it keeps my hair icy how i like. Dont leave too long or it WILL make you a tad purple though with how pigmented it is!

Customer review from Verb

Kimberly S.
10 days ago
Incentivized review

Purple shampoo

Very light cleansing, you can always rinse & repeat. Feels silky going on & my hair feels hydrated when done.

Customer review from Verb

Ashley C.
12 days ago
Incentivized review

Works wonders for the blonde

Works wonders for the blonde girls! I use it once a week.

Customer review from Verb

Branka73
20 days ago

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

Verb Purple Shampoo, 12 oz.

Received package today and half of shampoo found in bag . Leaked out

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

LSL61
5 months ago
from Indio, California

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

Purple Liquid Wow

Wonderful for greying hair. Former blonde, turning grey in parts.

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

Recommends this product

Linda
5 months ago

Verb Chemical Shampoo

Got the gift of Dermatitis on eyes and face after the first use. Otherwise, it is a nice shampoo but not for me. I was fooled by the 'no harmful ingredients' description on the bottle, but thank goodness it was gluten free because that was really a concern!!!!!!!!!!!!!!!!!!!!!!!!!!!! I was planning on putting this on my pancakes but was saved knowing it was gluten free.

Customer review from bloomingdales.com

Connie K.
6 months ago

Like no other purple shampoo,

Like no other purple shampoo, my hair was yellow, iron, green , blonde, well, I missed shampoo WITH VERB mask and 3 shampoos later I am a wonderful cool blonde all over. It is very pigmented. Saved me a lot of money and I will use every 5th shampoo or so. I shampoo couple times a week.

Customer review from Verb

Renee
7 months ago

A must for blondies

I’ve tried just about every purple shampoo on the market and this is by far my favorite! I see immediate results using this to keep my blonde fresh and vibrant.

Recommends this product