Purple Shampoo, 12 oz.

4.7 (510)
$22.00

Product details

Web ID: 13855687

Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional-grade violet pigment and açaí extract, this shampoo was designed to help neutralize brassy yellow hues in blonde, gray and silver hair.

  • Product Features

    • WHAT IT DOES:
    • Neutralizes brassy yellow hues
    • Gently cleanses and brightens hair
    • For all hair types with natural or color-treated blonde, gray or silver tones
    • INGREDIENT HIGHLIGHTS:
    • Violet pigment helps cancel out brassy yellow tones
    • Açaí extract from the purple superfruit is rich in antioxidants that help provide extra moisture
    • Coconut fatty acids, which are easily absorbed by hair, help hydrate and nourish
    • Frankincense oil helps add shine and moisture to hair
    • HOW TO USE:
    • Apply Purple Shampoo evenly throughout hair from roots to ends, which will ensure consistent coverage and even toning
    • Massage into wet hair, lather well and rinse
    • Follow with Verb Purple Mask
    • Use as needed
    • RESULTS:
    • Purple Shampoo reduces brassiness by 24% after just one use*
    • 100% of consumers saw toning and shine after just one use of Purple Shampoo**
    • *In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time
    • **Based on a study carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

510 star ratings, 508 reviews

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On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Neutral.

26 days ago

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

Purple Liquid Wow

Wonderful for greying hair. Former blonde, turning grey in parts.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

Recommends this product

28 days ago

Verb Chemical Shampoo

Got the gift of Dermatitis on eyes and face after the first use. Otherwise, it is a nice shampoo but not for me. I was fooled by the 'no harmful ingredients' description on the bottle, but thank goodness it was gluten free because that was really a concern!!!!!!!!!!!!!!!!!!!!!!!!!!!! I was planning on putting this on my pancakes but was saved knowing it was gluten free.

Customer review from bloomingdales.com

1 month ago

Like no other purple shampoo,

Like no other purple shampoo, my hair was yellow, iron, green , blonde, well, I missed shampoo WITH VERB mask and 3 shampoos later I am a wonderful cool blonde all over. It is very pigmented. Saved me a lot of money and I will use every 5th shampoo or so. I shampoo couple times a week.

Customer review from Verb

3 months ago

A must for blondies

I’ve tried just about every purple shampoo on the market and this is by far my favorite! I see immediate results using this to keep my blonde fresh and vibrant.

Recommends this product

3 months ago
Incentivized review

Keeps the brassiness at bay

I love Verb's purple shampoo. I highlight my hair and prefer a cooler tone. Verb's purple shampoo keeps the brassiness out of my blonde until my next toning appointment. It also smells great.

Customer review from Verb

3 months ago
from Encinitas Ca

Gave it a shot

I was curious if Verb Purple shampoo performed better than my other brand. I’ve only used once but was surprised my hair feels softer, shinier and my silver grays blends better with my highlights and lowlights..will know better after long term use but would recommend based on my first wash.

Recommends this product

3 months ago
Incentivized review

Brass is gone!

I’m very picky about my blonde and so I fly cross country to see my hair girl. Which means I go long stretches without a toner. I noticed my hair was starting to look brassy and decided to give this a try. Wow, I am so happy with the results. The brass is gone!

Customer review from Verb

4 months ago

Not worth the money

Did not work. Hair is still very brassy