Purple Shampoo, 12 oz.

4.7 (516)
$22.00

Product details

Web ID: 13855687
Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional-grade violet pigment and açaí extract, this shampoo was designed to help neutralize brassy yellow hues in blonde, gray and silver hair.

  • Product Features

    • WHAT IT DOES:
    • Neutralizes brassy yellow hues
    • Gently cleanses and brightens hair
    • For all hair types with natural or color-treated blonde, gray or silver tones
    • INGREDIENT HIGHLIGHTS:
    • Violet pigment helps cancel out brassy yellow tones
    • Açaí extract from the purple superfruit is rich in antioxidants that help provide extra moisture
    • Coconut fatty acids, which are easily absorbed by hair, help hydrate and nourish
    • Frankincense oil helps add shine and moisture to hair
    • HOW TO USE:
    • Apply Purple Shampoo evenly throughout hair from roots to ends, which will ensure consistent coverage and even toning
    • Massage into wet hair, lather well and rinse
    • Follow with Verb Purple Mask
    • Use as needed
    • RESULTS:
    • Purple Shampoo reduces brassiness by 24% after just one use*
    • 100% of consumers saw toning and shine after just one use of Purple Shampoo**
    • *In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time
    • **Based on a study carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

516 star ratings, 514 reviews

Write a Review
79.7% of reviews have 5 stars
411
15.7% of reviews have 4 stars
81
2.9% of reviews have 3 stars
15
0.8% of reviews have 2 stars
4
1.0% of reviews have 1 star
5

On average, customers rate the Daily use/use as treatment of this item as Neutral.

On average, customers rate the Natural hold/lasting hold of this item as Neutral.

7 customer images

514 reviews
Susan R.
13 days ago

Great for grey!

I really like this shampoo. It keep my salt and pepper hair bright white, has a lovely fragrance and gives me great volume too!

Customer review from Verb

Donald D.
17 days ago

Love verb

I really like verb! My only suggestion is to have a pump to get the product out easier.

Customer review from Verb

Jade B.
23 days ago

the best purple shampoo

This is seriously the darkest best purple shampoo. My stylist even says it keeps my blonde very toned! I used it more as a toner every so often (maybe once a month) and leave it in for a few minutes before rinsing and it keeps my hair icy how i like. Dont leave too long or it WILL make you a tad purple though with how pigmented it is!

Customer review from Verb

Kimberly S.
24 days ago
Incentivized review

Purple shampoo

Very light cleansing, you can always rinse & repeat. Feels silky going on & my hair feels hydrated when done.

Customer review from Verb

Ashley C.
26 days ago
Incentivized review

Works wonders for the blonde

Works wonders for the blonde girls! I use it once a week.

Customer review from Verb

Branka73
1 month ago

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

Verb Purple Shampoo, 12 oz.

Received package today and half of shampoo found in bag . Leaked out

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

LSL61
6 months ago
from Indio, California

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

Purple Liquid Wow

Wonderful for greying hair. Former blonde, turning grey in parts.

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

Recommends this product

Linda
6 months ago

Verb Chemical Shampoo

Got the gift of Dermatitis on eyes and face after the first use. Otherwise, it is a nice shampoo but not for me. I was fooled by the 'no harmful ingredients' description on the bottle, but thank goodness it was gluten free because that was really a concern!!!!!!!!!!!!!!!!!!!!!!!!!!!! I was planning on putting this on my pancakes but was saved knowing it was gluten free.

Customer review from bloomingdales.com