Purple Shampoo, 12 oz.

$22.00
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Product details

Web ID: 13855687

Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional-grade violet pigment and açaí extract, this shampoo was designed to help neutralize brassy yellow hues in blonde, gray and silver hair.

  • Product Features

    • WHAT IT DOES:
    • Neutralizes brassy yellow hues
    • Gently cleanses and brightens hair
    • For all hair types with natural or color-treated blonde, gray or silver tones
    • INGREDIENT HIGHLIGHTS:
    • Violet pigment helps cancel out brassy yellow tones
    • Açaí extract from the purple superfruit is rich in antioxidants that help provide extra moisture
    • Coconut fatty acids, which are easily absorbed by hair, help hydrate and nourish
    • Frankincense oil helps add shine and moisture to hair
    • HOW TO USE:
    • Apply Purple Shampoo evenly throughout hair from roots to ends, which will ensure consistent coverage and even toning
    • Massage into wet hair, lather well and rinse
    • Follow with Verb Purple Mask
    • Use as needed
    • RESULTS:
    • Purple Shampoo reduces brassiness by 24% after just one use*
    • 100% of consumers saw toning and shine after just one use of Purple Shampoo**
    • *In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time
    • **Based on a study carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The shampoo effectively tones down brassiness and keeps hair vibrant and healthy
  • It is gentle and non-drying, leaving hair soft, shiny, and manageable
  • The purple pigment helps neutralize yellow/brassy tones without over-toning or staining the hair
  • The shampoo also has a pleasant scent and good lathering properties
AI-generated summary from 379 customers reviews.
4.7/5

381 star ratings, 379 reviews

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On average, customers rate the Daily use/use as treatment of this item as Neutral.

On average, customers rate the Natural hold/lasting hold of this item as Neutral.

5 customer images

379 reviewssorted by Newest

Amy B.
24 days ago

Purple Love

I have never been disappointed with any of the Verb products that I have tried and this one is no different! I was tired of people calling me a redhead. My natural blonde hair always gets darker in the winter, but I have never been called a redhead before this year. The purple shampoo and mask helped me put an end to that! Thanks Verb!

Customer review from Verb

Maisie V.
2 months ago

Verb purple shampoo

This creates a very icy look but doesn’t make your hair/scalp purple which is really nice. Perfect for cutting out brass works best when you use it 3x a week.

Customer review from Verb

Alexis M.
2 months ago
Incentivized review

Purple shampoo

My blonde hair has never looked brighter! I love it, and it smells wonderful!

Customer review from Verb

teka
3 months ago

My hand got stained.

Michele R.
4 months ago

Makes my grey hair shine

This is the best purple shampoo I have ever used, really makes my grays noticeably shinier

Customer review from Verb

Susan D.
4 months ago

It works

This shampoo definitely makes my hair look a little brighter. I have fine thin hair and it does not weigh me down

Customer review from Verb

Erin G.
6 months ago
Incentivized review

Happy Healthy Curly Graying Hair

I love these products. They have re boosted my curly graying hair.

Customer review from Verb

Susan R.
7 months ago

Great for grey!

I really like this shampoo. It keep my salt and pepper hair bright white, has a lovely fragrance and gives me great volume too!

Customer review from Verb