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Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional-grade violet pigment and açaí extract, this shampoo was designed to help neutralize brassy yellow hues in blonde, gray and silver hair.

  • Neutralizes brassy yellow hues
  • Gently cleanses and brightens hair
  • For all hair types with natural or color-treated blonde, gray or silver tones
  • Gluten free, talc free, paraben free, sulfate free, formaldehyde free
  • PETA-certified cruelty free
  • Violet pigment helps cancel out brassy yellow tones
  • Açaí extract from the purple superfruit is rich in antioxidants that help provide extra moisture
  • Coconut fatty acids, which are easily absorbed by hair, help hydrate and nourish
  • Frankincense oil helps add shine and moisture to hair
  • Apply Purple Shampoo evenly throughout hair from roots to ends, which will ensure consistent coverage and even toning
  • Massage into wet hair, lather well and rinse
  • Follow with Verb Purple Mask
  • Use as needed
  • Purple Shampoo reduces brassiness by 24% after just one use*
  • 100% of consumers saw toning and shine after just one use of Purple Shampoo**
  • *In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time
  • **Based on a study carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week

Web ID: 13855687

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