Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional-grade violet pigment and açaí extract, this shampoo was designed to help neutralize brassy yellow hues in blonde, gray and silver hair.

• WHAT IT DOES:
• Neutralizes brassy yellow hues
• Gently cleanses and brightens hair
• For all hair types with natural or color-treated blonde, gray or silver tones
• Gluten free, talc free, paraben free, sulfate free, formaldehyde free
• PETA-certified cruelty free
• KEY INGREDIENTS:
• Violet pigment helps cancel out brassy yellow tones
• Açaí extract from the purple superfruit is rich in antioxidants that help provide extra moisture
• Coconut fatty acids, which are easily absorbed by hair, help hydrate and nourish
• Frankincense oil helps add shine and moisture to hair
• HOW TO USE:
• Apply Purple Shampoo evenly throughout hair from roots to ends, which will ensure consistent coverage and even toning
• Massage into wet hair, lather well and rinse
• Follow with Verb Purple Mask
• Use as needed
• RESULTS:
• Purple Shampoo reduces brassiness by 24% after just one use*
• 100% of consumers saw toning and shine after just one use of Purple Shampoo**
• *In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time
• **Based on a study carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week