ColorKick Illuminating Mask

4.8 (216)
$70.00
Low Stock
Offers & perks
Free gift with purchase
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Product details

Web ID: 16471836
Virtue ColorKick Illuminating Mask helps protect and maintain hair color between services by providing intense hydration, reflective luminosity and color vibrancy, as well as solar and heat protection to help keep shades from dulling and drying out. This dual-action formula harnesses the power of Alpha Keratin 60ku to help repair and strengthen hair from inside out. Virtue's proprietary protein not only helps strengthen hair weakened from chemical treatments but also smooths the foundation of rough cuticles, leaving hair more reflective for the ultimate healthy hair shine. The fragrance is a warm blend of bright and calming ingredients, including yuzu zest, chamomile and creamy sandalwood.

  • Product Features

    • WHAT IT IS:
    • A nourishing, hue-enhancing mask made in the USA; for all shades of natural colored hair and all shades of color-treated or highlighted hair, as well as silver and gray tones
    • WHAT IT DOES:
    • Adds radiance and maintains color vibrancy without drying out hair; replenishes, tones and preserves
    • INGREDIENT HIGHLIGHTS:
    • Mullein flowers absorb UV/solar radiation and transform it to visible, radiant light
    • Specialty rice protein, sunflower sprout extract and tara tree fruit extract provide UV/solar protection from the color-fading, color-distorting, damaging and drying effects of the sun's rays
    • Shea butter, moringa seed oil, jojoba and sunflower seed wax nourish and restore hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality
    • HOW TO USE:
    • After cleansing hair, remove excess water and apply a generous amount of mask, distributing evenly through hair; leave on for 2-3 minutes, then rinse well
    • Use weekly or as needed
    • RESULTS:
    • 92% of women felt their hair color looked more luminous and didn't fade as quickly after 2 weeks*
    • 98% of women felt their hair color looked brighter after 4 weeks*
    • 100% said this mask keeps hair more true between colorings*
    • *Based on a consumer perception study with 56 women who used the mask twice a week for 4 weeks
    • USE WITH:
    • ColorKick De-Brassing Shampoo

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The Virtue ColorKick Illuminating Mask is an effective hair treatment that helps maintain the vibrancy of color-treated hair.
  • It leaves hair feeling soft, hydrated, and shiny without weighing it down.
  • The mask is particularly beneficial for dry, damaged, or brassy hair, as it helps tone down brassiness and preserve the color.
  • Many users report that it extends the life of their hair color and makes highlights last longer.
  • The product has a pleasant, mild fragrance and a rich yet manageable texture that distributes easily.
  • While some found it to be pricey, most agreed it is a worthwhile investment for salon-quality results at home.
AI-generated summary from 216 customers reviews.
4.8/5

216 star ratings & reviews

Write a Review
85.2% of reviews have 5 stars
184
9.7% of reviews have 4 stars
21
4.2% of reviews have 3 stars
9
0.9% of reviews have 2 stars
2
0.0% of reviews have 1 star
0
216 reviews
Marie B.
5 days ago

OK, not great

Didn't perform any better than the products I buy locally. Don't know what the hype is all about.

Customer review from VIRTUE

Jamey E.
10 days ago

Straw

The product is great for toning down any yellow/brassiness. However, I find when using the Colorkick shampoo and mask that my hair feels like straw. That’s the only thing I don’t like about it. Otherwise, I’d give it a 5-star review.

Customer review from VIRTUE

Marcia F.
12 days ago

Wonderful!

The first time I used it, I couldn't believe how easy it was to manage my hair!

Customer review from VIRTUE

Dana r.
12 days ago

I have about 6 different

I have about 6 different products from you. And i'm loving them all

Customer review from VIRTUE

Jo A.
12 days ago

Great product

I haven’t had the time to use it yet however, I love the six and one styler.

Customer review from VIRTUE

Sylvia J.
13 days ago

ColorKick

Only used once - but my hair is softer and shinier.

Customer review from VIRTUE

Yoga mom
1 month ago

Best toner I’ve found

Love how my hair shines after using this mask! It is soft and healthy while keeping my color tone. I color frequently to keep away the gray with a honey blonde color. This is the best toner I’ve found! Give it a try.

Customer review from bluemercury.com

Sandra R.
3 months ago

Fantastic Shampoo and Conditioner

I love the way the products work in my hair - it feels so smooth and soft and I really love the smell. When I hug my children, they comment on how good my hair spells.

Customer review from VIRTUE