Smooth Shampoo, 240 ml

4.5 (371)
Limited-Time Special
$35.20 (20% off)$44.00
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Product details

Web ID: 10837402
Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Product Features

    • WHAT IT IS:
    • A luxurious lathering shampoo for all hair types, especially those with frizz-prone, wavy or curly hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, softens and shines; helps turn frizz-prone hair into silky strands on their best behavior
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids from soybeans help fight frizz and protect against humidity; gotu kola is a multitasking herb that promotes strength, smoothness and luster; pink pomelo is full of vitamins A, C and B1 plus zinc to give hair a shot of vitality
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms, apply to wet hair, massage into a rich lather, then rinse
    • RESULTS:
    • 97% of women said their hair looked smoother*
    • 97% of women said their hair looked healthier*
    • 80% of women felt their hair looked smoother and more hydrated**
    • *Based on a consumer perception study with 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses)
    • **Based on a consumer perception study with 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses)
    • USE WITH:
    • Smooth Conditioner
    • Frizz Block Smoothing Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
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Complete the look

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    Shampoo

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    Virtue

    Smooth Shampoo, 240 ml

    $44.00 $35.20 20%

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  • 2

    Step 2

    Conditioner

    Virtue

    Smooth Conditioner, 60 ml

    $18.00 $14.40 20%

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  • 3

    Step 3

    Hair Styling Cream

    Virtue

    6-In-1 Styler Styling Cream, 4 oz.

    $38.00 $30.40 20%

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Ratings & Reviews

Here's what customers think
  • The shampoo is praised for making hair feel smooth, soft, and healthy, reducing frizz and leaving hair shiny and manageable.
  • Many customers note that a little product goes a long way, providing a luxurious cleansing experience.
  • However, a small number of customers found the shampoo ineffective for their hair type or disliked the scent.
  • Overall, the shampoo is considered an excellent, high-quality product that effectively smooths and conditions hair for most users.
AI-generated summary from 370 customers reviews.
4.5/5

371 star ratings, 370 reviews

Write a Review
74.4% of reviews have 5 stars
276
8.9% of reviews have 4 stars
33
11.1% of reviews have 3 stars
41
3.2% of reviews have 2 stars
12
2.4% of reviews have 1 star
9

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

6 customer images

370 reviews
External reviewer
5 days ago

LOVE LOVE THIS PRODUCT!!

Best Shampoo, Conditioner and Hair Products I've ever used.

Customer review from VIRTUE

Michelle C.
6 days ago

Excellent product!

Love this product! I’ve been using Virtue products for years and each ‘type’ I’ve tried has been excellent!

Customer review from VIRTUE

Amber B.
15 days ago

Great lather and soft hair

Lathers really well, smells great, and my hair is left soft and healthy.

Customer review from VIRTUE

Lisa P.
24 days ago

Not my favorite.

I am trying the whole line to find the best fit for me. I love the Flourish, Full, and Recovery shampoos and conditioners, This one isn’t what I’d hoped it would be, however, which is added smoothness to my hair.

Customer review from VIRTUE

Barbara H.
1 month ago

Not too bad

From a Minnesotan, it's "not too bad". I bought this on the recommendation of an influencer, and expected much more, to be honest. It's fine.

Customer review from VIRTUE

Monica S.
2 months ago

Love it!

This is the key to my hair´s success and compliments!

Customer review from VIRTUE

Cynthia A.
2 months ago

Nice product

Only been using it about a month but it does help defrizz the coarse grey strands. Ordered the matching conditioner and hope together they won’t build up and weigh down the “normal” strands

Customer review from VIRTUE

Camellia N.
2 months ago

The size of the product

The size of the product vs the cost makes it not worth it. I didn’t notice any real change.

Customer review from VIRTUE