Smooth Shampoo, 240 ml

4.5 (348)
$37.40 (15% off) with code: VIP$44.00

Offers & perks

Free gift with purchase
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Product details

Web ID: 10837402

Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Product Features

    • WHAT IT IS:
    • A luxurious lathering shampoo for all hair types, especially those with frizz-prone, wavy or curly hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, softens and shines; helps turn frizz-prone hair into silky strands on their best behavior
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids from soybeans help fight frizz and protect against humidity; gotu kola is a multitasking herb that promotes strength, smoothness and luster; pink pomelo is full of vitamins A, C and B1 plus zinc to give hair a shot of vitality
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms, apply to wet hair, massage into a rich lather, then rinse
    • RESULTS:
    • 97% of women said their hair looked smoother*
    • 97% of women said their hair looked healthier*
    • 80% of women felt their hair looked smoother and more hydrated**
    • *Based on a consumer perception study with 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses)
    • **Based on a consumer perception study with 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses)
    • USE WITH:
    • Smooth Conditioner
    • Frizz Block Smoothing Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

348 star ratings, 347 reviews

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347 reviews
22 days ago

The shampoo is amazing! I

The shampoo is amazing! I love it, and can use it on my Keratin treated hair.

Customer review from VIRTUE

26 days ago

LOVE LOVE LOVE LOVE your

LOVE LOVE LOVE LOVE your products. Use the shampoo and conditioner - my hair has not looked so good in a long time. Sometimes I use the Full shampoo with the smooth conditioner - they work wonderful together. Big ThankYou Virtue!

Customer review from VIRTUE

2 months ago

I may have picked the

I may have picked the wrong one for my hair type. It makes my hair feel more coarse.

Customer review from VIRTUE

2 months ago

Love the Virtue Smooth Shampoo!

Love the Virtue Smooth Shampoo! My hair feels and smells fantastic.

Customer review from VIRTUE

2 months ago

Not my cup of tea

Unfortunately not the product for me. They promised soft and hydrated I got dry and freeze.

Customer review from VIRTUE

2 months ago

Amazing!

I bought this and the full shampoo. I thought my hair was fine but my hairdresser said it’s medium. I have waxy frizzy hair and this really helps the frizziness without weighing it down. A little goes a long way!! I usually have to blow dry my hair to look. Ice but with my curling wand to add a few waves it looks amazing and is so bouncy!

  • Photo from Morgan G.

Customer review from VIRTUE

2 months ago

Life changing!

This shampoo, paired with the conditioned and the 6-in-1 styler cream has changed my life. I've grown up with thick, wavy hair and have always struggled to find products that actually just smooth the frizz, without weighing down my hair or making it 'straight'. I've found it! This hair cocktail has given me so much confidence. I love wearing my natural hair texture now, or, even styling it. My boyfriend even commented and said 'you hair feels so lightweight'! Will be repurchasing for forever!

Customer review from VIRTUE

2 months ago

Shampoo review

I do not think the product works well with the other products that were recommended by your Quiz. My hair feels dryer since using these products.

Customer review from VIRTUE