Smooth Shampoo, 240 ml

4.5 (352)
$44.00

Product details

Web ID: 10837402
Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Product Features

    • WHAT IT IS:
    • A luxurious lathering shampoo for all hair types, especially those with frizz-prone, wavy or curly hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, softens and shines; helps turn frizz-prone hair into silky strands on their best behavior
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids from soybeans help fight frizz and protect against humidity; gotu kola is a multitasking herb that promotes strength, smoothness and luster; pink pomelo is full of vitamins A, C and B1 plus zinc to give hair a shot of vitality
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms, apply to wet hair, massage into a rich lather, then rinse
    • RESULTS:
    • 97% of women said their hair looked smoother*
    • 97% of women said their hair looked healthier*
    • 80% of women felt their hair looked smoother and more hydrated**
    • *Based on a consumer perception study with 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses)
    • **Based on a consumer perception study with 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses)
    • USE WITH:
    • Smooth Conditioner
    • Frizz Block Smoothing Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

352 star ratings, 351 reviews

Write a Review
75.9% of reviews have 5 stars
267
9.1% of reviews have 4 stars
32
9.1% of reviews have 3 stars
32
3.4% of reviews have 2 stars
12
2.6% of reviews have 1 star
9

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

6 customer images

351 reviews
Jessica A.
9 days ago

Great Shampoo!

I switched to this shampoo after seeing how much hair I was losing from using a cheaper brand. When I wash my hair with this shampoo, I am amazed to see how much less of it is coming out! I like it so much that I bought the larger size when it went on sale.

Customer review from VIRTUE

Jodi H.
9 days ago

Great solution to frizz

My hair is stick straight, yet thick, as I have alot of hair. . . so my hair seems to frizz when I try to add volume and or dry with a hair dryer. This shampoo along with the Smooth Cream has greatly helped.

Customer review from VIRTUE

Mary D.
1 month ago

Frizz Calm Down

This along with the conditioner has really improved how much frizz I usually have.

Customer review from VIRTUE

Terry S.
1 month ago

I am not crazy about

I am not crazy about the scent of the smooth shampoo but it did make my hair squeaky clean.

Customer review from VIRTUE

Ella L.
2 months ago

The shampoo is amazing! I

The shampoo is amazing! I love it, and can use it on my Keratin treated hair.

Customer review from VIRTUE

Susan C.
3 months ago

LOVE LOVE LOVE LOVE your

LOVE LOVE LOVE LOVE your products. Use the shampoo and conditioner - my hair has not looked so good in a long time. Sometimes I use the Full shampoo with the smooth conditioner - they work wonderful together. Big ThankYou Virtue!

Customer review from VIRTUE

Bobbie C.
3 months ago

I may have picked the

I may have picked the wrong one for my hair type. It makes my hair feel more coarse.

Customer review from VIRTUE

Angelica W.
3 months ago

Love the Virtue Smooth Shampoo!

Love the Virtue Smooth Shampoo! My hair feels and smells fantastic.

Customer review from VIRTUE