Smooth Shampoo, 240 ml

4.5 (366)
$44.00

Product details

Web ID: 10837402
Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Product Features

    • WHAT IT IS:
    • A luxurious lathering shampoo for all hair types, especially those with frizz-prone, wavy or curly hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, softens and shines; helps turn frizz-prone hair into silky strands on their best behavior
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids from soybeans help fight frizz and protect against humidity; gotu kola is a multitasking herb that promotes strength, smoothness and luster; pink pomelo is full of vitamins A, C and B1 plus zinc to give hair a shot of vitality
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms, apply to wet hair, massage into a rich lather, then rinse
    • RESULTS:
    • 97% of women said their hair looked smoother*
    • 97% of women said their hair looked healthier*
    • 80% of women felt their hair looked smoother and more hydrated**
    • *Based on a consumer perception study with 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses)
    • **Based on a consumer perception study with 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses)
    • USE WITH:
    • Smooth Conditioner
    • Frizz Block Smoothing Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

366 star ratings, 365 reviews

Write a Review
74.6% of reviews have 5 stars
273
9.0% of reviews have 4 stars
33
10.7% of reviews have 3 stars
39
3.3% of reviews have 2 stars
12
2.5% of reviews have 1 star
9

On average, customers rate the Daily use/use as treatment of this item as Use as treatment.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

6 customer images

365 reviews
Cynthia A.
6 days ago

Nice product

Only been using it about a month but it does help defrizz the coarse grey strands. Ordered the matching conditioner and hope together they won’t build up and weigh down the “normal” strands

Customer review from VIRTUE

Camellia N.
6 days ago

The size of the product

The size of the product vs the cost makes it not worth it. I didn’t notice any real change.

Customer review from VIRTUE

Jennifer S.
11 days ago

Not what I had hoped

I was hoping this would work for my dry fizzy hair but it wasnt what i had hoped

Customer review from VIRTUE

Irene G.
11 days ago

Love this product

Along with the conditioner, this shampoo is fantastic. I love the way my hair looks and feels. Totally recommended.

Customer review from VIRTUE

Virginia L.
13 days ago

Shampoo makes my thick wavy

Shampoo makes my thick wavy frizzy hair smooth until my next shampoo!

Customer review from VIRTUE

Jen W.
15 days ago

No more frizz!!!

This shampoo is so great, it has totally improved the condition of my hair over the last year of use. It has really helped smooth out the frizz. I use it along with the conditioner and it’s amazing!

Customer review from VIRTUE

Laura G.
22 days ago

Eh

I don’t think the shampoo is better than others I have tried

Customer review from VIRTUE

Mary P.
23 days ago

I expected more

The shampoo is just okay but I didn notice anything special. It was very foamy and cleaned my hair well.

Customer review from VIRTUE