Smooth Shampoo, 240 ml

4.5 (335)
$42.00

Product Details

Web ID: 10837402

Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Product Features

    • WHAT IT IS:
    • A luxurious lathering shampoo for all hair types, especially those with frizz-prone, wavy or curly hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, softens and shines; helps turn frizz-prone hair into silky strands on their best behavior
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids from soybeans help fight frizz and protect against humidity; gotu kola is a multitasking herb that promotes strength, smoothness and luster; pink pomelo is full of vitamins A, C and B1 plus zinc to give hair a shot of vitality
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms, apply to wet hair, massage into a rich lather, then rinse
    • RESULTS:
    • 97% of women said their hair looked smoother*
    • 97% of women said their hair looked healthier*
    • 80% of women felt their hair looked smoother and more hydrated**
    • *Based on a consumer perception study with 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses)
    • **Based on a consumer perception study with 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses)
    • USE WITH:
    • Smooth Conditioner
    • Frizz Block Smoothing Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

335 star ratings, 334 reviews

Write a Review
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3 days ago

No difference in frizz reduction

No significant difference in frizz/smoothness even with using the entire line.

Customer review from VIRTUE

4 days ago

I'm happy with this Shampoo

I've been using Virtue Smooth Shampoo and I'm always happy with the results. It leaves hair smooth, sleek, and manageable even on the hot days. This shampoo offers great quality ingredients that help repair damaged hair. It cleanses and calms unruly hair and repaves rough cuticles and tacky frizz. Gifted by Virtue.

Customer review from VIRTUE

9 days ago

Just ok

I wanted more from this product. I read and followed directions. It's more work to lather and deliver evenly throughout. Made my hair tangled. I had to use more conditioner to counter. For the price, I won't purchase again.

Customer review from VIRTUE

11 days ago

Loving my new smoothing shampoo

Loving my new smoothing shampoo by Virtue! My color treated, graying hair is fine with lots of body and this shampoo is nourishing without weighing it down.

Customer review from VIRTUE

16 days ago

Sleek, smooth hair!

_gifted_by_virtue. I've been using Virtue Smooth Shampoo, and it’s made a big difference for my hair, especially living in humid Florida where frizz is a constant challenge. This shampoo leaves my hair feeling smooth, manageable, and sleek, even on the hottest days. Its nourishing ingredients include keratin, which helps repair and strengthen damaged strands, while aloe vera and natural probiotics soothe my scalp and boost shine. I also love the subtle, refreshing scent that isn’t overpowering. Overall, Virtue Smooth Shampoo offers salon-quality results and is cruelty-free, making it a great investment for anyone seeking frizz control and healthy-looking hair!

Customer review from VIRTUE

18 days ago

Definitely smoothes

Love the way my hair feels. But my scalp is looking dry

Customer review from VIRTUE

20 days ago

Moisturizing and great smell

This shampoo is thick and luxurious. A little goes a long way and I have a lot of hair and still don’t have to use a ton of this shampoo to get the job done. It’s ultra moisturizing and doesn’t leave you feeling like you have product buildup.

Customer review from VIRTUE

1 month ago

4/5

The shampoo is nice. It’s thick and has a great lather. It seems to help with smoothing my somewhat frizzy hair. Wish it had the same scent as the conditioner.

Customer review from VIRTUE