Volumizing Primer, 5 oz.

4.3 (229)
$40.00
Offers & perks
Free gift with purchase
See offer details
$10 Star Money for $100
See offer details

Product details

Web ID: 15480512
Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.

  • Product Features

    • WHAT IT IS:
    • A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
    • WHAT IT DOES:
    • Builds, lifts and sets; safe for color-treated and chemically treated hair
    • INGREDIENT HIGHLIGHTS:
    • Alpha Keratin 60ku protein works to strengthen the hair over time
    • Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
    • Panthenol (vitamin B5) delivers moisture, softness and shine
    • Hydrolyzed soy protein improves manageability, conditions and moisturizes
    • HOW TO USE:
    • Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
    • Use heat and style as usual for maximum volume and memory
    • RESULTS:
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier*
    • After only 3 uses, 100% of women felt their hair was less limp*
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
    • *Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
    • USE WITH:
    • Full Shampoo
    • Full Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Armed Forces Americas, Hawaii, American Samoa, Federated States of Micronesia, Armed Forces Europe, Puerto Rico, Northern Mariana, U.S. Virgin Islands, Guam, Armed Forces Pacific, Marshall Islands, Palau, Alaska
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The product effectively adds volume and body to the hair, especially for those with fine or thin hair.
  • Many reviewers noted it lifts the roots and provides a noticeable boost in volume without weighing down the hair.
  • The primer seems to work well for a variety of hair types, with the majority of customers highly satisfied and recommending the product.
  • However, a few customers did experience some negative effects like stickiness or tangles.
AI-generated summary from 228 customers reviews.
4.3/5

229 star ratings, 228 reviews

Write a Review
67.2% of reviews have 5 stars
154
10.5% of reviews have 4 stars
24
11.8% of reviews have 3 stars
27
6.6% of reviews have 2 stars
15
3.9% of reviews have 1 star
9
228 reviews
Darla D.
14 days ago

Not meant for fine hair

I wish this product had worked better for my hair. I have thin, fine hair and it was too heavy so my hair looked greasy and not full

Customer review from VIRTUE

Shelley R.
14 days ago

Everything

I am so very pleased with all the products I purchased. They have made such a difference for my hair. My husband even sees the change using these products have made.

Customer review from VIRTUE

Karuna C.
27 days ago

Great primer

I love this product. It gives my hair the right amount of lift without making it look stiff.

Customer review from VIRTUE

Amy H.
1 month ago

IT WORKS GREAT!

This product is an answer to my problems. It truly helps boost fine hair. I am so pleased with the results from using this volume inducing spray. I also use the volume mousse as well. The two products work well together.

Customer review from VIRTUE

Melissa B.
2 months ago

Great for daily use

I spray this at my roots along the crown of my head while my hair is damp and then tousle. It seems to work best when I blow dry my hair but it works well when air drying too. Love this product!

Customer review from VIRTUE

Karen B.
2 months ago

Frantastic

Great product that gives your hair some great volume

Customer review from VIRTUE

M L.
2 months ago

Loving it!

I love this product! The smell is wonderful and it holds the style so well.

Customer review from VIRTUE

Kay K.
2 months ago

No difference

I don’t see what the fuss is about. This didn’t perform at all. Followed the instructions. Hair is no more volumized than before.

Customer review from VIRTUE