Volumizing Primer, 5 oz.

4.3 (197)
$40.00

Product Details

Web ID: 15480512

Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.

  • Product Features

    • WHAT IT IS:
    • A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
    • WHAT IT DOES:
    • Builds, lifts and sets; safe for color-treated and chemically treated hair
    • INGREDIENT HIGHLIGHTS:
    • Alpha Keratin 60ku protein works to strengthen the hair over time
    • Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
    • Panthenol (vitamin B5) delivers moisture, softness and shine
    • Hydrolyzed soy protein improves manageability, conditions and moisturizes
    • HOW TO USE:
    • Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
    • Use heat and style as usual for maximum volume and memory
    • RESULTS:
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier*
    • After only 3 uses, 100% of women felt their hair was less limp*
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
    • *Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
    • USE WITH:
    • Full Shampoo
    • Full Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

197 star ratings, 196 reviews

Write a Review
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yesterday

Volume!

For anyone who wants to add more volume, this primer is for you! It has minimal scent, which I look for in a primer. It feels lightweight and comfortable on my hair. The bottle design makes it easy to use. complimentary from Virtue.

Customer review from VIRTUE

6 days ago

Great product

I really like this product. it gives my hair volume without making it feel sticky. It also doesn't leave flakes in my hair as did a previous product I used from a different company. Thanks Virtue for your great products!

Customer review from VIRTUE

6 days ago

Wonderful product, makes my hair

Wonderful product, makes my hair feel full and not flat.

Customer review from VIRTUE

7 days ago

Another amazing product! Provides my

Another amazing product! Provides my fine hair with bounce and a sense of thickness it doesn't naturally have. The product smells amazing too.

Customer review from VIRTUE

10 days ago

Haven’t used enough to determine either way

It makes my hair a bit “heavy” and doesn’t lift as much as I hoped.

Customer review from VIRTUE

11 days ago

Not for everyone

This didn't seem to do much for my hair. It smells great, but left kind of a matted, sticky feeling to my hair. For those with fine hair, I honestly think a cream-based primer works better.

Customer review from VIRTUE

15 days ago

Volumizing beautifully!

I recently tried the Volumizing Primer offered by Virtue Labs, and it has quickly become a staple in my hair care routine. This primer is designed to add body and thickness to fine hair, and it truly delivers. The lightweight formula doesn’t weigh my hair down, yet it provides exceptional lift at the roots. I've noticed that my hair feels fuller and looks more voluminous throughout the day. It also helps with styling, allowing for easier blow-drying and better hold for my hairstyles. Another plus is the pleasant scent that lingers without being overpowering. While it is on the higher end of the price spectrum, the results make it worth the investment. Overall, if you're seeking a product that enhances volume and boosts hair texture, I highly recommend the Virtue Labs Volumizing Primer!

Customer review from VIRTUE

15 days ago

Great for fine hair

Gifted by Virtue in exchange for an honest review. I have a lot of hair but it’s very fine and the top is pretty flat. This has been great at creating volume at the top to match the volume I have at the bottom without weighing down my hair.

Customer review from VIRTUE