I am not a makeup expert, and I don't wear a lot of makeup. I have bushy natural eyebrows with many bald spots in them from pulling on them. I have tried tons of drug store eyebrow pencils and makeup to cover these spots and none have worked. This pencil works! It doesn't make my eyebrows look crazy or over done or super dark. It goes on very lightly and you can't even tell it was from a pencil or that it is makeup. I will be buying more of these, I love them. Now my eyebrows don't have bald spots in them anymore.