Eyeshadow and Eyeshadow Palettes

Eyeshadow is the best way to draw attention to your eyes. Whether you’re on the hunt for coordinated eyeshadow palettes or a single-color cream shadow stick, you’ll find everything your makeup kit needs at Macy’s. Here’s some info to help you put your best face forward.

The Basics
Not sure where to begin with eyeshadow? Try neutral colors first. They’ll deliver the full spectrum, from natural looks for every day to smokey designs that play with depth and dimension.

We recommend working with three colors: a medium base tone, a light tone for highlighting and a dark tone to articulate creases, corners and lash lines. Combine them into a variety of simple looks before applying a coat or two of mascara. Don’t forget to fill in your eyebrows afterward.

Palettes, Please
Whether you’re after easy eyeshadow looks for every day or advanced-level designs, multi-color palettes take the guesswork out of makeup application with a combination of complementary colors.

Some palettes even come with an eyeshadow brush, so you’ll have the tools you need close at hand. This is especially helpful when you’re on the go!

Powder, Liquid and Cream Shadows
Most eyeshadows come in a powder formula, which is long-lasting and blends easily. Powder shadow can also be layered on dry or applied wet for more intense color.

If you’re ready to branch out, give liquid eyeshadow or cream eyeshadow a go. Be aware that these formulas shift more readily than powder, so apply eyeshadow primer underneath to lock color in place. If you’re planning a night out, bring some bling to your lids with glitter eyeshadow. Remember to apply it carefully since glitter is harder to remove than other types of eye makeup.

Shop eyeshadow and eyeshadow palettes, available at Macy’s.