Skip to main content

They're Real Mascara

You’re going to believe it when you see it because they’re real! mascara from Benefit Cosmetics is sure to blow you away. Give your look eye-popping impact with their revolutionary mascara formula that helps to lengthen, lift, curl and volumize lashes. Shop for this mascara collection to see for yourself! All Lashed Out Long, luscious lashes. Discover the lengthening and longwearing formula of they’re real! mascara from Benefit Cosmetics. The precision bristles of the wand help to coat lashes evenly to help separate and lift them for a fluttery, fanned-out look. Start by holding the wand horizontally, and begin at the base wiggling up to the tip. Want a more dramatic look? The end of the dome-tipped wand also has bristles, which can get into the corners of your eyes for maximum effect. Minis, Tints & Primers—Oh My! Not ready to take the plunge on the full-sized mascara? Try out the mini version, which features all the same lash-lengthening elements. It’s also a great little size to take with you on the go for touch ups or traveling. Or if you want to switch things up from the traditional black mascara, go for colored ones instead—like blue for a unique look or brown for a more natural feel. Also check out the they’re real! tinted primer, which can be worn on it’s own or as a base layer for additional mascara. Shop the entire they’re real! mascara collection, as well as eyeliner, lip kits and makeup remover, from Benefit Cosmetics.

Show more
Benefit Cosmetics Mascara


Benefit Cosmetics Mascara


Shopping at (21)

Same-Day Delivery isn't available for Delivery to (21)

How to Pick up Your Order Curbside:
  • Available at limited stores. Click on the store location link to see which stores are Curbside Pickup eligible.
  • Once an order is made through Curbside Pickup, look for an email with specific instructions and pickup location for your store.
  • Orders that are placed before noon will be available for same day pickup. Orders made after 12pm will be available for pick up the next business day.