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Mascara

Your eye makeup is at its best when you apply a gentle amount of illuminating and lengthening mascara. Whether you choose a basic black or a flirty, fun color that deviates from the norm, your eyes stand out more when you apply this final touch! From base coats and top coats to solutions geared specifically toward bottom lashes, you’ll marvel at the variety of products just for your eyelashes.

Define your lashes with a base mascara, followed by an application of the regular formula in classic black. The dramatic length from the presence of the base will complement and enhance your favorite eye shadow colors!

Accentuate the hue of your eye shadow with liquid eyeliner and lash-plumping mascara. For an added effect, opt for fake eyelashes in a wide variety of lengths depending on the occasion. If you’re striving for an overstated, yet natural look, using a lash serum is a great pre-treatment before applying your mascara to lend your lashes a thicker, fuller appearance.

Put even greater emphasis on your eye shadow with intense eyeliner and eyelash thickening mascara. Long-wear eye pencils come in several shades, like magenta, blue and green, so you don’t have to limit yourself to basic black when it comes to cultivating your makeup style.  

Complete your makeup with a long-lasting, volumizing solution that will enrich your eyelashes and give them that extra boost that will really make them stand out. You can even choose an oscillating formula that will extend your lashes even further with a vibrating brush that leaves behind a high impact with just one stroke of the brush.

Regardless of whether you want to achieve a dramatic or professional look, it’s easy to vary up your appearance when you have the right eye makeup at your disposal. Plus, nothing exudes confidence and elegance quite like pronounced lashes.

For all of your makeup needs, eye-related or otherwise, shop Macy's today!

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  • 164 items in Mascara

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    • 101 colors
      NEW! Receive a FREE Deluxe Mascara & Lip Duo with any $35 bareMinerals purchase
      $19.00 - 60.00
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      Free gift with purchase
      Free 2pc Makeup gift w/ $35 bareMinerals purchase
      Free gift with purchase
      (399)
    • NEW! Benefit Cosmetics 2-Pc. Super-Curling Savings! Roller Lash Mascara Set
      A $36.00 value
      Only $24.00
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      (3)
    • Lancôme Monsieur Big Waterproof Travel Size Mascara
      $12.00
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      BONUS VALUE: $169
      Lancôme French Riviera Collection- Only $45
      BONUS VALUE: $169
    • Lancôme Monsieur Big Waterproof Mascara
      $25.00
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      BONUS VALUE: $169
      Lancôme French Riviera Collection- Only $45
      BONUS VALUE: $169
      (83)
    • 4 colors
      Lancôme Big Color Lash Top Coat
      $12.00
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      BONUS VALUE: $169
      Lancôme French Riviera Collection- Only $45
      BONUS VALUE: $169
      (9)
    • bareMinerals Lashtopia Volumizing Mascara
      $19.00
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      Free 2pc Makeup gift w/ $35 bareMinerals purchase
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      (17)
    • Benefit Cosmetics BADgal BANG! 36-Hour Full-Blast Volumizing Mascara, 0.14 oz
      $24.00
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      (143)
    • Clinique Lash Building Primer & High Impact Mascara Duo
      $8.00
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      Free skincare duo with $55 Clinique purchase
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      (19)
    • Benefit Cosmetics BADgal BANG! 36-Hour Full-Blast Volumizing Mascara Mini
      $12.00
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      (105)
    • Tarte Limited Edition Lights, Camera, Lashes Mascara
      $23.00
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      Free 2pc Makeup gift w/ $50 Tarte purchase
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      (3)
    • 2 colors
      Dior Diorshow Pump 'N' Volume Mascara
      $29.50
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    • MAC Little MAC In Extreme Dimension Lash Mascara, Travel Size
      $12.00
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      (1)
    • Dior Diorshow Pump 'N' Volume Waterproof Mascara
      $29.50
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      (1)
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
      $24.00
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      (560)
    • IT Cosmetics Tightline 3-in-1 Black Primer Eyeliner Mascara Deluxe Mini
      $10.00
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      (12)
    • NEW! INGLOT X JLO Viva Las Lashes Mascara
      $24.00
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      (2)
    • 2 colors
      Lancôme Monsieur Big Mascara
      $25.00
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      BONUS VALUE: $169
      Lancôme French Riviera Collection- Only $45
      BONUS VALUE: $169
      (897)
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara, Travel Size
      $12.00
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      (2)
    • 5 colors
      NYX Professional Makeup Super Luscious Mascara
      $7.00
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      (108)
    • Estée Lauder Pure Color Envy Lash Waterproof Multi Effects Mascara
      $28.00
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      Free 3 pc skincare gift with $75 Lauder purchase
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      (22)
    • Lancôme Monsieur Big Travel Size Mascara
      $12.00
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      BONUS VALUE: $169
      Lancôme French Riviera Collection- Only $45
      BONUS VALUE: $169
      (357)
    • Smashbox Super Fan Mascara
      $19.00
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      (500)
    • Estée Lauder Pure Color Envy Lash Multi-Effects Mascara, 0.21 oz.
      $28.00
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      Free gift with purchase
      Free 3 pc skincare gift with $75 Lauder purchase
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      (31)
    • Clinique High Impact Lash Elevating Mascara, 0.26-oz.
      $18.00
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      Free skincare duo with $55 Clinique purchase
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      (136)
    • MAC Little MAC False Lashes Extreme Black Mascara, Travel Size
      $12.00
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      (40)
    • IT Cosmetics Superhero 24HR Waterproof Easy Glide Liquid-Gel Super Liner
      $24.00
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      (45)
    • IT Cosmetics Tightline 3-in-1 Black Primer Eyeliner Mascara Waterproof
      $24.00
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      (56)
    • 2 colors
      Lancôme Grandiose Extreme Mascara
      $32.00
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      BONUS VALUE: $169
      Lancôme French Riviera Collection- Only $45
      BONUS VALUE: $169
      (471)
    • 2 colors
      Benefit Cosmetics roller lash super curling & lifting mascara
      $24.00
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      (328)
    • IT Cosmetics Hello Lashes 5-in-1 Mascara
      $24.00
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      (161)
    • 3 colors
      MAC Haute & Naughty Lash Mascara
      $24.00
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      (51)
    • Estée Lauder Sumptuous Knockout Defining Lift and Fan Mascara
      $27.50
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      Free 3 pc skincare gift with $75 Lauder purchase
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      (210)
    • Dior Diorshow Pump 'N' Volume Instant Volume Squeezable Mascara
      $29.50
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      (19)
    • Too Faced Better Than Sex Waterproof Mascara
      $23.00
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      Free gift with purchase
      FREE makeup packette w/ Too Faced purchase
      Free gift with purchase
      (74)
    • Clinique Chubby Lash Fattening Mascara, 0.4 oz
      $18.00
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      Free skincare duo with $55 Clinique purchase
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      (406)
    • Lancôme Définicils Mascara Travel Size, 0.135oz
      $13.00
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      BONUS VALUE: $169
      Lancôme French Riviera Collection- Only $45
      BONUS VALUE: $169
      (640)
    • Estée Lauder Little Black Primer, Travel-Size
      $10.00
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      Free Shipping & Returns with any Beauty Purchase
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      Free gift with purchase
      Free 3 pc skincare gift with $75 Lauder purchase
      Free gift with purchase
      (104)
    • Too Faced Deluxe Better Than Sex Waterproof Mascara, 0.17 oz
      $12.00
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      Free Shipping & Returns with any Beauty Purchase
      Free shipping & returns
      Free gift with purchase
      FREE makeup packette w/ Too Faced purchase
      Free gift with purchase
      (74)
    • MAC In Extreme Dimension Waterproof Mascara
      $24.00
      Free shipping & returns
      Free Shipping & Returns with any Beauty Purchase
      Free shipping & returns
      (31)
    • 3 colors
      Dior Diorshow Lash Extension Effect Buildable Volume Mascara
      $29.50
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      Free shipping & returns
      (90)
    • Urban Decay Big Fatty Mascara
      $20.00
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      (188)
    • Too Faced Better Than Sex Mascara
      $23.00
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      Free gift with purchase
      FREE makeup packette w/ Too Faced purchase
      Free gift with purchase
      (441)
    • 2 colors
      Benefit Cosmetics they're real! lengthening mascara, 0.3 oz
      $24.00
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      (1279)
    • 3 colors
    • Estée Lauder Little Black Primer
      $25.00
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      Free shipping & returns
      Free gift with purchase
      Free 3 pc skincare gift with $75 Lauder purchase
      Free gift with purchase