Roller Lash Curling & Lifting Mascara

4.7 (4,107)
$29.00
Color:Black
Size:Standard
Offers & perks
$10 Star Money Challenge
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Product details

Web ID: 10458102
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook 'n' Roll brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

  • Product Features

    • How to apply:
    • Start with the wand held horizontally with the tip of the curve pointing downward.
    • Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
    • Beauty Tip:
    • • For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening mascara on top. It's sexy drama beyond belief!
    • Benefit Cosmetics is the #1 prestige makeup brand in Mascara in the US.*
    • *Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Department/Specialty, Makeup Dollar Sales, Jan 2018 – Mar 2018
    • SIZE 0.30 oz / 8.5 g

  • Shipping & Returns

    • These items qualify for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The Benefit Roller Lash mascara is praised for its ability to lengthen, volumize, and curl lashes without clumping.
  • Many users report their lashes look like they are wearing false eyelashes, and some received compliments on their lashes when using this product.
  • Key positives include effective lash separation, long-lasting wear, and suitability for both everyday and dramatic eye looks.
  • While a few reviewers experienced minor issues like smudging or drying, the overall sentiment is highly positive, suggesting this is a high-quality mascara that delivers impressive results for most users.
AI-generated summary from 4,029 customers reviews.
4.7/5

4,107 star ratings, 4,029 reviews

Write a Review
80.4% of reviews have 5 stars
3302
12.5% of reviews have 4 stars
513
3.3% of reviews have 3 stars
137
1.5% of reviews have 2 stars
63
2.2% of reviews have 1 star
92

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

1136 customer images

4,029 reviews
Mm
6 days ago
from Pgh
Verified PurchaserYes

Mm

Flakes, clumps and does not last

M
2 months ago
Verified PurchaserYes

On average, customers rate the Sheer/bold of this item as Sheer.

Great

Great stuff. Lasts a long time, Covers well, doesn't smear, Stays on all day. Flakes rather than smudges.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Benefit Cosmetics Roller Lash Curling & Lifting Mascara This review is from Benefit Cosmetics Roller Lash Curling & Lifting Mascara
BH
4 months ago
from Pennsylvania
Verified PurchaserYes

Disappointed

Not as good as I had hoped. I've been using Bad gal Bang for years, but it flakes. I tried Bounce which is horrible. I had returned twice thinking it was old and dried up only to find out that's the way it is, thick and clumpy! Always liked Benefit Products so I kept trying.

Benefit Cosmetics Roller Lash Curling & Lifting Mascara This review is from Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Marcella
4 months ago
from Lincoln RI
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Like the thickness of the lash

The sheer smoothness

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Bree
4 months ago
Verified PurchaserYes

Quality control & Delivery

Arrived unsealed and appeared used

Benefit Cosmetics Roller Lash Curling & Lifting Mascara This review is from Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Diana
7 months ago
from California
Verified PurchaserYes

Benefits

Only mascara I use. It never flakes

Recommends this product

Eneida
7 months ago
from Los Angeles
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Goid

Really good

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

DeeDee
8 months ago
from San Diego CA
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Big beautiful Lashes

This really works. makes your lashes look bigger and full.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product