I've been using other kinds of moisturizer. When I found this product . I stocked up ! I have very dry skin , patchy dry skin if I don't put anything on my face right after I shower my face is a desert . This product helped my skin a lot it's so hydrated, it feels a bit thicker than the 100H one but I prefer the 72H just because I can feel the moisturizer thru out the day . I'm surprise the rating is very low for this product .