Prime It Boost It Eyeshadow Primer

3.7 (119)
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Product details

Web ID: 8874069
A colorless, all-day, life-proof eyeshadow primer that's suitable for all skin tones.

  • Product Features

    • WHAT IT DOES:
    • Locks in your eye makeup look and enhance eye makeup results
    • Colorless formula not only intensifies the color of your eyeshadow, but also extends the wear for up to 14 hours
    • Crease proof, waterproof, perspiration proof, fade proof, smudge proof
    • Transfer resistant
    • Fragrance free
    • Paraben free
    • Ophthalmologist tested for safety
    • HOW TO USE:
    • Using a concealer brush (or your fingers), apply a small amount of eyeshadow primer onto the entire lid, blending up and out, then apply eye color as desired
    • Pro Tip: When creating a smoky eye, add a bit of Prime It Boost It to the lower lash line area with a small precise brush before adding darker shadows; it will help lock in the shadow

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to Northern Mariana, Guam, Alaska, District of Columbia, American Samoa, Federated States of Micronesia, Marshall Islands, U.S. Virgin Islands, Hawaii, Armed Forces Europe, Puerto Rico, Palau, Armed Forces Americas, Armed Forces Pacific
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • For complete details, see our Shipping and Returns policies.
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Ratings & Reviews

Here's what customers think
  • The product has received mixed reviews, with some customers finding the new formula to be drying, pasty, and not as effective as the previous version.
  • A smaller group of customers reported positive experiences, stating that the lightweight, non-drying formula helps their eyeshadow stay fresh and crease-free all day.
  • The main criticisms include the packaging and the lack of performance compared to the previous product.
  • The consensus is that the new formula is a disappointment, and there are requests for the company to reintroduce the original version.
AI-generated summary from 102 customers reviews.
3.7/5

119 star ratings, 102 reviews

Write a Review
62.2% of reviews have 5 stars
74
4.2% of reviews have 4 stars
5
2.5% of reviews have 3 stars
3
8.4% of reviews have 2 stars
10
22.7% of reviews have 1 star
27

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

2 customer images

102 reviews
Susan25
12 months ago
Incentivized review

Finally a primer that lasts!

The best thing about this primer is it lasts all day and your eyeshadow looks like you just put it on 10 hours later!!!

Recommends this product

Customer review from lancome-usa.com

Yobaby
2 years ago
Incentivized review

Great product

I use this under my eye shadow and it works. My eye shadow doesn't cake or fade for all day wear.

Recommends this product

Customer review from lancome-usa.com

MaryX
2 years ago

Great eye lid primer

Can use it under a cream eyeshadow and it doesn’t cake. Wonderful product. Too bad lancome doesn’t offer it anymore.

Recommends this product

Customer review from lancome-usa.com

MFMF
2 years ago
Incentivized review

Product doesn’t work

Lancome no longer carries aquatique waterproof eye shadow base. That worked great. I tried this product and it did nothing.

Customer review from lancome-usa.com

Response from lancome-usa.com

Consumer Care Center2 years ago

Bonjour ReviewMMMMM! Thank you for giving Prime It Boost It All Day Eyeshadow Primer a try. We are sorry to hear that it did not meet your expectations. We appreciate your feedback because the opinion of our consumers are important to us. We will be sharing your feedback with the rest of our team for consideration and hope that in the near future we create a product that better suits your needs.

Chris CA
2 years ago

Great product!

This is a really nice product that goes on light and provides a lovely base for the eye shadow.

Recommends this product

Customer review from lancome-usa.com

Argos
2 years ago
Incentivized review

My daughter recommended it!

I never knew I needed this to apply eye shadow. Hey I'm a 60's child. Now I know why I need it with todays make-up. I must say it's made a difference in keeping on my shadow!

Recommends this product

Customer review from lancome-usa.com

Queen Flea 9
2 years ago
Incentivized review

smoothing primer

This eye makeup primer is perfect for the powder eyeshadows that would crease or drift...such a good primer

Recommends this product

Customer review from lancome-usa.com

Chrissy with a C
2 years ago

Works!

Keeps my shadow in place all day. Nice formula. Would buy again.

Recommends this product

Customer review from lancome-usa.com