HD Skin Long-Lasting Waterproof Natural Matte Foundation

4.3 (2,450)
$49.00
Size:30 ml
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Product details

Web ID: 13477148

A high coverage, non-comedogenic foundation that blurs imperfections and delivers a natural matte finish for 24-hour wear. Powered by our Micro-Skin System™, this formula was developed to flex and move with skin for a transfer-proof, sweatproof finish that looks as good in photos as it does in real life. The lightweight texture builds to your desired coverage level and applies easily without feeling or looking cakey.

  • Product Features

    • WHAT IT DOES:
    • Undetectable liquid foundation that blurs and covers imperfections for 24 hours is powered by a micro-skin system that syncs with the skin for true-to-skin finish
    • Waterproof
    • Perspiration-proof
    • Non-comedogenic
    • INGREDIENT HIGHLIGHTS:
    • Micro-skin system follows skin movement, provides immediate high correction and smooths skin
    • Glycerol helps preserve the initial moisturizing of the skin during 24 hours
    • Exopolysaccharide helps for radiance of complexion during 24 hours
    • HOW TO USE:
    • To find your ideal shade, swatch foundation on skin and allow it to dry
    • Prep skin with a moisturizer or preferred Step 1 Primer before applying foundation
    • For sheer coverage, apply with your fingertips, starting at the center of the face and blending outward
    • For medium coverage, apply one pump to the back of the hand or directly onto a brush; start applying in the middle of the face, then blend and stretch the foundation outward until desired coverage is achieved
    • For extra coverage, apply one pump to the back of the hand and apply with a damp sponge; lightly tap and stretch foundation onto the face, adding coverage where necessary
    • Pro Tip: For an additional blurring effect, finish your look with Ultra HD Loose Finishing Powder; for a 24-hour matte effect, set your look with Ultra HD Matte Setting Powder
    • RESULTS:
    • 98% agreed that color did not change after drying*
    • 95% agreed that complexion looked smoother*
    • 94% agreed that foundation did not crack or cling to patches throughout the day*
    • *Based on instrumental tests conducted on 20 people

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
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Ratings & Reviews

Here's what customers think
  • The foundation provides a natural, skin-like finish with medium to full coverage that effectively conceals imperfections.
  • It has a lightweight, breathable formula that is easy to blend and apply.
  • The product offers long-lasting wear, staying fresh throughout the day.
  • While it works well for normal, combination, and oily skin types, some with drier skin found it to be drying or accentuating of dry patches.
  • Overall, the foundation delivers an airbrushed look and is highly recommended by most users.
AI-generated summary from 2,425 customers reviews.
4.3/5

2,450 star ratings, 2,425 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

1859 customer images

2,425 reviewssorted by Newest

Giavanna
10 days ago
from Nj

Perfect

Smooth finish great coverage and color application stays all day great thru sweat.

Recommends this product

Customer review from makeupforever.com

Chi 29
11 days ago
from Dalls, TX

Great foundation

This is a great foundation that gives just the right amount of coverage. The shade match is perfect. And, the finish is good. It is not too heavy for hot summers in Texas.

Recommends this product

Customer review from makeupforever.com

CELLRD
11 days ago

First to Worst

I hate the new line entirely; it looks horrible on camera and makes skin look so dry, and it cakes on pores, making them more noticeable (my last artist was furious about the new line). The HD stick was fantastic, medium to full coverage, but now, all they want is a clean line. Goodbye. I need something for on-camera work. I could give a rat's rear if it is clean. It is makeup; it will never be natural.

Customer review from makeupforever.com

Cath S
12 days ago
from New Jersey

Wonderful product

Great stuff. Just a little bit provides superb coverage that lasts

Customer review from makeupforever.com

NWNY
12 days ago
from Brooklyn, NY

Marvelous

Matches my skin tone perfectly. Light and flawless.

Recommends this product

Customer review from makeupforever.com

Allyson538
15 days ago

Neutral needs help

Too orange for a light neutral color. Like coverage but color is a no go.

Customer review from makeupforever.com

Anne1234
1 month ago
from MO

Big disappointment

I’m reviewing my purchase of this foundation from June 2022 to be fair. It was when they had the big reforestation from the cult classic one they used to have. I ordered the same shade, undertone, etc. as I always had and it was much more yellow than the old formula had been. The consistency was thinner and runnier, it was not the same foundation I had once known and loved. The bigger problem was that I had put my faith in them so much that the first time I had used the new formula was my wedding day. As you would imagine I was freaking out and very scared as to what I was going to do, because I didn’t have time to go out and buy a different foundation. But with a few different mixes of colors I made it work. But you better believe I have never picked it up since. *The reason I’m so late on this review is because I just found out they had deleted my original one.

Customer review from makeupforever.com

catwalkblonde
1 month ago
from Sarasota, Florida

Camera-Ready Skin, No Filters

I rarely say that a foundation works perfectly in real life and on camera, but Make Up For Ever HD is exactly that product. The first thing I noticed is that skin still looks like skin. The texture is lightweight and seamless — no mask effect — yet it evens out the complexion beautifully and makes the skin look smooth, fresh, and well cared for. On camera, the result is outstanding: the face looks clean and balanced, the skin tone is even, no texture is emphasized, no heaviness or flatness. What really impressed me is that this foundation doesn’t “eat” the face on camera. Instead, it preserves dimension, structure, and natural freshness — which is crucial for photos and video. After wearing it, the face looks polished, confident, and camera-ready. For me, this foundation is a true professional staple — reliable, elegant, and incredibly photogenic.

Recommends this product

Customer review from makeupforever.com