I live in Colorado, where effective sunscreen is essential. I’ve tried several, including high-end brands, but this is by far the best. I love the lightweight, creamy, non-greasy texture and subtle fragrance. It doesn’t pill under or over make-up. Most importantly, it prevents discoloration and sunspots in these high altitudes without the harsh white cast of zinc based formulas. Yes, it’s pricey—- but for me, worth it.