Upon arrival it was not as plush as in the store but that was ok. It is a sturdy, thick mattress & I got full height box spring. However, after sleeping in one area consistently, I noticed if I rolled over...the next area felt higher. Now I'm trying to position myself to sleep in different areas of the mattress in hopes that it will not feel differently across the top. Not sure why they make them this way with the foam so that it doesn't retain shape. Disappointing.