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    • Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    Shiseido - Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.
    • Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.

    Shiseido
    Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.

    Web ID: 10437253

    positive reviews is 86%. with 1308
    ( 1308 )

    $45.00

    Current selected color: 130
    This shade is your best match.
    This shade is your best match.
    130
    • 130
    • 150
    • 220
    • 240
    • 250
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    • 340
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    In stock: Usually ships within 2 business days.
    product details

    A Shiseido first in foundation, with ActiveForce Technology, that self-refreshes nonstop to help you maintain a just-applied, flawless finish that lasts 24 hours. The long-wear creamy, powder foundation synchronizes with skin and helps resist heat, humidity, oil and motion. Apply wet or dry for customized coverage and a natural finish. Skin looks and feels fresh all day. Weightless comfort. Breathable. Blendable. Buildable.

    • SKIN TYPES:
    • For all skin types
    • WHAT IT DOES:
    • Creamy, powder foundation you can apply wet or dry for a customized, natural finish
    • Formulated with ActiveForce Technology, this foundation synchronizes with skin and self-refreshes nonstop for a 24-hour just-applied look and flawless finish
    • Sheer-to-medium, buildable coverage
    • Customized, natural finish
    • Smudge-proof
    • Immediate hydration
    • 8-hour shine control
    • Non-comedogenic
    • Dermatologist tested
    • KEY INGREDIENTS:
    • ActiveForce Technology is Shiseido's exclusive complex that helps protect your flawless finish from the effects of perspiration, oil and facial movement
    • Responsive Sensory Technology adapts to skin's condition, tone and texture for truer illumination
    • Wild thyme extract helps provide antioxidant benefits
    • Protective polymer with anti-adhesive properties helps keep pollution from adhering to skin
    • Shiseido Smart Correcting Powder enhances skin's surface texture and tone
    • HOW TO USE:
    • Apply the powder foundation wet or dry for a smooth, refined finish that resists perspiration, water, humidity, creasing and transference
    • To apply wet: Dampen the sponge with water and squeeze out any excess; use the black side of the sponge to pick up a small amount of product and apply evenly by pressing onto the skin
    • To apply dry: Use the white side of the sponge to pick up a small amount of product; apply from the center of the face and sweep outward, building additional coverage by tapping over areas where needed
    • Pair with Synchro Skin Self-Refreshing Concealer, Hanatsubaki Hake Polishing Face Brush, Synchro Skin Self-Refreshing Foundation

    shipping & returns
    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • For complete details, read our Shipping and Return policies.
    • Please call customer service for returns.
    Customer Reviews
    1308 Reviews
    5 stars
    711
    4 stars
    394
    3 stars
    112
    2 stars
    50
    1 star
    41
    Oil-absorbing Moisturizing
    Natural Wear Long Lasting
    Sheer Bold
      Marcela
      Not as good as The Powdery Foundation
      Jun 21, 2022

      Not anywhere near as good as The Powdery Foundation, B20, which I've use since the 1980s. I wanted to wear it to my funeral because it made my skin look flawless. You stated "it was a cult favorite and we know how disappointing it can be to change." Ummmm...what marketing person thought it was a good idea to discontinue a product that had a cult following? That means you made a lot of money selling it. Since The Powdery has been discontinued (second time!) and this Synchro is not nearly as good (really accentuates my lines and I can feel it sitting on my skin), I now have to try to find something comparable to the Powdery Foundation which is non-Shiseido. Does anyone out there have a suggestion? It seems millions of us are in the same sad and upset boat. Please bring back the Powdery Foundation.

      Not as good as The Powdery Foundation
      by Marcela

      Not anywhere near as good as The Powdery Foundation, B20, which I've use since the 1980s. I wanted to wear it to my funeral because it made my skin look flawless. You stated "it was a cult favorite and we know how disappointing it can be to change." Ummmm...what marketing person thought it was a good idea to discontinue a product that had a cult following? That means you made a lot of money selling it. Since The Powdery has been discontinued (second time!) and this Synchro is not nearly as good (really accentuates my lines and I can feel it sitting on my skin), I now have to try to find something comparable to the Powdery Foundation which is non-Shiseido. Does anyone out there have a suggestion? It seems millions of us are in the same sad and upset boat. Please bring back the Powdery Foundation.

      Was this helpful?
      craif
      Good foundation for very light coverage!
      Jun 04, 2022

      This is a great foundation for those days you need just a little bit of coverage but very light!

      Customer review from shiseido.com
      shiseido.com
      Good foundation for very light coverage!
      by craif

      This is a great foundation for those days you need just a little bit of coverage but very light!

      Customer review from shiseido.com
      shiseido.com
      jenna
      Jun 01, 2022

      After reading the reviews, I completely agree with many of the customers. This product does not have the nice and full coverage as the previous powder foundation as before. I too am a long user of the previous foundation and had to switch to this because the other one is no longer available. This product coverage is too light and shows the wrinkle lines. Furthermore, they do not offer just the foundation filling and sponge replacement (like before) but requires to purchase the entire compact holder every time we run out. Therefore it costs more since we are purchasing the entire compact holder, foundation filling and sponge when we should be able to reuse the compact holder and just purchase the foundation filling and sponge. So it costs more but really unnecessary when it doesn't have to be that way. That is my opinion

      by jenna

      After reading the reviews, I completely agree with many of the customers. This product does not have the nice and full coverage as the previous powder foundation as before. I too am a long user of the previous foundation and had to switch to this because the other one is no longer available. This product coverage is too light and shows the wrinkle lines. Furthermore, they do not offer just the foundation filling and sponge replacement (like before) but requires to purchase the entire compact holder every time we run out. Therefore it costs more since we are purchasing the entire compact holder, foundation filling and sponge when we should be able to reuse the compact holder and just purchase the foundation filling and sponge. So it costs more but really unnecessary when it doesn't have to be that way. That is my opinion

      Was this helpful?
      Whatever
      Overall liked the product.
      May 13, 2022

      Blends great. Make sure your skin in fully moisturizer as the powder collects on dry skin and exaggerates texture. Other than that is blurred my pores well and gave me a natural finish.

      Customer review from shiseido.com
      shiseido.com
      Overall liked the product.
      by Whatever

      Blends great. Make sure your skin in fully moisturizer as the powder collects on dry skin and exaggerates texture. Other than that is blurred my pores well and gave me a natural finish.

      Customer review from shiseido.com
      shiseido.com
      Goody
      Great product!
      May 08, 2022

      Amazing buildable coverage and long lasting! Love the packaging as well.

      Customer review from shiseido.com
      shiseido.com
      Great product!
      by Goody

      Amazing buildable coverage and long lasting! Love the packaging as well.

      Customer review from shiseido.com
      shiseido.com
      BerkeleyProfessor
      Lack Luster
      Apr 28, 2022

      Shiseido stopped making The Makeup, Perfect Smoothing Foundation. I was advised to give this a try as it was the only powder foundation that Shiseido currently makes for the U.S. market. Boy was I displeased. First, all of the colors have an ochre undertone, which doesn't suit everyone. Second, the product has very little coverage as compared to before. Third, it accentuates wrinkles because it settles into creases. The previous Shiseido powder foundations most resembled Shiseido's Maquillage line, only available in Japan and is the number one face makeup in Japan. Good enough for Japan, should be good enough for the U.S., since Shiseido markets itself as a Japanese. It's my opinion that instead of catering to loyal clientele that will return to buy their products, Shiseido is catering to influencers that will try the product once, write a review, and not repurchase. Too many of their products have been reformulated over the past five or so years. This did not used to be the case.

      Response from shiseido.com
      May 03, 2022

      Customer review from shiseido.com
      shiseido.com
      Lack Luster
      by BerkeleyProfessor

      Shiseido stopped making The Makeup, Perfect Smoothing Foundation. I was advised to give this a try as it was the only powder foundation that Shiseido currently makes for the U.S. market. Boy was I displeased. First, all of the colors have an ochre undertone, which doesn't suit everyone. Second, the product has very little coverage as compared to before. Third, it accentuates wrinkles because it settles into creases. The previous Shiseido powder foundations most resembled Shiseido's Maquillage line, only available in Japan and is the number one face makeup in Japan. Good enough for Japan, should be good enough for the U.S., since Shiseido markets itself as a Japanese. It's my opinion that instead of catering to loyal clientele that will return to buy their products, Shiseido is catering to influencers that will try the product once, write a review, and not repurchase. Too many of their products have been reformulated over the past five or so years. This did not used to be the case.

      Response from shiseido.com
      May 03, 2022

      Customer review from shiseido.com
      shiseido.com
      Margarita
      Overpriced, poor quality
      Apr 26, 2022

      I purchased despite the negative reviews, sadly I bought two too! It's no replacement for The Makeup: Powdery Foundation, not remotely close. This stuff settles in every single line and crease, it settles under my eyes and cakes up. I don't even have wrinkles and if I did, this would probably make itself right at home in there. It just makes my face look ridiculously old. I put on the tiniest bit and I know it says it's "buildable" but I'm afraid if I ever had to resort to "building it on", I'd probably look like Uncle Fester. I'm gonna try to return the other one. The color is perfect though, 160 Shell was very close to the I40 Natural Fair Ivory. Anyway, terrible formula, moving onto another brand going forward. Shiseido needs to listen to its customers and fans before they're all former fans.

      Overpriced, poor quality
      by Margarita

      I purchased despite the negative reviews, sadly I bought two too! It's no replacement for The Makeup: Powdery Foundation, not remotely close. This stuff settles in every single line and crease, it settles under my eyes and cakes up. I don't even have wrinkles and if I did, this would probably make itself right at home in there. It just makes my face look ridiculously old. I put on the tiniest bit and I know it says it's "buildable" but I'm afraid if I ever had to resort to "building it on", I'd probably look like Uncle Fester. I'm gonna try to return the other one. The color is perfect though, 160 Shell was very close to the I40 Natural Fair Ivory. Anyway, terrible formula, moving onto another brand going forward. Shiseido needs to listen to its customers and fans before they're all former fans.

      Was this helpful?
      immargarita
      Bummer! Really wanted to like this :(
      Apr 26, 2022

      I purchased despite the negative reviews, sadly I bought two too! It's no replacement for The Makeup: Powdery Foundation, not even close. This stuff settles in every single line and crease, it settles under my eyes and cakes up. I don't even have wrinkles and if I did, this would probably make itself right at home in there. It just makes me skin look ridiculously old. I put on the tiniest bit and I know it says it's "buildable" but I'm afraid if I ever had to resort to "building it on", I'd probably look like Uncle Fester. I'm gonna try to return the other one. The color is perfect though, 160 Shell was very close to the I40 Natural Fair Ivory. Anyway, terrible formula, moving onto another brand going forward

      Response from shiseido.com
      Apr 26, 2022

      Customer review from shiseido.com
      shiseido.com
      Bummer! Really wanted to like this :(
      by immargarita

      I purchased despite the negative reviews, sadly I bought two too! It's no replacement for The Makeup: Powdery Foundation, not even close. This stuff settles in every single line and crease, it settles under my eyes and cakes up. I don't even have wrinkles and if I did, this would probably make itself right at home in there. It just makes me skin look ridiculously old. I put on the tiniest bit and I know it says it's "buildable" but I'm afraid if I ever had to resort to "building it on", I'd probably look like Uncle Fester. I'm gonna try to return the other one. The color is perfect though, 160 Shell was very close to the I40 Natural Fair Ivory. Anyway, terrible formula, moving onto another brand going forward

      Response from shiseido.com
      Apr 26, 2022

      Customer review from shiseido.com
      shiseido.com
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