Shiseido

Synchro Skin Self-Refreshing Custom Finish Powder Foundation, 0.31-oz.

Not anywhere near as good as The Powdery Foundation, B20, which I've use since the 1980s. I wanted to wear it to my funeral because it made my skin look flawless. You stated "it was a cult favorite and we know how disappointing it can be to change." Ummmm...what marketing person thought it was a good idea to discontinue a product that had a cult following? That means you made a lot of money selling it. Since The Powdery has been discontinued (second time!) and this Synchro is not nearly as good (really accentuates my lines and I can feel it sitting on my skin), I now have to try to find something comparable to the Powdery Foundation which is non-Shiseido. Does anyone out there have a suggestion? It seems millions of us are in the same sad and upset boat. Please bring back the Powdery Foundation.

This is a great foundation for those days you need just a little bit of coverage but very light!

After reading the reviews, I completely agree with many of the customers. This product does not have the nice and full coverage as the previous powder foundation as before. I too am a long user of the previous foundation and had to switch to this because the other one is no longer available. This product coverage is too light and shows the wrinkle lines. Furthermore, they do not offer just the foundation filling and sponge replacement (like before) but requires to purchase the entire compact holder every time we run out. Therefore it costs more since we are purchasing the entire compact holder, foundation filling and sponge when we should be able to reuse the compact holder and just purchase the foundation filling and sponge. So it costs more but really unnecessary when it doesn't have to be that way. That is my opinion

Blends great. Make sure your skin in fully moisturizer as the powder collects on dry skin and exaggerates texture. Other than that is blurred my pores well and gave me a natural finish.

Amazing buildable coverage and long lasting! Love the packaging as well.

Shiseido stopped making The Makeup, Perfect Smoothing Foundation. I was advised to give this a try as it was the only powder foundation that Shiseido currently makes for the U.S. market. Boy was I displeased. First, all of the colors have an ochre undertone, which doesn't suit everyone. Second, the product has very little coverage as compared to before. Third, it accentuates wrinkles because it settles into creases. The previous Shiseido powder foundations most resembled Shiseido's Maquillage line, only available in Japan and is the number one face makeup in Japan. Good enough for Japan, should be good enough for the U.S., since Shiseido markets itself as a Japanese. It's my opinion that instead of catering to loyal clientele that will return to buy their products, Shiseido is catering to influencers that will try the product once, write a review, and not repurchase. Too many of their products have been reformulated over the past five or so years. This did not used to be the case.

I purchased despite the negative reviews, sadly I bought two too! It's no replacement for The Makeup: Powdery Foundation, not remotely close. This stuff settles in every single line and crease, it settles under my eyes and cakes up. I don't even have wrinkles and if I did, this would probably make itself right at home in there. It just makes my face look ridiculously old. I put on the tiniest bit and I know it says it's "buildable" but I'm afraid if I ever had to resort to "building it on", I'd probably look like Uncle Fester. I'm gonna try to return the other one. The color is perfect though, 160 Shell was very close to the I40 Natural Fair Ivory. Anyway, terrible formula, moving onto another brand going forward. Shiseido needs to listen to its customers and fans before they're all former fans.

I purchased despite the negative reviews, sadly I bought two too! It's no replacement for The Makeup: Powdery Foundation, not even close. This stuff settles in every single line and crease, it settles under my eyes and cakes up. I don't even have wrinkles and if I did, this would probably make itself right at home in there. It just makes me skin look ridiculously old. I put on the tiniest bit and I know it says it's "buildable" but I'm afraid if I ever had to resort to "building it on", I'd probably look like Uncle Fester. I'm gonna try to return the other one. The color is perfect though, 160 Shell was very close to the I40 Natural Fair Ivory. Anyway, terrible formula, moving onto another brand going forward