75" BRAVIA TV LED HDR 4K - XR75X90L

4.6 (575)
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Product details

Web ID: 16882460

Vibrant contrast. Vivid colors. See a vivid crisp picture while you watch and game all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep detailed blacks and increased peak

  • Product Features

    • Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world
    • Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling
    • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro
    • Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant
    • This product has a 1 year limited parts warranty
    • Imported
    • Request warranty information
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to Palau, Hawaii, Northern Mariana, U.S. Virgin Islands, Guam, American Samoa, Federated States of Micronesia, Marshall Islands, Puerto Rico, Alaska
    • This item may not be shipped to Alaska, American Samoa, Guam, Hawaii, Marshall Islands, U.S. Virgin Islands, Puerto Rico, Palau, or the Pacific Islands.
    • A carrier will contact you to schedule delivery
    • Contact the seller directly to return this item
    • Item is not eligible for in-store returns
    • Must contact seller within 30 days to initiate a return. All items must be fully disassembled and securely repackaged in their original packaging or equivalent protective materials.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.6/5

575 star ratings, 574 reviews

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574 reviews
3 days ago

Amazing TV

Picture is amazing as advertised- so very pleased- sound (with Sony soundbar) is crystal and crisp.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 days ago

Hello Satisfiedviewer, Thank you for choosing Sony! We’re delighted to hear that you’re enjoying the exceptional picture quality of the XR-85X90CL. It’s also wonderful to know that the combination with your Sony soundbar provides clear and crisp sound. Wishing you an outstanding viewing experience! Best regards, -Fred

17 days ago

Remote stopped working just over a year of owning

I would not buy this brand again , the remote stopped working just over a year in , bought another remote which has now done the same thing in just 5 months. The on TV controls is one button which leaves the TV useless without the remote. Can’t use any of the apps on the TV

Customer review from sony.com

Response from sony.com

Sony North America Costumer Support16 days ago

Hi Scottishgirl1978, We're so sorry to hear about the frustrating experience you've had with your X90L TV and the remotes. Having this happen twice is definitely not the experience we want for you. For an issue like this, we have a helpful support article that covers common troubleshooting steps for TV remotes. It includes a power reset, which can often solve these kinds of problems. You can find the article here: https://www.sony.com/electronics/support/articles/00030297 If you've already tried these steps and the remotes are still not working, the best way to get this resolved is to reach out to our official product support team. They have the expertise to troubleshoot hardware issues like this and can help you find a solution. Here's the link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv We appreciate you sharing your feedback, and we hope you can get this sorted out soon. Thanks for choosing Sony! Sincerely, Jenn | Sony North America.

19 days ago

AMAZING TV

I honestly couldn’t be happier with this TV! The Sony 75" BRAVIA XR X90L is absolutely stunning. The picture quality is crystal clear, colors pop, and everything just feels more alive—it’s like watching movies in the theater but from my own couch. The size is perfect for really getting that big-screen experience, and it makes sports, games, and movies so much more exciting. The sound is surprisingly good too, and with Google TV built in, it’s super easy to find and stream whatever I want without any hassle. Setup was smooth, and the design looks sleek and premium in my living room. Overall, this TV has totally upgraded my entertainment setup. I smile every time I turn it on—it’s just that good. Highly recommend if you want something that feels like a real step up!

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support19 days ago

Hi Maskedherogodai, We're so glad to hear that your Sony BRAVIA TV has brought such a stunning upgrade to your home entertainment setup! Thank you for sharing your fantastic 5-star rating—the crystal-clear picture quality and vibrant colors of the XR X90L, paired with its immersive big-screen experience and convenient Google TV features, truly make movie nights and sports feel like a special event. The premium design and surprisingly good sound add that perfect finishing touch to your living room. Thank you for choosing Sony—wishing you a brilliant day! DiegoV, Sony North America Customer Support

21 days ago

Very annoying Google TV interface

Beautiful image quality. Because Sony sold its interface to Google TV, the TV does not have the option to prefer the priority input so if you work with an external terminal (cable, fiber,) you will always have to select the input every time you open the TV so work with 2 remote controls. Very annoying.

Customer review from sony.com

Response from sony.com

Sony North America Customer Support21 days ago

Hi Fred845, Thank you for sharing your experience with the Sony - BRAVIA X90L. We're glad to hear you're enjoying the beautiful picture quality, and we understand how important it is for your TV setup to be convenient as well. While it may seem that the TV requires two remotes, there is a actually a feature that can help simplify this. You can set the TV to always return to the last input used when it powers on. To enable this, please go to: Settings > System > Power and Energy > Power on behavior > Last used input. With this option turned on, every time you turn the TV back on, it will automatically go to the last input you were using, instead of the Google Home screen. This way you won't have to use two remotes to go into your preferred input. We hope this helps make your experience smoother, and we truly appreciate your feedback. If by any chance you encounter an issue enabling this setting, you can contact our technical support team via: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Thank you for considering Sony products! Regards, Dominick

1 month ago

Value for Mney

I bought the X90L less than a month ago, and so far I’m happy with its overall performance and picture quality.

Recommends this product

Customer review from sony.com

2 months ago

Service after sales

I bought it last month. No customer service provided

Customer review from sony.com

2 months ago

Overall Experience: ⭐⭐⭐⭐⭐ (5/5)

I've been using the X90L and overall, it's an impressive TV for the price range. The picture quality is sharp and vibrant thanks to the Full Array LED and XR Contrast Booster. HDR content looks stunning, especially in a dark room. What I like: Picture Quality: Excellent color accuracy, contrast, and brightness. Great for movies and gaming. Motion Handling: Smooth performance during sports or fast-moving scenes. Google TV Interface: Fast and responsive. Plenty of apps and voice control with Google Assistant is a plus. Build Quality: Sleek, premium design and sturdy stand. What could be improved: Viewing Angles: Colors shift slightly when viewed from the side. Audio: It’s decent, but I recommend pairing it with a soundbar for better immersion. No Dolby Vision IQ: It would be a nice addition to help with ambient light adjustments. Final Thoughts: If you're looking for a high-performance 4K LED TV with strong smart features and great visuals, the X90L is a solid choice. It balances quality and value very well.

Recommends this product

Customer review from sony.com

2 months ago

Sony 55“ replacement

Simple, easy . Glad I purchased a Sony 111111222222222222222222.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 months ago

Hi Don1209! It brings us great satisfaction to hear that you are pleased with your purchase of the XR-55X90L! This model features stunning 4K HDR picture quality, providing vibrant colors and incredible detail that truly enhance your viewing experience. Thank you for choosing Sony! Best regards, Estefany