BRAVIA 7 55" 4K HDR Smart QLED Mini-LED TV (K-55XR70)

Shipped and sold by World Wide Stereo
4.4 (76)
Limited-Time Special
$1,278.00 (20% off)$1,598.00
Color:Black
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Product details

Web ID: 18808143
Bring out the depth and detail in every scene with the Sony Bravia 7 55-Inch Class Mini LED QLED 4K HDR Google TV. This set contains Batteries, AC Power Cord Spec, Table Top Stand, Voice Remote Control (Supply), Quick Setup Guide / Supplement CUE (GA), Operating Instructions, and Limited 1-Year Warranty.

  • Product Features

    • With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast.
    • See the world s colors with all the vibrance of real life. Sony s XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
    • Sony s XR Processor features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
    • XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.
    • XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
    • Imported
    • Request warranty information

  • Product Dimensions

    • 63.00

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Ratings & Reviews

Here's what customers think
  • The Sony Bravia 7 is a high-quality television with excellent picture quality, vibrant colors, and deep blacks.
  • Many users are highly satisfied with its overall performance, including the smooth Android TV interface and wide range of smart features.
  • The sound quality is also praised, though some recommend pairing it with a soundbar for an even better audio experience.
  • However, some customers have reported issues with software bugs, frequent reboots, and HDMI connectivity problems.
AI-generated summary from 76 customers reviews.
4.4/5

76 star ratings & reviews

Write a Review
73.7% of reviews have 5 stars
56
13.2% of reviews have 4 stars
10
3.9% of reviews have 3 stars
3
1.3% of reviews have 2 stars
1
7.9% of reviews have 1 star
6

25 customer images

76 reviews
Charbert
12 days ago
from Slidell LA

Great TV

I love it. It is clear with great color accuracy and motion.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support12 days ago

Thank you for the fantastic review, Charbert! We are absolutely thrilled to hear that you are loving your new K-55XR70! It is wonderful to know that the color accuracy and motion handling are hitting the mark for you. We take great pride in our XR processing technology to ensure every frame looks as lifelike and fluid as possible, and it sounds like it’s making a real difference in your viewing experience. Thank you for choosing Sony and for sharing your feedback with the community! Best regards, Gus, Sony North America Customer Support

Frobi
15 days ago
from York, United Kingdom

Soundbar

I bought this two weeks ago and am relatively pleased with it still getting used to the controls

Recommends this product

Customer review from sony.com

Chach1
1 month ago
from Pass Christian, MS

Sony needs a high end 50" TV

I personally do not own one of these TV's, but I have seen enough reviews to know that this is the TV I want. However, Sony does not make it in the size I truly need. Since I know that Sony monitors these reviews, I am using this avenue to reach out. Due to the size of my living area and the distance from which I view television, a 50" TV is the perfect size for my needs. I currently have an XR-50X90J and a HT-5000A soundbar. Both have served me well, but there are two features that I would love to use but am unable to. These are Acoustic Center Sync, and the ability to View/Decode IMAX/DTS X titles from Disney+. The soundbar is capable of these features, but my current TV is not. So, I am asking Sony today to please make a high end Bravia 50" in a Mini LED, and/or an OLED version. Since I am a high-end customer, I would be thrilled if I could purchase a 50" in either the Bravia 9 or Bravia 8 II, but I would take a Bravia 7. Currently a 50" is only available in the Bravia 3 on down. Not interested. Please take this request into immediate consideration, I would prefer not to wait 2 years.

Customer review from sony.com

Response from sony.com

Sony North America Customer Support1 month ago

Hello Chach1, Thank you for choosing Sony! We couldn't be happier to hear that you’ve done your research and have a clear vision of the perfect TV, such as the K55XR70, for your space. We appreciate your loyalty with the XR-50X90J and HT-5000A soundbar. Your detailed feedback about size preferences and advanced audio-visual capabilities, like Acoustic Center Sync and IMAX/DTS X support, is invaluable. We understand how important it is to have the ideal TV size and cutting-edge technology to complement your soundbar and viewing experience. Please know that your request for a high-end 50" Bravia model with Mini LED or OLED technology has been carefully noted. Our teams are continually working to innovate and expand our lineup, and hearing directly from engaged customers like you helps guide those efforts. We hope to bring you options that closely align with your preferences as soon as possible. Best regards, -Fred

Chris 79
1 month ago
from Berkshire

Great overall quality

Much sharper, brighter picture than my previous Bravia.

Recommends this product

Customer review from sony.com

Nigel55
1 month ago

Big and bright!

This is a great TV with an excellent picture. You’ll need quite a large room to ensure that it doesn’t dominate too much when switched off, and that you can sit at a suitable distance. The sound is good without a soundbar, though I normally use an Apple TV and a pair of HomePods. We found it too bright in bright scenes on the default settings, but a little experimenting with settings corrected this.

Recommends this product

Customer review from sony.com

Jubjub
1 month ago

Great TV for the price

Very happy with this TV. As you’d expect from Sony; great build quality and easy navigation interface. The TV is in a bright room and easily copes with its bright display.

Recommends this product

Customer review from sony.com

gob1
2 months ago

happy so far, first day

so far so good, it's just the first day using it. looks good.

Customer review from sony.com

Response from sony.com

Sony UK2 months ago

Hi, Thank you for your feedback. We're happy to hear that you're enjoying your K-55XR70, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! Furthermore, if you need any assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the link in your browser). Menna @Sony Support UK

Azii
2 months ago
from New York NY

Greatful

where do I begin my wife and I wanted a new tv it’s been years since we got one for the living room and I had my old Vizio in the bed room and we needed a new one so I looked into new tvs that are good for watching movies and tv shows and to play my ps5 I’d looked into the Sony Bravia and I knew I wanted one from all the research I did for weeks and I got the Bravia 7 wanted the 8 for the oled because we looked at the 5 in person and my wife liked the 7 and 8 so I have to get what the wife wants lol. Long story short I got the 7 and she enjoyed every minute of it so much that I’m a fan for life and when the tv goes in the living I will only be getting a Bravia.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 months ago

Thank you for the wonderful review, Azii! It sounds like those weeks of research really paid off! While the OLED on the Bravia 8 is stunning, the Bravia 7 is an absolute powerhouse—especially with that Mini LED technology. It provides the incredible brightness and contrast that makes both HDR movies and PS5 games look breathtaking. We always say: if the wife is happy, everyone is happy! It’s great to hear that you’ve become a "fan for life." Since you’re playing on a PS5, you’re getting the most out of our "Perfect for PlayStation 5" features, like Auto HDR Tone Mapping, which ensures you see every detail in the brightest highlights and the darkest shadows. Welcome to the Sony family, and thank you for choosing BRAVIA! Best regards, Gus, Sony Social Media Team