BRAVIA 7 55" 4K HDR Smart QLED Mini-LED TV (K-55XR70)

4.4 (69)
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Product details

Web ID: 18808143
Bring out the depth and detail in every scene with the Sony Bravia 7 55-Inch Class Mini LED QLED 4K HDR Google TV. This set contains Batteries, AC Power Cord Spec, Table Top Stand, Voice Remote Control (Supply), Quick Setup Guide / Supplement CUE (GA), Operating Instructions, and Limited 1-Year Warranty.
  • Product Features

    • With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast.
    • See the world s colors with all the vibrance of real life. Sony s XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
    • Sony s XR Processor features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
    • XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.
    • XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
    • Imported
    • Request warranty information
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
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    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • This item may not be shipped to Alaska, American Samoa, Guam, Hawaii, Marshall Islands, U.S. Virgin Islands, Puerto Rico, Palau, or the Pacific Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

69 star ratings & reviews

Write a Review
72.5% of reviews have 5 stars
50
13.0% of reviews have 4 stars
9
4.3% of reviews have 3 stars
3
1.4% of reviews have 2 stars
1
8.7% of reviews have 1 star
6

23 customer images

69 reviews
Azii
5 days ago
from New York NY

Greatful

where do I begin my wife and I wanted a new tv it’s been years since we got one for the living room and I had my old Vizio in the bed room and we needed a new one so I looked into new tvs that are good for watching movies and tv shows and to play my ps5 I’d looked into the Sony Bravia and I knew I wanted one from all the research I did for weeks and I got the Bravia 7 wanted the 8 for the oled because we looked at the 5 in person and my wife liked the 7 and 8 so I have to get what the wife wants lol. Long story short I got the 7 and she enjoyed every minute of it so much that I’m a fan for life and when the tv goes in the living I will only be getting a Bravia.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support5 days ago

Thank you for the wonderful review, Azii! It sounds like those weeks of research really paid off! While the OLED on the Bravia 8 is stunning, the Bravia 7 is an absolute powerhouse—especially with that Mini LED technology. It provides the incredible brightness and contrast that makes both HDR movies and PS5 games look breathtaking. We always say: if the wife is happy, everyone is happy! It’s great to hear that you’ve become a "fan for life." Since you’re playing on a PS5, you’re getting the most out of our "Perfect for PlayStation 5" features, like Auto HDR Tone Mapping, which ensures you see every detail in the brightest highlights and the darkest shadows. Welcome to the Sony family, and thank you for choosing BRAVIA! Best regards, Gus, Sony Social Media Team

External reviewer
8 days ago

Fantastic viewing experience

I bought this tv a few weeks ago and am enjoying every moment of the quality picture that it produces.

Recommends this product

  • Photo from External reviewer
  • Photo from External reviewer
  • Photo from External reviewer

Customer review from sony.com

Response from sony.com

Sony support team7 days ago

Hi, Thank you for your feedback. We're happy to hear that you are enjoying your K-85XR70. We hope you continue to enjoy it for years to come! If you need any assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK

raceannouncer
9 days ago
from Rochester NY

Great pricing: I did some research before buying

Great pricing: I did some research from several sources using YouTube (and other internet sites) before buying this TV. Most reviews were positive (with only a few pros vs. cons). Most of the cons don't apply to me. For instance, the off-axis viewing angle(s) doesn't affect me one bit as I live in a very small apartment...Since I'm not a "gamer", the E/ARC port is all I need for my soundbar, so no issue with the port layout. This 65" replacement for my previous 55" XR-55 isn't that much bigger, so as to take up more space. This newer Bravia has a much better picture. The processor is the same one used in the Bravia 9 (which I could not afford). So, if you're thinking about getting a new Sony for a small apartment--this is THE ONE! I'm very happy with my purchase; I highly recommend this unit!!!

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support9 days ago

Hello Raceannouncer, Thank you for choosing Sony! We're elated to hear that your K-65XR70 TV is well-suited to your living space and lifestyle. It’s fantastic that the picture quality and the same powerful processor used in higher-end models have enhanced your viewing experience. We appreciate your thoughtful insight on features like the off-axis viewing and E/ARC port, showing how well this TV fits your needs perfectly. Your detailed recommendation truly means a lot to us and helps others make informed decisions. Best regards, -Fred

BillBob27
14 days ago

Very good picture quality

Have had this set for a couple of weeks. Really good picture. Yes it is a little reflective but better than our 10 year old 65 in this regard. Seems massive but already getting use to it. Non regrets not going for the Bravia 9.

Recommends this product

Customer review from sony.com

Assume
23 days ago

Great

I bought this 85 in tv for the family. They love it 😊

Customer review from sony.com

Telbrod
28 days ago

In my opinion a great TV.

A brilliant picture right out of the box, after running the Bravia 55xr7 for two weeks I just love the quality and the availability of adjustments to picture and sound for individual sources.

Recommends this product

Customer review from sony.com

atopman
1 month ago

Fantastic But.

Fantastic picture when it's wright but it is over complicated and possibly to much for some people and so they will never see the very best from it.

Recommends this product

Customer review from sony.com

Hoping for peace
1 month ago

Don't know, haven't used it yet!

No idea, haven't used it yet but I expect you'll keep some with requests for a review until I write one, so this is it.

Customer review from sony.com