XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV

Shipped and sold by Walts TV
4.6 (250)
$4,498.00
Low Stock

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$20 Star Money per $100
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375/mo.* suggested payments for 12-months totaling $4,498.00 with Macy's Card.

Product details

Web ID: 16882486

Vibrant contrast. Vivid colors. See a vivid crisp picture while you watch and game all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep detailed blacks and increased peak

  • Product Features

    • Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world
    • Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling
    • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro
    • Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant
    • This product has a manufacturer 1 year limited parts warranty
    • Imported
    • Request warranty information
  • Product Dimensions

    • 86.62L x 3.375W x 49.5H
    • 200.50
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Ratings & Reviews

4.6/5

250 star ratings & reviews

Write a Review
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250 reviews
2 days ago

Amazing TV

Picture is amazing as advertised- so very pleased- sound (with Sony soundbar) is crystal and crisp.

Recommends this product

Customer review from sony.com

16 days ago

Remote stopped working just over a year of owning

I would not buy this brand again , the remote stopped working just over a year in , bought another remote which has now done the same thing in just 5 months. The on TV controls is one button which leaves the TV useless without the remote. Can’t use any of the apps on the TV

Customer review from sony.com

Response from sony.com

Sony North America Costumer Support15 days ago

Hi Scottishgirl1978, We're so sorry to hear about the frustrating experience you've had with your X90L TV and the remotes. Having this happen twice is definitely not the experience we want for you. For an issue like this, we have a helpful support article that covers common troubleshooting steps for TV remotes. It includes a power reset, which can often solve these kinds of problems. You can find the article here: https://www.sony.com/electronics/support/articles/00030297 If you've already tried these steps and the remotes are still not working, the best way to get this resolved is to reach out to our official product support team. They have the expertise to troubleshoot hardware issues like this and can help you find a solution. Here's the link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv We appreciate you sharing your feedback, and we hope you can get this sorted out soon. Thanks for choosing Sony! Sincerely, Jenn | Sony North America.

18 days ago

AMAZING TV

I honestly couldn’t be happier with this TV! The Sony 75" BRAVIA XR X90L is absolutely stunning. The picture quality is crystal clear, colors pop, and everything just feels more alive—it’s like watching movies in the theater but from my own couch. The size is perfect for really getting that big-screen experience, and it makes sports, games, and movies so much more exciting. The sound is surprisingly good too, and with Google TV built in, it’s super easy to find and stream whatever I want without any hassle. Setup was smooth, and the design looks sleek and premium in my living room. Overall, this TV has totally upgraded my entertainment setup. I smile every time I turn it on—it’s just that good. Highly recommend if you want something that feels like a real step up!

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support18 days ago

Hi Maskedherogodai, We're so glad to hear that your Sony BRAVIA TV has brought such a stunning upgrade to your home entertainment setup! Thank you for sharing your fantastic 5-star rating—the crystal-clear picture quality and vibrant colors of the XR X90L, paired with its immersive big-screen experience and convenient Google TV features, truly make movie nights and sports feel like a special event. The premium design and surprisingly good sound add that perfect finishing touch to your living room. Thank you for choosing Sony—wishing you a brilliant day! DiegoV, Sony North America Customer Support

20 days ago

Very annoying Google TV interface

Beautiful image quality. Because Sony sold its interface to Google TV, the TV does not have the option to prefer the priority input so if you work with an external terminal (cable, fiber,) you will always have to select the input every time you open the TV so work with 2 remote controls. Very annoying.

Customer review from sony.com

Response from sony.com

Sony North America Customer Support20 days ago

Hi Fred845, Thank you for sharing your experience with the Sony - BRAVIA X90L. We're glad to hear you're enjoying the beautiful picture quality, and we understand how important it is for your TV setup to be convenient as well. While it may seem that the TV requires two remotes, there is a actually a feature that can help simplify this. You can set the TV to always return to the last input used when it powers on. To enable this, please go to: Settings > System > Power and Energy > Power on behavior > Last used input. With this option turned on, every time you turn the TV back on, it will automatically go to the last input you were using, instead of the Google Home screen. This way you won't have to use two remotes to go into your preferred input. We hope this helps make your experience smoother, and we truly appreciate your feedback. If by any chance you encounter an issue enabling this setting, you can contact our technical support team via: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Thank you for considering Sony products! Regards, Dominick

2 months ago

Sony 55“ replacement

Simple, easy . Glad I purchased a Sony 111111222222222222222222.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 months ago

Hi Don1209! It brings us great satisfaction to hear that you are pleased with your purchase of the XR-55X90L! This model features stunning 4K HDR picture quality, providing vibrant colors and incredible detail that truly enhance your viewing experience. Thank you for choosing Sony! Best regards, Estefany

2 months ago

Beautiful TV, somewhat easy to use and set up

Beautiful TV and it's big enough to watch from the other side of the room. Wonderful picture

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 months ago

Thank you so much for sharing your feedback! We're thrilled to hear that you're enjoying your XR65X90CL and that the picture quality and large screen size are making a difference in your viewing experience. With the immersive 4K picture powered by Sony's advanced processing technology, we designed this TV to deliver vibrant, true-to-life images—no matter where you're sitting in the room. We appreciate you choosing Sony and hope you continue to enjoy your beautiful TV! Thanks for choosing Sony! Best regards, Gus, Sony North America Customer Support

3 months ago

App problems

Brand new tv and hulu app runs sometimes and other times it won’t load.

Customer review from sony.com

Response from sony.com

Sony North America Costumer Support3 months ago

Hello Scots, Thanks for reaching out and sharing your experience with your new 75" BRAVIA X90L. We're genuinely sorry to hear you're running into intermittent trouble with the Hulu app not loading. To help get you back to enjoying your content without interruption, we suggest trying a simply restart by unplugging your TV for 2 minutes—sometimes, a quick refresh is all it needs. Please make sure your TV's software is up to date to avoid software app-related glitches. You might also find helpful guidance in our public support article, 'YouTube, Netflix, or another streaming app installed on my TV doesn't work.' [https://www.sony.com/electronics/support/articles/00108468]. If these steps don't resolve the issue, please don't hesitate to contact our dedicated support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv We hope this issue gets resolves promptly. Thanks for choosing Sony! Sincerely, Jenn.

3 months ago

LESS THAN HAPPY WITH THE SET UP PROCESS`

I am extremely satisfied with the Sony Product line and have been a Sony customer for many years. I am very disappointed with the confusing very poor instructions for the "Setup Guide" that was provided. I worked in the mechanical design field for over 40 years and have been very proficient in reading and understanding instructions for assembly. This Setup Guide should be totally unacceptable to the Sony brand that I always knew. I even had trouble registering my TV on your website. Every step of my install has been a disappointment to say the least, I sorry to say, But the picture quality on my new TV is second to none.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support3 months ago

Hi nlwoody, Thank you so much for your many years as a loyal Sony customer, and for sharing your detailed feedback about your recent experience with the XR-65X90CL. We’re truly glad to know that the picture quality of your new TV met your expectations, but we are equally sorry to hear that the Setup Guide and online registration process did not. We sincerely apologize for any frustration caused by unclear instructions or by difficulties with registering your product online. Your feedback is important to us, especially as someone experienced with technical documentation, and it highlights areas where we must do better to deliver the quality experience Sony stands for. We continuously review customer comments like yours and work closely with our technical and support teams to improve our guides and the online registration flow. If you still need assistance with setup or registration, please know our Support Team is available and can walk you through any steps needed. We can also document your specific feedback to our product and documentation teams for further review and improvement, so experiences like yours can be prevented in the future. Thank you again for your valuable insight and for giving us the opportunity to improve. We hope you continue to enjoy the outstanding picture quality of your new TV, and please let us know if there’s anything we can do to further assist you. Best regards, Gus, Sony North America Customer Support