Makeup

(106)

woman with shimmery eyes

Surfer’s Cove

Evoke your inner mermaid with shimmery eyes,

hydrated lips, dewy skin & beachy scents.

Shop the spring beauty trend

Featured categories

What's trending now

Get 5x Points on Every Purchase from
Origins, Philosophy & other Conscious Beauty brands, now through 4/20.
Shop now
Glow-Boosting Essentials
Create the just-back-from-vacation glow in just one sweep.
Sunkissed Spring
Hyaluronic Acid-Infused Formulas
Discover ultra-hydrating formulas that drench and plump with every application.
Barrier Boosting Beauty
Blurring Foundations
Look no further for a dewy, lit-from-within finish.
Glazed Complexion
Hydration Heroes for Lips
Indulge in juicy, kiss-me hydration that softens lips on contact.
Hydrating Lips
Your Spring Beauty Guide is here!
Discover coveted beauty & scent essentials.
Spring Beauty Guide

Brands we love

Shiseido
Benefiance Wrinkle Smoothing Day Cream SPF 23, 1.8oz.
Current price $78.00; ;
(778)
Shiseido
Benefiance Wrinkle Smoothing Eye Cream
Current price $67.00; ;
(3,140)
Shiseido
Ultimune Power Infusing Serum
Current price From $80.00 to $225.00; ;
(230)
Shiseido
Vital Perfection Uplifting & Firming Advanced Cream, 1.7 oz.
Current price $146.00; ;
(745)
Shiseido
Eudermine Activating Essence
Current price $96.00; ;
(1,587)
Shiseido
Clarifying Cleansing Foam, 4.2-oz.
Current price $39.00; ;
(929)
Shiseido
Urban Environment Sunscreen SPF 42, 1 oz.
Current price $39.00; ;
(1,797)
Shiseido
Vital Perfection LiftDefine Radiance Face Mask
Current price $115.00; ;
(64)
Shiseido
Future Solution LX Intensive Firming Brilliance Serum Refill, 1.6 oz.
Current price $303.00; ;
(21)
Shiseido
Future Solution LX Concentrated Brightening Softener, 5.7 oz.
Current price $129.00; ;
(99)

Sponsored

Face Eyes Lips Nails Brushes & Tools

Too Faced
Born This Way Undetectable Medium-To-Full Coverage Foundation, 1 oz.
Current price $48.00; ;
LGBTQ Founded
(35)
Urban Decay
All Nighter Setting Spray
Current price $34.00; ;
Women Founded
(3,454)
Urban Decay
24/7 Glide-On Waterproof Eyeliner Pencil
Current price $23.00; ;
Women Founded
(12,100)
Too Faced
Born This Way Super Coverage Multi-Use Sculpting Concealer
Current price $36.00; ;
LGBTQ Founded
(1,705)
Grande Cosmetics
GrandeBROW Brow Enhancing Serum (4 Month Supply)
Current price $73.00; ;
Women Founded
(1,483)
Anastasia Beverly Hills
Glidr Eye Shadow Stick
Current price $34.00; ;
(1,299)
Kylie Cosmetics
Power Plush Longwear Foundation, 1 oz.
Current price $38.00; ;
free gift with purchase
(1,214)
Too Faced
Born This Way Soft Matte Foundation
Current price $46.00; ;
LGBTQ Founded
(7)
Grande Cosmetics
GrandePRIMER Pre-Mascara Lengthener & Thickener
Current price $25.00; ;
Women Founded
(226)
Tarte
Tartelette Tubing Lash Primer
Current price $28.00; ;
Women Founded
(112)
Urban Decay
All Nighter Matte Setting Spray
Current price $34.00; ;
Women Founded
(1,011)
Grande Cosmetics
GrandeBROW Brow Enhancing Serum - Travel Size
Current price $38.00; ;
Women Founded
(1,433)
Grande Cosmetics
GrandeLASH-MD Lash Enhancing Serum, 4 ml
Current price $125.00; ;
Women Founded
(87)
Grande Cosmetics
GrandeLASH-MD Lash Enhancing Serum - Travel Size
Current price $36.00; ;
Women Founded
(5,322)
bareMinerals
2-Pc. Rosy Glow Duo Limited-Edition Cheek and Lip Essentials Set
Current price $35.00; ;
Women Founded
(2)
Urban Decay
All Nighter Setting Spray - Travel Size
Current price $18.00; ;
Women Founded
(3,429)
Skin Research Laboratories
neuLASH Lash Enhancing Serum, 0.1 oz.
Current price $95.00; ;
(83)
Anastasia Beverly Hills
Liquid Liner, 0.08 oz.
Current price $22.00; ;
(705)
Urban Decay
All Nighter Face Primer
Current price $39.00; ;
Women Founded
(1,245)
Kylie Cosmetics
Power Plush Longwear Concealer, 0.16 oz.
Current price $28.00; ;
free gift with purchase
(1,127)
Too Faced
Shadow Insurance 24-Hour Eye Shadow Primer
Current price $28.00; ;
LGBTQ Founded
(392)
Kylie Cosmetics
Foundation Brush
Current price $32.00; ;
free gift with purchase
(851)
Anastasia Beverly Hills
Embers Mini Eyeshadow Palette
Current price $32.00; ;
(12)

Are you shopping for a specific brand?

Anastasia Beverly Hills
Anastasia’s Brow Must-Haves
Current price From $22.00 to $27.00; ;
(12,805)
Laura Geller Beauty
2-Pc. Face It All Face Brush Set
Current price $36.00; ;
Women Founded
(22)
beautyblender
3-Pc. Back To Basics Set
Current price $39.00; ;
Latino & Hispanic Owned
(30)
Anastasia Beverly Hills
Sugar Mini Eyeshadow Palette
Current price $32.00; ;
(47)
Urban Decay
All Nighter Glow Setting Spray
Current price $34.00; ;
Women Founded
(1,021)
Londontown
6-Pc. Perfecting Nail Veil One-Step Mani Set
Current price $52.00; ;
(14)
Tarte
The Buffer Brush
Current price $39.00; ;
Women Founded
(125)
Sigma Beauty
Warm Neutrals Eyeshadow Palette
Current price $65.00; ;
(5)
Grande Cosmetics
GrandeMASCARA Waterproof Conditioning Peptide Mascara
Current price $25.00; ;
Women Founded
(873)
Smashbox
NEW! Photo Finish Oil Control Mattifying Primer, 1.3 oz.
Current price $39.00; ;
free gift with purchase
(811)
NUDESTIX
Blot & Blur Matte Stick
Current price $34.00; ;
(2)
NYX Professional Makeup
BlurScreen Primer SPF 30
Current price $14.00; ;
(944)
NYX Professional Makeup
Bare With Me Multitasking Spray
Current price $10.00; ;
(530)
Kylie Cosmetics
Concealer Brush
Current price $23.00; ;
free gift with purchase
(836)
Too Faced
Disco Crush High-Shine Glitter Eye & Face Sparkle
Current price $30.00; ;
LGBTQ Founded
(4)
NUDESTIX
Nudies Glow
Current price $37.00; ;
(59)
Londontown
Lakur Enhanced Color Nail Polish, 0.4 oz.
Current price $16.00; ;
(45)
Tarte
Maracuja Juicy Lip Balm
Current price $27.00; ;
Women Founded
(1,708)
Smashbox
NEW! Photo Finish Hydrating Primerizer+ Silicone-Free Primer, 1.35 oz.
Current price $39.00; ;
free gift with purchase
NYX Professional Makeup
Bare With Me Blur Tint Foundation
Current price $14.00; ;
(546)
Anastasia Beverly Hills
Iced Out Highlighter
Current price $34.00; ;
(809)
Koh Gen Do
Maifanshi Makeup Color Base, 0.88 oz.
Current price $99.00; ;
(38)
Urban Decay
All Nighter Glow Setting Spray - Travel Size
Current price $18.00; ;
Women Founded
(1,016)
Smashbox
Photo Finish Intensify 24 Hour Shadow Primer, 0.34 oz.
Current price $26.00; ;
free gift with purchase
(33)
Smashbox
NEW! Photo Finish Oil Control Mattifying Primer, 0.3 oz.
Current price $18.00; ;
free gift with purchase
(811)
Anastasia Beverly Hills
Dewy Set Setting Spray
Current price From $18.00 to $26.00; ;
(172)
Grande Cosmetics
GrandeREPAIR Leave-In Lash Conditioner
Current price $25.00; ;
Women Founded
(383)
HALEYS Beauty
Brilliant Kabuki Brush
Current price $24.00; ;
AAPI Owned
(13)
NYX Professional Makeup
Epic Wear Liner Stick Long-Lasting Eyeliner Pencil
Current price $9.00; ;
(1,520)
NYX Professional Makeup
Marshmellow Setting Spray, 2.03 oz.
Current price $10.00; ;
(619)
Smashbox
NEW! Photo Finish Anti-Redness Correct and Soothe Primer, 1.3 oz.
Current price $39.00; ;
free gift with purchase
(693)
Anastasia Beverly Hills
Mini Brow Freeze, 0.08 oz.
Current price $16.00; ;
(9)
butter LONDON
Hardwear Shine UV Topcoat, 0.4 oz.
Current price $18.00; ;
free gift with purchase
(9)
more colors available
Anastasia Beverly Hills
Five Steps to Perfect Brows
Current price From $22.00 to $26.00; ;
(14,627)
Anastasia Beverly Hills
A30 Pro Brush - Domed Kabuki Brush
Current price $26.00; ;
(142)
Too Faced
Lip Injection Power Plumping Multidimensional Lip Gloss
Current price $28.00; ;
LGBTQ Founded
(232)
Laura Geller Beauty
Retractable Airbrush Kabuki Brush
Current price $24.00; ;
Women Founded
(20)

1
2