Diverse Owned Brands

(59)

Asian American and Pacific Islander-Owned Businesses

Black-Owned Businesses

Latino and Hispanic-Owned Businesses

LGBTQ-Owned Businesses

Women-Owned Businesses

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IT Cosmetics
CC+ Cream Illumination with SPF 50+
Current price $47.00; ;
free gift with purchase
Women Founded
(3,240)
IT Cosmetics
Celebration Foundation Illumination
Current price $49.00; ;
free gift with purchase
Women Founded
(994)
Tarte
6-Pc. Kindness Café Collector's Set
Current price $59.00; ;
Women Founded
(216)
Black Friday Deal
Too Faced
Plump & Prime Face Plumping Primer Serum, 1-oz.
Current price $24.00; 50% off;
Previous price $48.00
LGBTQ Founded
(797)
Too Faced
2-Pc. Lashes Ever After Better Than Sex Mascara Set
Current price $39.00; ;
LGBTQ Founded
(622)
IT Cosmetics
CC+ Airbrush Perfecting Powder Foundation
Current price $42.00; ;
free gift with purchase
Women Founded
(776)
IT Cosmetics
Bye Bye Under Eye Anti-Aging Waterproof Concealer
Current price $30.00; ;
free gift with purchase
Women Founded
(3,646)
Carolina Herrera
Good Girl Mini Tinted Lip Balm Refill
Current price $27.00; ;
free gift with purchase
Hispanic Founded
(69)
Grande Cosmetics
2-Pc. Lash System Set
Current price $25.00; ;
Women Founded
(236)
Wander Beauty
NEW! 2-Pc. Under The Mistletoe Multi-Tasking Dual Lipstick and Liner Set
Current price $44.00; ;
Tarte
2-Pc. Platinum Status Lash & Liner Set, Exclusively at Macy's
Current price $28.00; ;
Women Founded
(4)
IT Cosmetics
Superhero Elastic Stretch Volumizing and Lengthening Mascara
Current price $28.00; ;
free gift with purchase
Women Founded
(2,465)
IT Cosmetics
Your Most Beautiful You Anti-Aging Makeup Palette
Current price $42.00; ;
free gift with purchase
Women Founded
(943)
Kaja
2-Pc. Juicy Crush Juicy Glass Lip Oil & Lip Balm Set
Current price $28.00; ;
(46)
Estée Lauder
Futurist Peptide-Power Hydrating Serum Primer with Hyaluronic Acid, 30 ml
Current price $56.00; ;
free gift with purchase
Spend $100, Get More!
(392)
Too Faced
Better Than Sex Volumizing Mascara, Chocolate Brown
Current price $29.00; ;
LGBTQ Founded
(9,609)
Too Faced
2-Pc. Storybook Lashes Travel-Size Mascara Set
Current price $29.00; ;
LGBTQ Founded
(133)
IT Cosmetics
Celebration Foundation
Current price $49.00; ;
free gift with purchase
Women Founded
(1,187)
Carolina Herrera
Good Girl Mini Tint Superstar Refill
Current price $27.00; ;
free gift with purchase
Hispanic Founded
(8)
Carolina Herrera
Good Girl Mini Tinted Lip Balm Trio Set, Exclusively at Macy’s
Current price $75.00; ;
Hispanic Founded
(8)
IT Cosmetics
Glow With Confidence Sun Cream Blush
Current price $34.00; ;
free gift with purchase
Women Founded
(1,432)
Laura Mercier
Tinted Moisturizer Cream Blush
Current price $32.00; ;
free gift with purchase
(452)
IT Cosmetics
Bye Bye Redness Neutralizing Color-Correcting Cream
Current price $38.00; ;
free gift with purchase
Women Founded
(2,136)
Wander Beauty
Lipsetter Dual Lipstick & Liner
Current price $32.00; ;
(2)
Too Faced
Better Than Sex Volumizing Waterproof Mascara
Current price From $16.00 to $29.00; ;
LGBTQ Founded
(1,379)
more colors available
Estée Lauder
Furturist Collection
Current price From $18.00 to $56.00; ;
free gift with purchase
Spend $100, Get More!
(10,943)
Grande Cosmetics
GrandeLASH-MD Lash Enhancing Serum - Travel Size
Current price $36.00; ;
Women Founded
(5,291)
IT Cosmetics
Bye Bye Pores Blush
Current price $29.00; ;
free gift with purchase
Women Founded
(443)
IT Cosmetics
Bye Bye Pores Pressed Translucent Setting Powder
Current price $32.00; ;
free gift with purchase
Women Founded
(1,522)
RMS Beauty
Straight Up Volumizing Peptide Mascara
Current price $29.00; ;
free gift with purchase
Women Founded
(986)
RMS Beauty
Liplights Cream Lip Gloss
Current price $29.00; ;
free gift with purchase
Women Founded
(1,402)
more colors available
Carolina Herrera
Good Girl Mini Lip Collection
Current price From $15.00 to $30.00; ;
free gift with purchase
Hispanic Founded
(214)
IT Cosmetics
Bye Bye Under Eye Concealer, Travel Size
Current price $14.00; ;
free gift with purchase
Women Founded
(3,680)
Anastasia Beverly Hills
NEW! Lash Sculpt Lengthening & Volumizing Deluxe-Size Mascara
Current price From $16.00 to $26.00; ;
(1,646)
Tarte
Travel-Size Timeless Smoothing Primer
Current price $22.00; ;
Women Founded
(515)
Too Faced
Better Than Sex Volumizing & Lengthening Mascara - Travel Size
Current price $16.00; ;
LGBTQ Founded
(478)
Grande Cosmetics
GrandeMASCARA Conditioning Peptide Mascara
Current price $25.00; ;
Women Founded
(806)
RMS Beauty
Radiance Lock Setting Mist
Current price $39.00; ;
free gift with purchase
Women Founded
(162)
bareMinerals
Strength & Length Serum Infused EyeBrow Gel
Current price $23.00; ;
Women Founded
(335)
RMS Beauty
Straight Up Volumizing Peptide Mascara, Travel Size
Current price $15.00; ;
free gift with purchase
Women Founded
(987)
IT Cosmetics
NEW! Do It All Serum Color Balm Sun Cream Bronzer
Current price $34.00; ;
free gift with purchase
Women Founded
(1,417)
Anastasia Beverly Hills
2-Pc. Sculpted Brow & Lash Set
Current price $31.00; ;
(718)
IT Cosmetics
Bye Bye Pores Poreless Finish Airbrush Loose Setting Powder
Current price $32.00; ;
free gift with purchase
Women Founded
(1,107)
Fashion Fair
Skin Priming Serum
Current price $39.00; ;
Black Owned
(189)
Tarte
Timeless Smoothing Primer
Current price $42.00; ;
Women Founded
(515)
IT Cosmetics
Superhero Liquid Eyeliner Pen
Current price $25.00; ;
free gift with purchase
Women Founded
(350)
Grande Cosmetics
GrandePRIMER Pre-Mascara Lengthener & Thickener
Current price $25.00; ;
Women Founded
(220)
Anastasia Beverly Hills
Brow Genius® Serum
Current price From $24.00 to $65.00; ;
(808)
Grande Cosmetics
GrandeLASH-MD Lash Enhancing Serum, 4 ml
Current price $125.00; ;
Women Founded
(75)
Grande Cosmetics
GrandeBROW-FILL Volumizing Brow Gel
Current price $20.00; ;
Women Founded
(310)
IT Cosmetics
Bye Bye Pores Pressed Translucent Setting Powder
Current price $32.00; ;
free gift with purchase
Women Founded
(1,436)
IT Cosmetics
Superhero Waterproof Mascara
Current price $28.00; ;
free gift with purchase
Women Founded
(1,564)
Grande Cosmetics
GrandeMASCARA Waterproof Conditioning Peptide Mascara
Current price $25.00; ;
Women Founded
(869)
Grande Cosmetics
GrandeDRAMA Intense Thickening Mascara
Current price $25.00; ;
Women Founded
(326)
Grande Cosmetics
NEW! Sensitive Peptide Lash Enhancing Serum, Full Size
Current price $48.00; ;
Women Founded
Lovinah Skincare
Eye of the Desert 4-1 Stem Cell Mascara, 10 mL
Current price $21.00; ;
(4)
AMAZINGCOSMETICS
Line Smoother Primer
Current price $39.00; ;
Women Owned
(1)
RMS Beauty
Radiance Lock Setting Mist - Travel Size
Current price $27.00; ;
free gift with purchase
Women Founded
(161)
RMS Beauty
Liplights Cream Lip Gloss
Current price $29.00; ;
free gift with purchase
Women Founded
(646)

Showing All 59 Items