Diverse Owned Brands

(124)

Asian American and Pacific Islander-Owned Businesses

Black-Owned Businesses

Latino and Hispanic-Owned Businesses

LGBTQ-Owned Businesses

Women-Owned Businesses

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IT Cosmetics
CC+ Cream with SPF 50+
$47.00
15% off use: FRIEND
With offer $39.95
Free gift with purchase
(13,340)
Sunday Riley
7-Pc. Wake Up With Me Complete Morning Routine Skincare Set
$95.00 ($185.00 Value)
15% off use: FRIEND
With offer $80.75
Free gift with purchase
(80)
IT Cosmetics
CC+ Cream Illumination with SPF 50+
$47.00
15% off use: FRIEND
With offer $39.95
Free gift with purchase
(3,036)
Grande Cosmetics
GrandeLASH-MD Lash Enhancing Serum, 4 ml
$125.00 ($130.00 Value)
15% off use: FRIEND
Women Founded
(64)
IT Cosmetics
Superhero Elastic Stretch Volumizing and Lengthening Mascara
$28.00
15% off use: FRIEND
With offer $23.80
Free gift with purchase
(2,360)
Cardon
Dark Circle Eye Rescue, 0.5 oz.
$29.00
15% off use: FRIEND
With offer $24.65
Free gift with purchase
(10)
Grande Cosmetics
GrandeMASCARA Conditioning Peptide Mascara
$25.00
15% off use: FRIEND
Women Founded
(801)
Sunday Riley
7-Pc. Go To Bed With Me Complete Evening Routine Skincare Set
$93.00 ($195.00 Value)
15% off use: FRIEND
With offer $79.05
Free gift with purchase
(131)
IT Cosmetics
CC+ Airbrush Perfecting Powder Foundation
$42.00
15% off use: FRIEND
With offer $35.70
Free gift with purchase
(691)
IT Cosmetics
Bye Bye Redness Neutralizing Color-Correcting Cream
$38.00
15% off use: FRIEND
With offer $32.30
Free gift with purchase
(2,065)
IT Cosmetics
Celebration Foundation
$49.00
15% off use: FRIEND
With offer $41.65
Free gift with purchase
(1,161)
Grande Cosmetics
GrandeHAIR Full Boost Hair Enhancing Serum, 1.35 oz.
$79.00
15% off use: FRIEND
Women Founded
(17)
Grande Cosmetics
2-Pc. Lash System Set
$25.00 ($36.00 Value)
15% off use: FRIEND
Women Founded
(217)
IT Cosmetics
Bye Bye Under Eye Anti-Aging Waterproof Concealer
$30.00
15% off use: FRIEND
With offer $25.50
Free gift with purchase
(3,486)
Grande Cosmetics
GrandeDRAMA Intense Thickening Mascara
$25.00
15% off use: FRIEND
Women Founded
(319)
Lovinah Skincare
Dragon's Blood Dark Spot Correcting Serum, 1.4 Oz
$125.00
15% off use: FRIEND
With offer $106.25
Estée Lauder
NEW! Resilience Multi-Effect Night Moisturizer Tri-Peptide Face & Neck Creme
$114.00 - $140.00
15% off use: FRIEND
With offer $96.90 - $119.00
Free gift with purchase
(706)
Koh Gen Do
Macro Vintage Eye Treatment, 0.71-oz.
$243.00
15% off use: FRIEND
With offer $206.55
(31)
IT Cosmetics
Celebration Foundation Illumination
$49.00
15% off use: FRIEND
With offer $41.65
Free gift with purchase
(924)
Estée Lauder
2-Pc. Perfectionist Pro Rapid Firm + Lift Serum with Hexapeptides Duo Set
$225.00 ($270.00 Value)
15% off use: FRIEND
With offer $191.25
Free gift with purchase
(619)
Hey Honey
Take Away The Drama Youth Boosting Honey and Copper Peel Off Mask, 60 ml
$49.00
15% off use: FRIEND
With offer $41.65
Women Owned
(71)
Grande Cosmetics
GrandeBROW-LAMINATE Brow Styling Gel
$22.00
15% off use: FRIEND
Women Founded
(45)
IT Cosmetics
Glow With Confidence Sun Cream Blush
$34.00
15% off use: FRIEND
With offer $28.90
Free gift with purchase
(1,324)
RMS Beauty
SuperNatural Radiance Serum SPF 30 Sunscreen
$49.00
15% off use: FRIEND
With offer $41.65
Free gift with purchase
(1,455)
Grande Cosmetics
GrandeHAIR Full Boost Shampoo, 8.12 oz.
$28.00
15% off use: FRIEND
Women Founded
(29)
Wander Beauty
Lipsetter Dual Lipstick & Liner
$32.00
15% off use: FRIEND
With offer $27.20
(69)
Grande Cosmetics
GrandeLASH-MD Lash Enhancing Serum - Travel Size
$36.00
15% off use: FRIEND
Women Founded
(5,273)
Grande Cosmetics
GrandePRIMER Pre-Mascara Lengthener & Thickener
$25.00
15% off use: FRIEND
Women Founded
(216)
Sunday Riley
Pink Drink Firming Resurfacing Essence
$48.00
15% off use: FRIEND
With offer $40.80
Free gift with purchase
(272)
Codeage
Marine Collagen Protein Powder Supplement Platinum - Biotin 10,000 mcg, Vitamin C, D3 & B6, Keratin, Hyaluronic Acid, Niacin, Wild Caught Hydrolyzed Fish Collagen Peptides - Non-GMO - 11.50 oz
$54.99
(35)
IT Cosmetics
Bye Bye Pores Poreless Finish Airbrush Loose Setting Powder
$32.00
Sale $27.20
15% off use: FRIEND
With offer $23.12
Free gift with purchase
(1,053)
Wander Beauty
Baggage Claim Rose Gold Eye Masks, 6-Pk.
$26.00
15% off use: FRIEND
With offer $22.10
(148)
Lovinah Skincare
Dragon's Blood and Mastic Water Cream, 1.7 Oz
$115.00
15% off use: FRIEND
With offer $97.75
Too Faced
Better Than Sex Volumizing Waterproof Mascara
$29.00
15% off use: FRIEND
With offer $24.65
LGBTQ Founded
(1,356)
Cardon
4-Pc. Bestsellers Skincare Set
$59.00 ($97.00 Value)
15% off use: FRIEND
With offer $50.15
Free gift with purchase
(1)
Sunday Riley
8-Pc. Mini Wake Up With Me Skincare Set
$59.00 ($99.00 Value)
15% off use: FRIEND
With offer $50.15
Free gift with purchase
(4)
Grande Cosmetics
GrandeMASCARA Waterproof Conditioning Peptide Mascara
$25.00
15% off use: FRIEND
Women Founded
(866)
IT Cosmetics
Bye Bye Under Eye Concealer, Travel Size
$14.00
15% off use: FRIEND
With offer $11.90
Free gift with purchase
(3,520)
IT Cosmetics
CC+ Cream with SPF 50+ Travel Size
$22.00
15% off use: FRIEND
With offer $18.70
Free gift with purchase
(12,664)
IT Cosmetics
Bye Bye Redness Serum
$36.00
15% off use: FRIEND
With offer $30.60
Free gift with purchase
(946)
IT Cosmetics
Bye Bye Pores Pressed Translucent Setting Powder
$32.00
Sale $27.20
15% off use: FRIEND
With offer $23.12
Free gift with purchase
(1,451)
Hey Honey
Stand Firm Argireline and Nemeko Mushroom Ageless Revitalizing Firming Cream, 30 ml
$59.00
15% off use: FRIEND
With offer $50.15
Women Owned
(11)
RMS Beauty
Straight Up Volumizing Peptide Mascara
$29.00
15% off use: FRIEND
With offer $24.65
Free gift with purchase
(795)
IT Cosmetics
Bye Bye Pores Blush
$29.00
Sale $24.65
15% off use: FRIEND
With offer $20.95
Free gift with purchase
(426)
IT Cosmetics
Confidence In An Eye Cream, Jumbo
$68.00
15% off use: FRIEND
With offer $57.80
Free gift with purchase
(1,579)
Estée Lauder
Revitalizing Supreme+ Night Power Bounce Cream Moisturizer with Peptides
$135.00
15% off use: FRIEND
With offer $114.75
Free gift with purchase
(365)
Estée Lauder
Resilience Multi-Effect Tri-Peptide Face & Neck Cream Moisturizer SPF 15 for Normal/Combination Skin 2.5 oz.
$140.00
15% off use: FRIEND
With offer $119.00
Free gift with purchase
(766)
Lovinah Skincare
Royal Jelly Luxe Sleep Mask, 1.7 Oz
$85.00
15% off use: FRIEND
With offer $72.25
Estée Lauder
Resilience Multi-Effect Night Tri-Peptide Face and Neck Moisturizer Cream, 2.5 oz.
$140.00
15% off use: FRIEND
With offer $119.00
Free gift with purchase
(706)
bareMinerals
Ageless Phyto-Retinol Face Cream, 1.7 oz.
$71.00
15% off use: FRIEND
With offer $60.35
Free gift with purchase
(962)
Too Faced
Better Than Sex Volumizing Waterproof Mascara
$16.00 - $29.00
15% off use: FRIEND
With offer $13.60 - $24.65
LGBTQ Founded
(1,356)
Borghese
Occhi Ristorativo Eye Cream, 0.5-oz.
$63.00
15% off use: FRIEND
With offer $53.55
Free gift with purchase
(60)
RMS Beauty
SuperSerum Hydrating Mist, 1 oz.
$45.00
15% off use: FRIEND
With offer $38.25
Free gift with purchase
(529)
Estée Lauder
Perfectionist Pro Rapid Firm + Lift Serum
$95.00 - $135.00
15% off use: FRIEND
With offer $80.75 - $114.75
Free gift with purchase
(724)
bareMinerals
Strength & Length Serum Infused EyeBrow Gel
$23.00
15% off use: FRIEND
With offer $19.55
Free gift with purchase
(325)
Laura Mercier
Tinted Moisturizer Cream Blush
$32.00
15% off use: FRIEND
With offer $27.20
Spend $75, Get More!
(433)
Carolina Herrera
Good Girl Mini Tinted Lip Balm Trio Set, Exclusively at Macy’s
$75.00
15% off use: FRIEND
With offer $63.75
Hispanic Founded
(2)
IT Cosmetics
Superhero Waterproof Mascara
$28.00
15% off use: FRIEND
With offer $23.80
Free gift with purchase
(1,537)
Codeage
NEW! Maison Rouge Brightening Face Cream by – Glutathione Cream, Collagen Peptides, Vitamin E, CoQ10 – Radiance & Antioxidant Complex – Refillable – Paraben- Free – All Skin Types – 1.7 fl oz
$69.99
(1)
bareMinerals
Ageless Phyto-Retinol Eye Cream, 0.5 oz.
$53.00
15% off use: FRIEND
With offer $45.05
Free gift with purchase
(959)