Superhero Waterproof Mascara

4.3 (1,576)
$28.00
Offers & perks
Women Founded
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Product details

Web ID: 15955532
Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides volume and elastic stretch with up to 24-hour wear and no flaking or smudging.

  • Product Features

    • WHAT IT IS:
    • A volumizing waterproof mascara for super volume, length and elastic stretch
    • WHAT IT DOES:
    • Life-proof formula resists smudging, perspiration, flaking and humidity; easy-removal technology dissolves in the presence of an oil-based cleanser
    • INGREDIENT HIGHLIGHTS:
    • Volume resin wax provides buildable volume without clumping, for maximum lash impact
    • Biotin is a vitamin that promotes healthier-looking hair and skin
    • Peptides help brittle lashes look soft
    • Provitamin B5 is known for its lash-conditioning benefits
    • Ophthalmologist tested and suitable for sensitive eyes
    • Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise
    • HOW TO USE:
    • Starting at the base of your eyelashes, wiggle and sweep up and through to the tips; you'll see dramatic eye makeup results in just one coat; apply additional coats if desired
    • Remove with an oil-based makeup remover or cleanser
    • Beauty Tip: Superhero Mascara is also available in a Super Black washable shade, for super volume during your less-active moments
    • USE WITH:
    • IT Cosmetics Bye Bye Makeup 3-In-1 Makeup Melting Cleansing Balm
    • IT Cosmetics Superhero No-Tug Shadow Stick
    • RESULTS:
    • 20x more volume & 41% more visible length vs. your natural lashes**
    • 92% say it's buildable*
    • 90% say it provides big volume*
    • 90% say it feels comfortable on lashes*
    • **Instrumental test on 30 women
    • *Results observed in a consumer panel survey on 140 participants

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.3/5

1,576 star ratings, 1,567 reviews

Write a Review
58.5% of reviews have 5 stars
922
22.8% of reviews have 4 stars
360
10.5% of reviews have 3 stars
166
3.9% of reviews have 2 stars
61
4.3% of reviews have 1 star
67

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

385 customer images

  • Best waterproof mascara.
  • Before
  • After
  • The mascara on my lashes
  • Packaging
  • Applicator
  • Lite weight! See the difference?
  • Boom fullness!
1,567 reviews
GMcG
5 days ago
from Butler, PA

Great Mascara

This mascara surpasses the many I have used over the years! (Being waterproof, I also use Bye Bye Makeup remover). One coat is enough to extend, thicken and give a great look. No need for eyeliner any more!

Customer review from itcosmetics.com

Amber
8 days ago

Clumping Lashes

Although this has great reviews, it does clump on your lashes, especially if you put more than one coat. I do like the lengthening piece, however, if I want thicker lashes, I add an additional coat and it clumped which I do not like. I use loreal million dollar lashes and will stick with that. This is not a good fit for me.

Gigi2026
12 days ago
from Oregon

Excellent

I love it because it leaves your eyelashes thick and really black.

Recommends this product

Customer review from itcosmetics.com

Happy2025
21 days ago
from Myrtle Beach, SC

Best Mascara

Best mascara and waterproof too!! Last all day and need makeup remover to remove

Recommends this product

Customer review from itcosmetics.com

Lisa
24 days ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Disappointed

Didn’t care for it at all. It clumps. If I could’ve returned it I absolutely would have.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Kimbry
1 month ago
from Gadsden Alabama
Incentivized review

My favorite mascara!

My lashes look so full and long! It is waterproof which I love. It stays on all day and does not smudge or flake. Highly recommend!!

Recommends this product

Customer review from itcosmetics.com

Joan200
1 month ago
from Alabama

Stays on

Best mascara it really stays on until removed with cleaner. My eyes water all day and it doesn't go anywhere

Recommends this product

Customer review from itcosmetics.com

DaniICURN
1 month ago
from Ft Lauderdale

Go ahead- cry, sweat- swim !!

Not only am I in HOT,RAINY,HUMID Florida, enjoying Hot Flashes; I have 2 contacts in Each eye ( b/l kerataconus), & have tried EVERY WP MASCARA out there!.. this is in my top 3! Gives volume, WP,no clumps...buy it!

Recommends this product

Customer review from itcosmetics.com