Superhero Waterproof Mascara

4.3 (1,573)
$28.00
Offers & perks
Women Founded
See offer details

Product details

Web ID: 15955532
Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides volume and elastic stretch with up to 24-hour wear and no flaking or smudging.

  • Product Features

    • WHAT IT IS:
    • A volumizing waterproof mascara for super volume, length and elastic stretch
    • WHAT IT DOES:
    • Life-proof formula resists smudging, perspiration, flaking and humidity; easy-removal technology dissolves in the presence of an oil-based cleanser
    • INGREDIENT HIGHLIGHTS:
    • Volume resin wax provides buildable volume without clumping, for maximum lash impact
    • Biotin is a vitamin that promotes healthier-looking hair and skin
    • Peptides help brittle lashes look soft
    • Provitamin B5 is known for its lash-conditioning benefits
    • Ophthalmologist tested and suitable for sensitive eyes
    • Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise
    • HOW TO USE:
    • Starting at the base of your eyelashes, wiggle and sweep up and through to the tips; you'll see dramatic eye makeup results in just one coat; apply additional coats if desired
    • Remove with an oil-based makeup remover or cleanser
    • Beauty Tip: Superhero Mascara is also available in a Super Black washable shade, for super volume during your less-active moments
    • USE WITH:
    • IT Cosmetics Bye Bye Makeup 3-In-1 Makeup Melting Cleansing Balm
    • IT Cosmetics Superhero No-Tug Shadow Stick
    • RESULTS:
    • 20x more volume & 41% more visible length vs. your natural lashes**
    • 92% say it's buildable*
    • 90% say it provides big volume*
    • 90% say it feels comfortable on lashes*
    • **Instrumental test on 30 women
    • *Results observed in a consumer panel survey on 140 participants

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.3/5

1,573 star ratings, 1,564 reviews

Write a Review
58.6% of reviews have 5 stars
921
22.8% of reviews have 4 stars
359
10.6% of reviews have 3 stars
166
3.9% of reviews have 2 stars
61
4.2% of reviews have 1 star
66

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

385 customer images

  • Best waterproof mascara.
  • Before
  • After
  • The mascara on my lashes
  • Packaging
  • Applicator
  • Lite weight! See the difference?
  • Boom fullness!
1,564 reviews
Happy2025
6 days ago
from Myrtle Beach, SC

Best Mascara

Best mascara and waterproof too!! Last all day and need makeup remover to remove

Recommends this product

Customer review from itcosmetics.com

Lisa
9 days ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Disappointed

Didn’t care for it at all. It clumps. If I could’ve returned it I absolutely would have.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Kimbry
22 days ago
from Gadsden Alabama
Incentivized review

My favorite mascara!

My lashes look so full and long! It is waterproof which I love. It stays on all day and does not smudge or flake. Highly recommend!!

Recommends this product

Customer review from itcosmetics.com

Joan200
27 days ago
from Alabama

Stays on

Best mascara it really stays on until removed with cleaner. My eyes water all day and it doesn't go anywhere

Recommends this product

Customer review from itcosmetics.com

DaniICURN
28 days ago
from Ft Lauderdale

Go ahead- cry, sweat- swim !!

Not only am I in HOT,RAINY,HUMID Florida, enjoying Hot Flashes; I have 2 contacts in Each eye ( b/l kerataconus), & have tried EVERY WP MASCARA out there!.. this is in my top 3! Gives volume, WP,no clumps...buy it!

Recommends this product

Customer review from itcosmetics.com

4jody4
1 month ago
from NY
Incentivized review

Mascara

Can’t live without their waterproof mascara! I love everything!

Recommends this product

Customer review from itcosmetics.com

Xrays4u
1 month ago
from Dallas
Incentivized review

The best

I seriously think this is the best mascara on the market. I have re-ordered it several times highly recommend all.

Customer review from itcosmetics.com

Jomelfi
2 months ago

Poor

I thought this would be like mascara. It is not. It doesn't lengthen , the brush is too thin, it was not a good choice.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS2 months ago

Hi there! We appreciate your review on our Superhero Volumizing Waterproof Mascara. We are so sorry to hear you found IT did not lengthen your lashes and the brush is to thin. We can certainly understand your disappointment. To achieve the best results we recommend starting at the base of your eyelashes, wiggle and sweep up and through to the tips. Apply additional coats if desired. We are happy to advise we will gladly accept the return of any product, that was purchased from our website itcosmetics.com, within 30 days of the order date. Please use this link https://tinyurl.com/y3unm86c and follow the steps to complete your return. We hope this information is helpful and we thank you for your comment!