Superhero Waterproof Mascara

4.3 (1,561)
$28.00

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Product details

Web ID: 15955532

Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides volume and elastic stretch with up to 24-hour wear and no flaking or smudging.

  • Product Features

    • WHAT IT IS:
    • A volumizing waterproof mascara for super volume, length and elastic stretch
    • WHAT IT DOES:
    • Life-proof formula resists smudging, perspiration, flaking and humidity; easy-removal technology dissolves in the presence of an oil-based cleanser
    • INGREDIENT HIGHLIGHTS:
    • Volume resin wax provides buildable volume without clumping, for maximum lash impact
    • Biotin is a vitamin that promotes healthier-looking hair and skin
    • Peptides help brittle lashes look soft
    • Provitamin B5 is known for its lash-conditioning benefits
    • Ophthalmologist tested and suitable for sensitive eyes
    • Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise
    • HOW TO USE:
    • Starting at the base of your eyelashes, wiggle and sweep up and through to the tips; you'll see dramatic eye makeup results in just one coat; apply additional coats if desired
    • Remove with an oil-based makeup remover or cleanser
    • Beauty Tip: Superhero Mascara is also available in a Super Black washable shade, for super volume during your less-active moments
    • USE WITH:
    • IT Cosmetics Bye Bye Makeup 3-In-1 Makeup Melting Cleansing Balm
    • IT Cosmetics Superhero No-Tug Shadow Stick
    • RESULTS:
    • 20x more volume & 41% more visible length vs. your natural lashes**
    • 92% say it's buildable*
    • 90% say it provides big volume*
    • 90% say it feels comfortable on lashes*
    • **Instrumental test on 30 women
    • *Results observed in a consumer panel survey on 140 participants
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.3/5

1,561 star ratings, 1,554 reviews

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1,554 reviews
5 days ago
from New York, NY

Great product, love it

Love this maskara. Best one I ever had. Have this as a gift they addicted

Recommends this product

Customer review from itcosmetics.com

1 month ago
from edison, nj

Not Bad

This mascara is good when you start with a fresh order but after a while it does get globs in it. That's how I tell when I'm running low. Would be nice if we could use it until it's all gone.

Recommends this product

Customer review from itcosmetics.com

1 month ago

Not the same as old formula

I hate they changed the formula on the waterproof version. Not worth the money they charge. I guess Loreal has to find a way to make a profit since paying the founder 1.2 billion for her brand. I am on to find another replacement.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS1 month ago

Hi there! Thanks for your feedback on our Superhero Volumizing Waterproof Mascara. We're sorry you're not enjoying IT, and your comments have been shared with our team. Minor formula changes can occur for various reasons, but performance remains key - the most accurate ingredient list is always on the packaging. We invite you to explore our other mascara options to find your perfect match at IT!

1 month ago
from NC
Incentivized review

Great product

Great coverage, goes on easy and last all day and waterproof

Recommends this product

Customer review from itcosmetics.com

2 months ago
from Texas

I found the mascara heavy and very hard to remove. I decided to use it only for special and late at night occasions and use a lighter one for everyday use.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS2 months ago

Hi there! We understand how a heavy mascara and difficult removal can be frustrating. Thank you for sharing your experience using the Superhero Volumizing Waterproof Mascara for special occasions. When you’re ready to take it off, your waterproof mascara easily removes with Bye Bye Makeup Cleansing Balm https://tinyurl.com/y27tu68s or any other oil-based makeup remover without pulling or tugging. We appreciate your honest feedback and hope you continue enjoying your makeup routine.

2 months ago
from Dallas

Doesn’t work

This mascara does not work. After a day out by the pool, I had my mascara completely smudged underneath my eyes.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS2 months ago

Hi there! We’re really sorry to hear about your experience with our Superhero Volumizing Waterproof Mascara. We understand how disappointing it can be when a waterproof mascara doesn’t hold up, especially after a day by the pool. Your feedback is important to us, and we appreciate you bringing this to our attention. If you’re not satisfied with the product, please feel free to consult our return policy https://tinyurl.com/y2bo3erv for options. We truly appreciate your feedback and hope to provide a better experience in the future.

2 months ago
from CA

Truly waterproof, smudge-proof; Stays on!

I've been looking for a mascara that is for sensitive eyes, won't irritate nor cause eyes to tear; and is smudge- and water-proof. Tested many brand names (e.g. Clarins, Clinique, Dior, TomFord, Chanel, Armani, etc.) Tried a sample of the Superhero (regular non waterproof). Decided to test the Waterproof version of Superhero mascara. This waterproof version does NOT smudge nor run down face when exposed to water! It also does not irritate my eyes, even when I'm outside in the midst of allergens. The mascara wand does apply to lashes well; it adds curve and volume. Finally found a mascara that works for sensitive eyes!

Recommends this product

Customer review from itcosmetics.com

2 months ago

Decent but not great

It’s decent but I don’t care for the flakiness & clumping. The lash blowout formula seems to be the better one.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS2 months ago

Hello! Thanks for sharing your thoughts on our Superhero Volumizing Waterproof Mascara. We're sorry to hear about the flaking and clumping you experienced—we value your comments and have passed them along to our team. Keep exploring IT and discover the perfect products for you!