Conscious ingredients
Products must be free of certain chemicals, like parabens, sulfates, phthalates,silicones, mineral oils, and petroleum. Additional restrictions apply to ingredients like microbeads, palm oil, and zinc oxide.
Cruelty-free
Products must not have been tested on animals in any form or at any stage of development, production or supply chain.
Vegan
Ingredients may not be derived from animals or any animal by-products.
Packaged with care
Packaging must meet at least one of the following criteria: reusable or refillable, made of 50%+ recycled content (20% for glass) or FSC-certified materials or be bio-based.
Brands we love
SDD=BOPS=Body CareFragranceHair CareMakeupSkin CareBeauty & Fragrance SetsHair Perfume & Body MistHair StylingHair Treatments & OilsShampoo & ConditionerCOOLADrybarFOREOIGK HairOlaplexRahua0.0|19.9920.0|40.040.0|60.060.0|80.080.0|100.0100.0|-1Conscious IngredientsCruelty FreePackaged with CareVeganTravelAHA/Glycolic AcidAHA/Lactic AcidAntioxidantsBHA/Salicylic AcidBiotinCeramideClayCoconut OilCollagenCruelty FreeHyaluronic AcidMineralOrganicPeptidesSPFVitamin CVitamin EChemical SunscreenConscious BeautyFragrance FreeGluten FreeMindfully MadeMineral Oil FreeParaben FreePetroleum FreePhthalate FreeReef-SafeSilicone FreeSulfate FreeWaterproof5 stars4 stars & up3 stars & upYesColor ProtectionCurl EnhancingDamage RepairDry ScalpFrizz ControlHeat ProtectantHydratingOil ControlShineStraighteningThinningVolumeCoilyCurlyFineStraightThickWavy