24/7 Glaze-On Liquid Eyeshadow

4.4 (878)
$26.00

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Product details

Web ID: 21264388

Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.

  • Product Features

    • WHAT IT IS:
    • Glaze and glow with this liquid eyeshadow
    • WHAT IT DOES:
    • Buildable shades include two duochrome and four shimmer shades for versatility; includes a built-in brush for easy application
    • HOW TO USE:
    • Shake to activate for up to 15 hours of crease-resistant wear
    • Apply one swipe for a sheer wash of color, or build to a full-on shimmer
    • RESULTS:
    • 96% agree product provides glazed finish*
    • 95% agree product applies in seconds and glides on smoothly*
    • 97% agree colors flatter skin tone, based on shade Sugar Twist*
    • *Based on a 1-week consumer study with 127 women
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Alaska, U.S. Virgin Islands, Federated States of Micronesia, Puerto Rico, Northern Mariana, Hawaii, Armed Forces Pacific, Marshall Islands, American Samoa, Armed Forces Americas, Palau, Armed Forces Europe, Guam
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

878 star ratings, 872 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

872 reviews
8 days ago
Incentivized review

No

This stuff was super sticky and didn't stay on at all. The pigment was gorgeous, but the product just wasn't working. It also didn't blend very well. It also did have a strong glue scent. The packaging is pretty cute though.

Customer review from influenster.com

26 days ago

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

.

Garbage

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Response from UD Makeup Freak

UD Makeup Freak22 days ago

Hi there! Thank you for sharing your feedback on our 24/7 Glaze-On Liquid Eyeshadow. We're sorry to hear you're not loving this product. We value your comments and have passed them along to our team – we're always looking for ways to improve. We invite you to keep exploring and unleash all the beauty Urban Decay has to offer! UrbanDecay

1 month ago
from Las Vegas

Uncomfortable on my eyelids

I have been wearing Urban Decay eyeshadows exclusively for years. I purchased this in the Space Cowboy Intense shade a month ago. After trying to wear it three times, I had to get rid of it. It feels horrible on my eyelids. When it it wet, it is fine. Once it dries, the shadow shrinks/tightens up and pulls on my eyelids. It’s a horrible feeling. I could not stand it and had to go wash it off. Too bad, because the color and coverage was beautiful. I do see other posts where the brush is too short to reach all the product inside the tube. Unfortunately, I’ll never get that far to find out.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center1 month ago

Hello there Desert runner! We are very sorry to hear about your experience with our 24/7 Glaze-On Liquid Eyeshadow. We would like to speak to you directly about this. Please give us a call at 888-448-9617 M-F 9am-5:30pm EST for assistance and provide the reference #42442761. We look forward to speaking with you!

1 month ago
Incentivized review

High pigmentation

Not my favorite color on me, but the pigmentation does really stand out really well and blends great. As always, urban decay didn’t miss on the packaging of the product either.

  • Photo from movcc9e_5567

Customer review from influenster.com

2 months ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Love Them!

Well..I bought them all! I started out with my favorite shades Space Cowboy and Sunset, I wasn’t entirely sure what to expect from these products and how they’d perform. After a bit of trial and error I figured out the best way to make these work and give huge shine. REMEMBER to use your primer on the eyes, this helps A LOT! Next you apply the shadow, try to get outline you want first then fill in the rest of the lid with product, let it dry down for 30 secs to a minute depending how thick your first layer is and then smudge it with a brush or your finger. Reapply product if you feel the shine isn’t enough and repeat process. For me doing these exact steps sets the shadows perfectly and they last 8hrs w/o creasing - ps. I found that gel liner (I use INGLOT) grips onto these shadows better than liquid eyeliner. Overall I am loving these shadows and I recommend them, Hope my review helps!

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

2 months ago
Incentivized review

decent product

This is a nice product. The color is really nice and it’s long wearing. However, the packaging could use work. The applicator wand is very short and does not reach the bottom of the product.

  • Photo from kimm469_1514

Customer review from influenster.com

Response from urbandecay.com

Consumer Care Center8 days ago

Hello kimm469_1514! We are so delighted to hear that you are enjoying our 24/7 Glaze-On Liquid Eyeshadow and appreciate its beautiful color and impressive long-wearing qualities! We strive to create products that deliver vibrant payoff and lasting power, so your feedback truly brightens our day. We also sincerely thank you for bringing your concerns about the applicator wand to our attention. Your observation that it doesn't quite reach the bottom of the product is invaluable, and we understand how frustrating it can be when you can't access every last bit of your favorite product. We are constantly evaluating and refining our packaging to ensure the best possible user experience, and your detailed feedback helps us immensely in these efforts. Thank you for being such a thoughtful and engaged part of our community.

3 months ago

not easy to use on clients

Beautiful look. My only gripe is with the packaging when it comes to pro kit use. I had to shake mine like crazy until it got enough product on the brush to then be able to get anything on a pallet to use on a client. Once on the pallet it was clumpy and took some work getting on the eye. Personal use might be much easier I hope. It looks pretty but the one I got definitely created some unwanted texture on the lids that idk if came from using it from pallet to eye vs applicator to eye.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center8 days ago

Hello bearallly! We truly appreciate your detailed insights on our 24/7 Glaze-On Liquid Eyeshadow, especially from a professional kit perspective. We're glad you find the look beautiful, but we understand your frustrations with the packaging and application when working on clients. For professional use, directly applying a small amount to the lid and blending quickly, rather than transferring to a palette, can help maintain its smooth texture and prevent clumpiness or unwanted texture. This method often ensures the best performance and finish. Your feedback regarding packaging and application for professional artists is incredibly valuable as we continuously refine our products. Thank you for sharing your honest experience.

3 months ago
from DESTIN FL

SOOO MANY COMPLIMENTS

I bought all of these and get compliments every time I wear it!!

Customer review from urbandecay.com