Current selected color: Eye Opening Mascara
Eye Opening Mascara
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In stock: Usually ships within 2 business days.

WHAT IS IT: High-drama volume and high-impact curl in the blink of an eye. The jumbo brush fans and pushes lashes up and out, while the rich, carbon-black formula intensely thickens, curls and lifts lashes all day for the ultimate eye opening effect. WHY IT'S DIFFERENT: Designed exclusively for this mascara, the jumbo brush head grabs and visibly pushes each and every lash upwards. The unique formula creates a long-lasting curl that holds for 8 hours. HOW TO USE: Brush from base to tips of lashes, layering until the desired look is achieved. Washes off easily with warm water.

Web ID: 2544984

Customer reviews

293 Reviews
5 Stars
129
4 Stars
41
3 Stars
36
2 Stars
24
1 Star
63
User Images
    Nina414
    Feb 21, 2024
    GET THIS MASCARA

    [This review was collected as part of a promotion.] Love this mascara! Makes your lashes look longer than ever and gives them the perfect lift!

    Customer review from bloomingdales.com
    Ib
    Feb 12, 2024
    from USA, Los Angeles, CA
    Eye Opening Mascara

    This is a terrible product. Clumpy, thick and drips. About an hour after application I had dark black circles under my eyes from the mascara. Save your money,

    Customer review from bobbibrowncosmetics.com
    Response from bobbibrowncosmetics.com
    Feb 15, 2024

    jen
    Feb 09, 2024
    from United States
    Not my favorite

    This was my first experience with Eye Opening Mascara. I've been using it for a couple of weeks, and I'm ready to toss the whole tube and use something else. It clumps when I'm trying to apply it, so keep a tissue handy to clean up the excess. I have messy streaks of mascara on the inside of my makeup bag. Throughout the day, it's flaking and irritating my eyes. Not worth the trouble.

    Customer review from bobbibrowncosmetics.com
    Response from bobbibrowncosmetics.com
    Feb 15, 2024

    Jule_D
    Jan 07, 2024
    Use this only for years

    [This review was collected as part of a promotion.] My favorite

    Customer review from bloomingdales.com
    Cyndi
    Nov 30, 2023
    from Washington
    Great long lasting mascara

    I love this mascara- it doesn’t flake or smear. It’s one of the few mascaras that doesn’t bother my contacts.

    Reeni
    Oct 06, 2023
    Mascara

    [This review was collected as part of a promotion.] Great product.

    Customer review from bloomingdales.com
    Karla
    Sep 11, 2023
    from Oklahoma
    Lumps and crumbles with the first application!

    Super disappointed in this product; I have had very good results with Bobbi Brown that I decided to try this - I wish I hadn't wasted my money. With the first application, I got lumps on my lashes and had to apply several times. In comparison with other new mascaras, it's generally the first applications that go super smooth and look great. I didn't have time to remove all makeup and restart, so I decided to just wear this. I got a tremendous shock when I came back home after about 5 hours, and I had mascara crumbles all over my lower eyelids! I wish I had gone with my regular mascara of choice. Very poor quality.

    Customer review from bobbibrowncosmetics.com
    Response from bobbibrowncosmetics.com
    Sep 18, 2023

    MissB
    Aug 01, 2023
    from Colorado
    Flakes

    Every time I have used this mascara it flakes off my lashes and onto my skin below.

    Customer review from bobbibrowncosmetics.com
    Response from bobbibrowncosmetics.com
    Aug 04, 2023