• Bobbi Brown - Eye Opening Mascara
  • Bobbi Brown - Eye Opening Mascara
  • Bobbi Brown - Eye Opening Mascara
Bobbi Brown - Eye Opening Mascara
Bobbi Brown - Eye Opening Mascara
Bobbi Brown - Eye Opening Mascara
Current selected color: Eye Opening Mascara
In stock: Usually ships within 2 business days.
Product Details

WHAT IS IT: High-drama volume and high-impact curl in the blink of an eye. The jumbo brush fans and pushes lashes up and out, while the rich, carbon-black formula intensely thickens, curls and lifts lashes all day for the ultimate eye opening effect. WHY IT'S DIFFERENT: Designed exclusively for this mascara, the jumbo brush head grabs and visibly pushes each and every lash upwards. The unique formula creates a long-lasting curl that holds for 8 hours. HOW TO USE: Brush from base to tips of lashes, layering until the desired look is achieved. Washes off easily with warm water.

Web ID: 2544984

Customer Reviews

278 Reviews
5 Stars
122
4 Stars
41
3 Stars
34
2 Stars
24
1 Star
57
User Images
    Jess55
    Aug 12, 2022
    Incentivized Review
    Best mascara

    [This review was collected as part of a promotion.] I recently switched over to this mascara and i love it! It makes my lashes look extra thick and long.

    Customer review from bloomingdales.com
    Jackie7
    Jul 07, 2022
    from CT
    Not worth the price. Clumpy.

    It's very clumpy. It does come off easily at night which I do appreciate.

    Customer review from bluemercury.com
    Chick1
    Jun 01, 2022
    from California
    Flakes

    Flakes in my eyes and clumpy. Horrible with contacts. First the lip gloss and now mascara. Replacing Bobbi with other brands. Gone downhill

    Customer review from bobbibrowncosmetics.com
    Jeri G.
    May 20, 2022
    Incentivized Review
    Like it

    [This review was collected as part of a promotion.] The mascara I wanted was no longer available ☹️(Why do they do that?) so I got this one. So far, so good. Good lash coverage and extension.

    Customer review from bloomingdales.com
    Susan
    Apr 07, 2022
    The Worst BB Mascara

    The worst Bobbi Brown mascara I have tried. I only buy BB mascara so I have used many different kinds. The Eye Opening Mascara has a brush that is way too big and awkward. Also the mascara flakes on the brush. A terrible waste of money.

    krice
    Apr 01, 2022
    from Kentucky
    BRING BACK EVERYTHING!

    I have tried every single mascara BB has today and not a single one is as good as Everything was. this one is probably the worst. The brush is so big and no matter how careful I am, I get mascara everywhere and it is clumpy and flaky. Does not last all day. SOOOOOOO disappointed! I came to BB over 20 years ago because of the quality and the fact that the products were not discontinued or changed out every year- looks like BB is going that way now. Would not reccommend this.

    Customer review from bobbibrowncosmetics.com
    Anita
    Feb 04, 2022

    Love it! Gives my little lashes big volume!

    Jackie
    Sep 26, 2021
    My preferred mascaea.

    This mascara helps my lashes look fuller and longer, does not flake and is easily removed with warm water or a makeup remover.