In 2017, Dior revolutionized mascara with Diorshow Pump 'N' Volume, a spectacular formula for extreme lash volume. This year, Dior is taking it a step further and releasing the squeezable effect in four vibrant shades for those who aren't afraid to play with colors and effects. The Diorshow Pump 'N' Volume ultra-volumizing formula achieves a unique, soft sensation thanks to a high concentration of waxes and elastic powders, the source of the seemingly expanded lash volume. Formula stays creamy with ultra-volumizing effect. To play with color to the tips of your lashes, Dior offers a limited edition of four new neon shades: Purple Pump 160, Blue Pump 260, Coral Pump 640 and Pink Pump 840. "There are endless possible combinations. You can apply black as a base and then add a touch of color to the tips of the lashes, or apply black on the upper lashes and pink, for example, on the lower lashes." - Peter Philips, Creative and Image Director for Dior Makeup.
- Available in four vibrant, ultra-pigmented shades to create colorful combinations and instant oversize volume
- +100% more volume*
- How to use:
- Give the flexible tube 2-3 squeezes to soften the formula to an ideal fluid texture and to generously load the brush with product
- Apply in a zigzag to coat lashes from root to tip and achieve extreme volume instantly
- *Based on instrumental testing of 16 subjects, comparing each woman's usual application versus bare lashes
- Web ID: 6375889