This lipstick goes on easily and lasts a good part of the day

Love pillow lips, although this color consistency is different from my last one.

[This review was collected as part of a promotion.] Great lip color, coverage is wonderful. Although the pink color is too pink for me the other two colors are great.

I've used It Cosmetics ever since Jamie got her start on QVC (however many years ago that was.)? The pillow lipstick 💄 (cream) is NOT the same formula. It no longer has that rich creamy texture, infact the cream goes on just like the matte option. I even wondered if a mistake had been made and checked the label. PLEASE It Cosmetics, BRING BACK what we all fell in love with.

[This review was collected as part of a promotion.] Love this lipstick. I put it on at 7 am and when I come home from work at 5 pm it is still there. I never need to touch it up during the day even after I eat or drink

I have finally found a lipstick that isn’t drying and lasts all day! I’m sold on this and am purchasing more so I don’t run out. Some said it was drying. I moisturized my lips first, then wiped most of the lip gloss or moisturizer off, leaving a just a little on my lips before I applied the lipstick. I had no dryness at all. Lasted from morning to night,

I bought Vision, a lovely peach color. It’s the perfect peach for me and it’s been difficult to find the right peach, not orangey. The color stays and lasts and feels nice going on the lips.

Pillow lips is alright but somewhat dry. It’s like like lipstick Itcosmetics had before which was luxurious and very soft for lips. The hydration had decreased in This product.