Superhero No-Tug Gel Liner

3.1 (1,527)
$24.00

Product details

Web ID: 10578875

This eyeliner pencil gives you super smooth glide, super pigment power and super all-day wear without tugging on your delicate eyelids! Its blendable formula allows you to effortlessly create limitless eye looks and pairs perfectly with your favorite makeup pencil sharpener.

  • Product Features

    • Product Size: 0.04-oz.
    • WHAT IT DOES:
    • Super blendable gel eyeliner pencil delivers smooth-glide application of rich, saturated color without tugging on your delicate eyelids
    • Available in eight high-impact shades for your most eye-opening results
    • IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas
    • HOW TO USE:
    • Apply along lash line
    • Pair with Superhero Elastic Stretch Volumizing Mascara and your favorite makeup pencil sharpener
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Armed Forces Americas, Guam, Armed Forces Pacific, Hawaii, Federated States of Micronesia, Marshall Islands, Armed Forces Europe, Northern Mariana, District of Columbia, U.S. Virgin Islands, American Samoa, Puerto Rico, Alaska, Palau
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

3.1/5

1,527 star ratings, 1,512 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

30 days ago
from St. Louis

hate it

Of all of the items I have purchased, i’ve never hated any….until now. These are horrible. They don’t “sharpen”. I am left with a dull, fat tip that is useless for lining eyes. If this were an eye shadow, that would be one thing. But it’s not. Maybe there’s a secret to good sharpening? I don’t know.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS28 days ago

Hi there! We’re so sorry to hear about the trouble you’ve had! We completely understand how frustrating it can be when a product doesn’t perform as expected. Despite the plastic-coated appearance of the eyeliner, it is designed to be sharpened with any standard cosmetics sharpener. For best results, we recommend turning the cosmetic sharpener itself, not the pencil, gently 3 to 4 times, taking care not to apply too much pressure. After sharpening, be sure to clean any remaining shavings from the blade edge to maintain performance. For the most precise and effortless sharpening experience, we suggest using our Superhero Sidekick Pencil Sharpener, which is specially designed for products like this. We truly appreciate your feedback and hope this helps improve your experience.

1 month ago
from New York

The old version was better

Why did you change this? The old formula was better and you didn’t need a separate sharpener you could twist it to reveal more of the liner. Changing this to having to need a separate sharpener was a terrible idea. Ever since they sold the company the products are just worse.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS1 month ago

Thank you so much for taking the time to share your thoughts about the Superhero No-Tug Sharpenable Gel Eyeliner. We completely understand how attached you might be to the original experience, and we want to reassure you that the formula itself has not been changed. Sometimes, it can be easy to mix it up with our Superhero No-Tug Retractable Eyeliner, which is a different product with a different texture and application. We hope this helps clarify things! We truly appreciate your loyalty and feedback—it means a lot to us.

2 months ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Terrible product

The eyeliner does not glide on smooth, it’s clumpy. I bought 3 and returned 2 due to I used one and didn’t want to return used item. Terrible product would not recommend or buy again.

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

2 months ago

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Love my new IT Cosmetics No-Tug Gel Liner

Very good product - easy to apply and color stays intact.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

3 months ago
from Atlanta, GA
Incentivized review

Superhero no tug eye liners

I just love how it glides smoothly, 16-hr stay on, love color choices

Recommends this product

Customer review from itcosmetics.com

4 months ago
from Atlanta
Incentivized review

Easy application and beautiful colors

I love this eyeliner. The No-Tug aspect is perfect for me. Easy to use and love the colors.

Recommends this product

Customer review from itcosmetics.com

4 months ago
from Tacoma, Wa

Love the Color, Sharpens like Doodoo

This is great eyeliner, the color is great, it goes on smooth. BUT... the sharpening aspect of it.. absolutely terrible. Sometimes I buy one and it works great. Most times, it doesn't sharpen worth a you know what and like the one I have right now, half of it went to waste because the bottom piece fell off and got stuck in the cap and it's no longer usable. So frustrating.

Customer review from itcosmetics.com

Response from itcosmetics.com

Consumer Care Center4 months ago

Hello Jessb253! We appreciate your feedback on the IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner. We're glad to hear you love the color payoff and smooth application. We understand your frustration with the sharpening mechanism. We apologize that you've experienced inconsistency in its performance and that your current eyeliner became unusable due to the bottom piece breaking off. We know how frustrating it is to lose product, and we value your feedback on this issue. We’ll be sure to share your comments with our product development team as we are always working to improve our products. Thank you for your review.

4 months ago
from Ohio

great eyeliner

Goes on smooth. Stays all day and is smudge proof!

Recommends this product

Customer review from itcosmetics.com