I had never heard of this brand until I read an article by Suze Orman called 'What Suze Orman Can%u2019t Live Without'. It%u2019s a 10 Miracle Shampoo Plus Keratin, 10 Fl Oz was on her list. With her recommendation, I decided to give this shampoo a try. t's a 10 Miracle Shampoo Plus Keratin offers sulfate free, sodium chloride free, paraben free, keratin protein infused, prevents breakage, preserves hair color, restores elasticity, protects from sun damage, locks out humidity & protects from thermal styling. Those are all things I am looking for in a shampoo. Ordering through Macy*s, I found the price to be better than some other online retailers. I usually don't use shampoo that is not sold at a hair salon, but am glad I tried this brand which is keeping my hair smooth and free from the frizzless.