Kenra Professional Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance, vibrancy and longevity of hair color for up to 50 shampoos. Enriched with high-performance Fade-Fighting Technology, this shampoo locks color pigments inside the hair's cuticle to provide maximum color retention. Ideal for all hair types and colors.

• This is a Unisex product
• Recharges brilliance, vibrancy and longevity of hair color up to 50 shampoos
• Enriched with Fade-Fighting Technology
• Locks color pigments inside the hair's cuticle for maximum color retention
• Ideal for all hair types and colors
• Formulated without sulfates, parabens and sodium chloride
• HOW TO USE:
• Massage and lather into damp hair
• Rinse thoroughly