Facial Fuel Energizing Face Wash, 33.8 oz.
Product details
Web ID: 13510637Ratings & Reviews
123 customer images
Disappointing Change to a Long-Time Favorite
I’ve been using Kiehl’s Facial Fuel Energizing Face Wash for over 8 years, and it has always been my go-to cleanser. Until recently, I would have recommended it without hesitation. About two weeks ago, I purchased the same product in the 1-liter bottle, which is what I always buy. However, this time something feels very different. With my previous 1-liter bottle, one pump was more than enough to thoroughly cleanse my face. With this new bottle, I need four pumps just to get a similar effect — and even then, it still doesn’t feel like my skin is as clean. The new formula itself seems less effective. It no longer gives that deep-clean, refreshing feel that Facial Fuel was known for. My face doesn’t feel properly cleansed afterward, and the overall experience is noticeably inferior to what I’ve used for years. If this is a new or reformulated version, it’s a major downgrade. Needing four times the amount of product not only affects performance, but also value — the bottle will obviously run out much faster. I’m extremely disappointed, especially as a long-time loyal customer. Something has clearly changed, and unfortunately, not for the better.
Customer review from kiehls.com
Something has changed
I loved this product in the past but something has changed as this no longer foams up. I bought multiple sizes thinking it was a one off situation but consistently they are bad.
Customer review from kiehls.com
This review is from Kiehl's Since 1851 Facial Fuel Invigorating Face Wash, 16.9 oz.From Christmas Gift to Gigantic bottle - ❤️❤️❤️
I received this product as part of a gift set for Christmas ‘24. I loved it so much I’ve used it all year and now have this gigantic bottle to use in ‘26!
Recommends this product
Customer review from kiehls.com
This review is from Kiehl's Since 1851 Facial Fuel Energizing Face Wash, 8.4 oz.Kiehls makes the best stuff!!!
My step son LOVES Kiehls (as do I). He rarely spends the money to buy it for himself so I gift him with his fave products now and then
Recommends this product
Customer review from bloomingdales.com
New Formula is HORRIBLE
This is not the Energizing Face Wash, it is the Invigorating Face Wash. New Formula, not as good. I have been a Kiehls customer for over 40 years, and this is the first formula change I have seen. The product is a poor imitation of the older product. DO NOT BUY.
Customer review from kiehls.com
This review is from Kiehl's Since 1851 Facial Fuel Energizing Face Wash, 2.5 oz.Great but seems more watery
I've been getting the bigger bottle and using just one pump for years. It has also lasted me for a long time. This time, the consistency seems more watery than before. Same scent and same effectiveness though.
Recommends this product
Customer review from kiehls.com
This review is from Kiehl's Since 1851 Facial Fuel Energizing Face Wash, 2.5 oz.New formula is low quality
I’ve been a loyal user of this product for many years, but sometime this year, Kiehls seems to have changed the formula. It is very diluted, you have to use twice the amount, and even then it’s difficult to get any lather. It’s not just one bad bottle either as it’s been an issue with multiple bottles. After using this for many years, I plan to look for alternatives elsewhere.
Customer review from kiehls.com
This review is from Kiehl's Since 1851 Facial Fuel Energizing Face Wash, 2.5 oz.Ruined
Like others, I had been using this for years and years - never even thought about changing to something else. Then Kiehl's change the formulation. This "new" version is awful. I saw a note below from customer care on how they maintained the efficacy, quality, yada, yada. No, no they did not. It takes at least 50% more product to get the same lather and coverage before the change. There was a massive formula change, so much so that it's disingenuous for Kiehl's to keep the name even remotely the same (even more so when you consider they kept the name exactly the same for a bit). This is a different, inferior, product than what they had before. Count me as another lost customer.
Customer review from kiehls.com
Response from kiehls.com
Thank you for sharing your feedback. We understand how disappointing it can be when a product you’ve relied on for years no longer performs the same, especially after a formula change. We’re truly sorry to hear that the updated version didn’t meet your expectations, particularly in terms of lather and coverage. Your comments are valuable and will be shared with our team, and we appreciate the time you took to let us know.