Barnes & NobleMade by James: The Honest Guide to Creativity and Logo Design by James Martin

Design better logos and become a more successful, confident graphic designer with Made by James as your guide. Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind- to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent. Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process. In addition to the important howsof logo design techniques, ideas, and examples of creating logos and building brands you will benefit from learning aspects of the business rarely discussed- how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout.