Ultimate Shadow & Liner Primer

4.2 (356)
$9.35 (15% off) with code: FRIEND$11.00

Product details

Web ID: 12258074
Turn up the intensity with the NYX Professional Makeup Ultimate Shadow & Liner Primer! This eye primer is infused with vitamin E and is available in four skin-adapting shades (light, light-medium, medium-deep and deep) for all skin tones. Wear under eyeshadow and eyeliner for more vibrant, saturated color and no-smudge, no-crease, longwearing eye looks. It increases vibrancy and extends the wear of shadow and eyeliner. This formula is super-creamy with a soft blurring effect, so you can wear it on its own for a lightweight, flawless natural look. This product has a unique doe foot applicator that is shaped to hug your eyelids for easy, gentle and smooth application.

  • Product Features

    • WHAT IT DOES:
    • Eye primer infused with vitamin E
    • Increases vibrancy of shades and extends wear
    • Super-creamy formula with a soft blurring effect
    • Can be worn alone or under shadow and eyeliner
    • Doe foot applicator hugs eyelids for easy and smooth application
    • HOW TO USE:
    • Apply all over eyelid with doe foot applicator, before applying your eyeshadow and/or eyeliner
    • Wear alone for a natural, blurred look
    • This product supports a world with less waste by coming in both an original (refillable) and refill format

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Hawaii, Guam, Armed Forces Americas, Armed Forces Pacific, Armed Forces Europe, District of Columbia, Federated States of Micronesia, U.S. Virgin Islands, Puerto Rico, Alaska, Northern Mariana, American Samoa, Marshall Islands, Palau
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.2/5

356 star ratings, 347 reviews

Write a Review
51.7% of reviews have 5 stars
184
27.0% of reviews have 4 stars
96
12.9% of reviews have 3 stars
46
3.4% of reviews have 2 stars
12
5.1% of reviews have 1 star
18

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

238 customer images

347 reviews
Petite dame
20 days ago
from Jersey City, NJ
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Love my little Nyx tube

This primer is great! It keeps my eye make up in place for 10 hours! Glides on smoothly and doesn’t dry up. The tube is perfect for travel too. Great value!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

ShariL
1 month ago
from Melbourne, FL

Disapointed

Disappointed. It came on kind of clear, like nothing was on my lids. More like a lotion. I was looking for something with more pigment and thickness. May be my misunderstanding of the product but that is what I wanted it for.

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NYX Professional Makeup29 days ago

Hey! Thanks for sharing your feedback on our Ultimate Shadow & Liner Primer. We're sorry to hear it wasn't the pigment you were looking for, and we've let our team know. If you're seeking something with more intense pigment or a thicker consistency, we suggest checking out our concealer or eyeshadow options. We hope you keep exploring NYX to find the perfect product to slay those eye looks!\n

BrooklynNY
1 month ago
from Salisbury NC

Awesome

This product is awesome. I love love it.. I want more..

Customer review from NYX Professional Makeup

nosleepmommy16
3 months ago

Gommy-like

Very tacky, like glue. When dries, gets clumpy and can rub off in chunks all day.

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NyxCosmetics Consumer Care3 months ago

Hi nosleepmommy16. Thank you for reaching out to NYX regarding the Ultimate Shadow & Liner Primer. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 844-335-3510, M-F, 9am-5:30pm, ET and provide us with your case #42322378. Please have the product with you when you call. Looking forward to hearing from you!

SusF
4 months ago
from Nashua, New Hampshire

Best eye primer!

This is the best eye primer for me! It dries slightly tacky, giving shadow and liner something to cling to. On a hot, humid summer afternoon and evening in Boston, my eye makeup was still completely intact!

Recommends this product

Customer review from NYX Professional Makeup

ASCH
4 months ago

Love this

This goes on so smooth and I definitely notice a difference in how long my eye makeup lasts before starting to fade. I don’t know how I ever went without before!

Recommends this product

Customer review from NYX Professional Makeup

Fashionista
4 months ago
from California
Verified PurchaserYes

Disliked Poor Product

Very thin, almost watery

Kest
5 months ago

Hoped for 1/2 as good as Proof It was. It's not.

So frustrated that Proof It is gone...I keep hoping Nyx will come out with something close to as good but this is a fail for me. I might as well be using my regular face primer with the added disadvantage that I'm in between shades on this so it's noticeable if I don't cover every bit of it.

Customer review from NYX Professional Makeup