Ultimate Sun Protection Lotion Broad Spectrum SPF 50+, 3.3-oz.

4.1 (35)
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Product details

Web ID: 5600663

A lightweight SPF 50+ sunscreen in a clear formula that becomes more effective when exposed to water. Powerful, highly effective broad spectrum SPF 50+ sun protection in a comfortable lotion formula that turns invisible on any skin tone. It features WetForce technology, which provides the skin a protective veil that becomes stronger as it comes into contact with water or perspiration. This sunscreen is ideal for outdoor activities and sports, it provides high sun protection, yet is comfortable and gentle on the skin. For use on face and body.

  • Product Features

    • Dermatologist tested
    • Noncomedogenic
    • Protects the skin against UV rays
    • Water resistant (80 minutes)
    • How to use:
    • Apply liberally to face and neck; Reducing the quantity of application will lower the level of sunscreen protection significantly
    • To activate WetForce Technology, expose the applied area to water or perspiration for 30 minutes

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to Hawaii
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.1/5

35 star ratings & reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Heavy/light of this item as Neutral.

On average, customers rate the Best for day/best for night of this item as Best for day.

6 years ago

The best sunscreen for your beautiful face!

I use Shiseido sunscreen everyday on my face. It's made a difference in keeping my face from increased blemishes and wrinkling. Love it!

6 years ago

On average, customers rate the Heavy/light of this item as Light.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Best for day/best for night of this item as Best for day.

Good but don't like the smell

Everything is good but don't like the smell. I prefer no fragrance

On average, customers rate the Heavy/light of this item as Light.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Best for day/best for night of this item as Best for day.

6 years ago

Comes Out Watery

Is it supposed to be watery? when I squeeze it on to my fingers it comes out like water is that normal? first time buying this brand so I'm not sure.

6 years ago

perfect for travel/on the go

brought this on a recent trip to Barcelona, where I definilty needed sun protection. I liked that the consistency was easy to blend, and didn't have that typically sunscreen smell. Even caught my friend sneaking in my bag to use a few times!

Recommends this product

Customer review from bloomingdales.com

6 years ago

New formula, no longer any different than others

The formula for this has changed, and now the active ingredients are the same as most sunscreens (octinoxate, avobenzone, octocrylene, oxybenzone). It used to contain zinc oxide and titanium dioxide, which are the best sunscreen ingredients (take a look at the BASF Sunscreen Simulator and put in different ingredients). The real deal is now the Shisheido Ultimate Sun Protection Lotion WetForce for Sensitive Skin and Children. They rebranded it. Make sure you don't buy the wrong one!

6 years ago

The BEST Sunscreen

I absolutely LOVE this sunscreen. I have been using it for many years. I use it when I go surfing. I feel that it gives great water resistant sun protection while I’m in the ocean. It really stays on my skin and it feels very moisturizing. I told a fellow surfer about this sunscreen and he actually went and bought it!

6 years ago

Amazing product!

Read reviews before ordering this sunscreen as I was skeptical. But after using this product, I have no doubts, it works amazingly. Reviews were very helpful in my buying this product and the product does it job well. It easily blends in the skin and it’s not greasy or sticky like other sunscreen products. I got promotional 15% off on the product. So, definitely worth the money!

6 years ago

Best Sunscreen ever

I have tried so many sunscreen and everything gave me watery eyes and runny nose. This one is good.