XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV

Shipped and sold by World Wide Stereo
4.6 (246)
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$4,568.00 (26% off)$6,198.00
381/mo.* suggested payments for 12-months totaling $4,568.00 with Macy's Card. *
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Product details

Web ID: 16882486

Vibrant contrast. Vivid colors. See a vivid crisp picture while you watch and game all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep detailed blacks and increased peak

  • Product Features

    • Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world
    • Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling
    • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro
    • Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant
    • This product has a manufacturer 1 year limited parts warranty
    • Imported
    • Request warranty information
  • Product Dimensions

    • 86.62L x 3.375W x 49.5H
    • 200.50
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Ratings & Reviews

4.6/5

246 star ratings & reviews

Write a Review
191
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15
7
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20 days ago

Sony 55“ replacement

Simple, easy . Glad I purchased a Sony 111111222222222222222222.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support18 days ago

Hi Don1209! It brings us great satisfaction to hear that you are pleased with your purchase of the XR-55X90L! This model features stunning 4K HDR picture quality, providing vibrant colors and incredible detail that truly enhance your viewing experience. Thank you for choosing Sony! Best regards, Estefany

25 days ago

Beautiful TV, somewhat easy to use and set up

Beautiful TV and it's big enough to watch from the other side of the room. Wonderful picture

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support24 days ago

Thank you so much for sharing your feedback! We're thrilled to hear that you're enjoying your XR65X90CL and that the picture quality and large screen size are making a difference in your viewing experience. With the immersive 4K picture powered by Sony's advanced processing technology, we designed this TV to deliver vibrant, true-to-life images—no matter where you're sitting in the room. We appreciate you choosing Sony and hope you continue to enjoy your beautiful TV! Thanks for choosing Sony! Best regards, Gus, Sony North America Customer Support

1 month ago

App problems

Brand new tv and hulu app runs sometimes and other times it won’t load.

Customer review from sony.com

Response from sony.com

Sony North America Costumer Support1 month ago

Hello Scots, Thanks for reaching out and sharing your experience with your new 75" BRAVIA X90L. We're genuinely sorry to hear you're running into intermittent trouble with the Hulu app not loading. To help get you back to enjoying your content without interruption, we suggest trying a simply restart by unplugging your TV for 2 minutes—sometimes, a quick refresh is all it needs. Please make sure your TV's software is up to date to avoid software app-related glitches. You might also find helpful guidance in our public support article, 'YouTube, Netflix, or another streaming app installed on my TV doesn't work.' [https://www.sony.com/electronics/support/articles/00108468]. If these steps don't resolve the issue, please don't hesitate to contact our dedicated support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv We hope this issue gets resolves promptly. Thanks for choosing Sony! Sincerely, Jenn.

2 months ago

LESS THAN HAPPY WITH THE SET UP PROCESS`

I am extremely satisfied with the Sony Product line and have been a Sony customer for many years. I am very disappointed with the confusing very poor instructions for the "Setup Guide" that was provided. I worked in the mechanical design field for over 40 years and have been very proficient in reading and understanding instructions for assembly. This Setup Guide should be totally unacceptable to the Sony brand that I always knew. I even had trouble registering my TV on your website. Every step of my install has been a disappointment to say the least, I sorry to say, But the picture quality on my new TV is second to none.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 months ago

Hi nlwoody, Thank you so much for your many years as a loyal Sony customer, and for sharing your detailed feedback about your recent experience with the XR-65X90CL. We’re truly glad to know that the picture quality of your new TV met your expectations, but we are equally sorry to hear that the Setup Guide and online registration process did not. We sincerely apologize for any frustration caused by unclear instructions or by difficulties with registering your product online. Your feedback is important to us, especially as someone experienced with technical documentation, and it highlights areas where we must do better to deliver the quality experience Sony stands for. We continuously review customer comments like yours and work closely with our technical and support teams to improve our guides and the online registration flow. If you still need assistance with setup or registration, please know our Support Team is available and can walk you through any steps needed. We can also document your specific feedback to our product and documentation teams for further review and improvement, so experiences like yours can be prevented in the future. Thank you again for your valuable insight and for giving us the opportunity to improve. We hope you continue to enjoy the outstanding picture quality of your new TV, and please let us know if there’s anything we can do to further assist you. Best regards, Gus, Sony North America Customer Support

2 months ago

XR 55X90L

I had to replace a 7 year old sony tv (short life span for any TV I have owned) the is virtually the same TV size shape but pic is not quite as good and WHY di you have to put these stupid legs on this TV the legs are so far apart compared to the other tv (XBR55X900E) it is replacing the legs would not fit on the tv stand I bought specifically for the first sony tv too wide apart!!! aarg why would you make a change like that no manual to explain the inputs but plenty of safety instructions remember don't eat yellow snow

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 months ago

Hello Paul the duck, Thank you for considering Sony products. We apologize for the issues with your XR-55X90L TV, especially regarding picture quality and the new leg design not fitting your stand. Your feedback is valuable, and we will pass it along to our team as we work to enhance our products. To enhance your picture quality, we recommend exploring the various display settings on your TV, including options for color, brightness, and screen size. For detailed instructions on how to adjust these settings, please visit: https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html. We also acknowledge the absence of clear input information in the manual and apologize for any inconvenience this may have caused. To help you further, we would like to provide you with links to the online manuals that contain detailed information about your TV: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-55x90l/manuals. If you require any assistance with these steps or have further questions, please don't hesitate to contact Sony Support for tailored help: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv. Best regards, -Fred

2 months ago

Amazing Tv

Awesome tv that works really well with ps5 and gaming.

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support2 months ago

Hello Mike304, Thank you for choosing Sony! We're thrilled to hear you're enjoying your XR-55X90L and that it's working so well with your PS5 for gaming! The XR-55X90L is indeed a fantastic option for gaming, particularly when used in conjunction with the PS5. With support for essential gaming features such as Variable Refresh Rate (VRR) and 4K120Hz via HDMI 2.1, it ensures a smooth and responsive gaming experience. It brings us immense joy to know that you are having such a wonderful experience. Best regards, -Fred

3 months ago

Awesome tv

Just set tv up about an hour ago. So far everything has been perfect! Packaging, design, build quality, and initial picture quality

Recommends this product

Customer review from sony.com

Response from sony.com

Sony North America Customer Support3 months ago

Hi Biglen, thanks for sharing your experience! We're immensely pleased to hear the Sony - XR65X90L has been the perfect choice for you. With its stunning picture quality, rich colors, detailed contrast, and support for Dolby Vision and Dolby Atmos, this TV truly delivers an immersive cinematic experience! Thank you for choosing Sony. Regards, -Dominick

3 months ago

Not impressed

I’m finding it very difficult to get a balanced picture on this tv

Customer review from sony.com

Response from sony.com

Sony support team3 months ago

Hi, Thank you for your feedback. We’re sorry to hear that you are facing difficulties adjusting the picture settings of your XR-55X90L. To adjust the picture settings, please follow the steps at this link: https://cutt.ly/UrcGaOgj If you’re experiencing an issue with the picture quality, please follow the steps here: https://cutt.ly/lrcA1Ofv In case the issue remains, please follow the steps below: 1. Disconnect all the external devices from the TV. 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Update your software following the steps at this link: https://cutt.ly/rrcA8IOu 4. Perform factory data reset following the steps at this link: https://cutt.ly/MrcA4fXQ And you can also use the following link to help you with the initial setup afterwards. https://cutt.ly/SrcuhqKd If you need any further assistance, do not hesitate to contact us using the details provided in the following link: link: //cutt.ly/heoRCkdW Nadine @Sony Support UK