[This review was collected as part of a promotion.] I have found myself frustrated many times when shopping for bedding because it always seemed that the elegant, lovely patterns were always made of the most uncomfortable materials. I have sacrificed beauty for comfort on many occasions. That said, when I unzipped the packaging for this 3 piece set, I was very pleasantly surprised. True to the name, the material is actually extremely soft - right out of the bag! Apparently, double-brushing the fabric makes a major difference. It is buttery soft and a thicker material, the perfect combination for supreme comfort. I loved the large gray & white checked pattern upon first sight. It is sophisticated yet neutral, so it is really versatile in matching different types of decor. The shams and quilt really revamped the look of my bedroom. I couldn’t be more impressed!