Original Eyeshadow Primer Potion - Travel Size

4.7 (12,146)
$15.30 (15% off) with code: VIP$18.00

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Women Founded
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Product details

Web ID: 2127517

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Hawaii, Puerto Rico, Armed Forces Europe, Northern Mariana, Guam, Palau, Marshall Islands, American Samoa, Federated States of Micronesia, U.S. Virgin Islands, Armed Forces Pacific, Alaska, Armed Forces Americas
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

12,146 star ratings, 12,111 reviews

Write a Review
82.4% of reviews have 5 stars
10005
12.5% of reviews have 4 stars
1522
3.3% of reviews have 3 stars
399
0.9% of reviews have 2 stars
105
0.9% of reviews have 1 star
115

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

12,111 reviews
23 days ago

Bring back the old squeeze packaging

Go back to just the tube you squeeze out. These wands are horrible!!!

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center22 days ago

Hi there! Thank you for sharing your thoughts on our Eyeshadow Primer Potion. We definitely hear your concerns about the packaging and have shared them directly with our team. Your feedback is truly important to us, helping us refine and level up our products. Keep exploring UD!

Urban Decay Original Eyeshadow Primer Potion This review is from Urban Decay Original Eyeshadow Primer Potion
1 month ago

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

IT WORKS!

Wow. It works. I put it on a 6 am long day of travel, visiting, travelling back and my eye shadow was where i put it at 8 pm when I got back. Thrilled.

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Urban Decay Original Eyeshadow Primer Potion This review is from Urban Decay Original Eyeshadow Primer Potion
1 month ago
from CIncinnati, Ohio

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Magical potion for hooded eyes with oily lids!!!

I love this eyeshadow primer! It's a lifesaver for my hooded eyes with extremely oily lids. This primer is magical; it keeps my eyeshadow in place all day. I do find a little eyeshadow wear near the inner corner, but overall, it's great.

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

Urban Decay Original Eyeshadow Primer Potion This review is from Urban Decay Original Eyeshadow Primer Potion
4 months ago
from St. George, UT

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Extend your make up!

Eye shadow primer does just what it says. Prime your eyes for the best application of shadow that stays all day.

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

Urban Decay Original Eyeshadow Primer Potion This review is from Urban Decay Original Eyeshadow Primer Potion
4 months ago

Disappointed

Not what it used to be……

Response from UD Makeup Freak

UD Makeup Freak4 months ago

Hello! We're so sorry to hear our Original Eyeshadow Primer Potion hasn't lived up to your expectations. Your feedback is incredibly valuable to us, and we've already passed it along to our team. We're always working to perfect our products. Thank you for taking the time to share your thoughts, and please, keep exploring the world of Urban Decay! UrbanDecay

6 months ago

Used to be perfection

When this product did not come with an applicator, it was perfect!! Now it dries out, doesn’t go on smooth, leaves weird texture. Also it’s hard to get the product out of the tube. Please take it back to the original way 🙏

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center16 days ago

Hello! Thank you for sharing your honest feedback about our Eyeshadow Primer Potion. We’re sorry to hear that the current packaging and formula haven’t been working as well for you—we understand how disappointing that can be, especially when you’ve loved the original version. Please know your comments about the texture, application, and packaging have been passed along to our Product Development Team for review, as feedback like yours helps us improve. We truly appreciate your loyalty and passion for Urban Decay!

Urban Decay Original Eyeshadow Primer Potion This review is from Urban Decay Original Eyeshadow Primer Potion
7 months ago
from Atlanta

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Great eye primer

Works perfectly as a base for my eye shadow.

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

7 months ago

Reaction

The formulation is not the same anymore and I have had severe allergic reactions ending up in seeking medical need.

  • Photo from Mdtra
  • Photo from Mdtra

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center7 months ago

Hello! We're sorry to hear about your experience with our Travel-Size Eyeshadow Primer Potion Anti-Aging. We'd like to speak with you directly. Please call us at 800-784-8722 and provide the reference number 40208059. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!