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Maidenform Bras

Discover the versatility of Maidenform bras. These bras offer soft fabrics and firm control. Customizable elements ensure all-day comfort, while a wide range of cup sizes provide a flawless fit. Bras from Maidenform suit every woman and every occasion—with endless possibilities to choose from!

A sporty lifestyle deserves a sporty bra. Maidenform now offers active and t-shirt bra options. Lightweight designs layer effortlessly under tanks and tops. Breathable fibers are comfortable, while dual closures and sturdy straps provide support (even during running, power walking and more). Use active and t-shirt bras for every game.

Total coverage is easy to get with Maidenform. You’ll find full-busted and full-coverage options for every size. These bras feature higher rises in the front and back. Underwire accents, easy hook closures and adjustable straps create a secure fit. Full-busted and full-coverage bras offer everyday convenience.

Every woman needs variety, and bras from Maidenform provide it. Demi options offer lower cups and seamless shapes, making them perfect for V-necklines. Push-up bras—with help from underwire and convertible straps—embrace an hourglass silhouette beneath any cocktail dress or evening gown. Front closure bras have striking designs with simple hooks, allowing them to slip on effortlessly.

Comfort is essential. Maidenform understands this by providing soft cup options for every woman. Plush fabrics offer easy support, while wireless constructions are lightweight. Streamlined closures and breathable panels complete the experience, making soft cup bars your go-to for any day.

Maidenform bras offer more than support, transitioning easily from work to play. Active, full-coverage, demi, push-up and other bras are now available in a variety of sizes. Layer these beneath t-shirts, blouses and dresses for a chic silhouette and undeniable comfort. Find a variety of Maidenform options at Macy's today!

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How to Pick up Your Order Curbside:
  • Available at limited stores. Click on the store location link to see which stores are Curbside Pickup eligible.
  • Once an order is made through Curbside Pickup, look for an email with specific instructions and pickup location for your store.
  • Orders that are placed before noon will be available for same day pickup. Orders made after 12pm will be available for pick up the next business day.