Conscious ingredients
Products must be of from certain chemicals, like parabens, sulfates, phthalates,silicones, mineral oils, and petroleum. Additional restrictions apply to ingredients like microbeads, palm oil, and zinc oxide.
Cruelty-free
Products must not have been tested on animals in any form or at any stage of development, production or supply chain.
Vegan
Ingredients may not be derived from animals or any animal by-products.
Packaged with care
Packaging must meet at least one of the following criteria: reusable or refillable, made of 50%+recycled content (20% for glass) or FSC-certified materials or be bio-based.
Brands we love
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SDD=BOPS=MakeupSkin CareCleansers & TonersEye MakeupFace MakeupFacial MasksLip MakeupMoisturizersSerum & TreatmentsAVYAbeautyblenderBright GirlCaudalieClarinsCOOLAFOREOFREKopari BeautyKORRESLanolipsLovinah SkincareOriginsRMS BeautySunday RileyTONYMOLY10.0|20.020.0|30.030.0|40.040.0|50.050.0|-1TravelConscious IngredientsCruelty FreePackaged with CareVeganAntioxidantsBabassuBeeswaxCoconut OilHyaluronic AcidMineralOrganicPeptidesRoseSPFVitamin CVitamin EConscious BeautyMineral SunscreenNaturalFragrance FreeGluten FreeHypo-allergenicMineral Oil FreeParaben FreePetroleum FreePhthalate FreeSilicone FreeSulfate FreeDry SkinFirm & LiftHydrationPoresSensitive SkinGift with PurchaseBronzerColor CorrectorConcealerFace PaletteFace PrimerFoundationHighlighterLip Balms & TreatmentsLip GlossLip LinerLip OilLip PlumpersLipstickBlackBlueBrownGrayIvory/CreamMultiOrangePinkPurpleRedTan/BeigeWhiteYellow5 stars4 stars & up3 stars & up