I've tried other eye creams, expensive serums and retinol (granted I only tried one brand of retinol so far).. But, THIS eye cream has been the best. It has been my go-to for almost 5 yrs now?? When I started getting a smile line, I applied it there too, and it always felt so hydrated after and you could barely see it. When I stopped using this product, all my lines became very apparent, and I was sad to have switched to a different brand. I LOVE the smell of it too, like a refreshing hint of floral. Texture is amazing. I will never use another eye cream. Also as I mentioned, I was using a retinol and a "needleless serum" to bounce back elasticity on my wrinkles, nope, barely any result. As soon as I started using this eye cream on my wrinkles again, boom.. Like magic. Also agree it helps lighten dark circles as it restores the hydration.