K75XR90 BRAVIA 9 75" 4K Mini-LED Smart TV (2024)
Product details
Web ID: 18844262Brilliant screen, great sound
I upgraded from a Bravia AF8 OLED (2017) because I found the screen rather dim while watching Sky Sports in 10 bit UHD HDR. There are no such problems with the Bravia 9. The picture is bright and sharp-so I'm really pleased.The sound is great too.
Recommends this product
Customer review from sony.com
Best purchase I ever made
Awesome viewing experience.. quality is soft sound is very clear.enjoying every moment.
Recommends this product
Customer review from sony.com
Excellent TV but doesn't connect to Sky Go App
Excellent TV, picture and sound. But there is a lack of Apps to be "picky" and a very real problem is that it doesn't connect to Sky Go App or to my MacBook Pro, which is thoroughly inconvenient. Sony technical people say they have no fix for this, which is very disappointing.
Customer review from sony.com
Response from sony.com
Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the picture and sound quality of your K-65XR90. Yet, we're sorry to learn that you're experiencing difficulties connecting it to the Sky Go App. You can download any compatible app from the Play Store on your TV, following the steps here: https://cutt.ly/ArU02Wmm Additionally, if you're facing difficulties connecting your MacBook to your TV via HDMI cable, make sure to try the steps here and test again: https://cutt.ly/frIkZoNG Alternatively, you can connect the TV to your MacBook via Apple Airplay by following the steps at this link: https://cutt.ly/orIkXL9v In case the issue persists, try the steps below: 1. Disconnect all externals (e.g. sky box, Ariel cable, HDMI cables or USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Make sure the software is updated to the latest version, using this link: https://cutt.ly/ZrIkB6TD 6. Perform a factory data reset, following the steps here: https://cutt.ly/irIk03na Furthermore, since you already contacted Sony Technical Support before, please reach out to us with your case reference number using the details in the following link in order to check the matter further for you: https://cutt.ly/heoRCkdW Nadine @Sony Support UK
SONY BRAVIA 9 IS THE BEST TV SONY HAS EVER MADE
This is hands down the best TV Sony has ever produced. The picture quality is outstanding and so filmic. You can also make the picture look however you want whether you’re an accuracy person or someone who prefers pop and enhancement. I know people say OLED is the best but I beg to differ. The 85” Bravia 9 model specifically is in a league of its own and has to be seen in person, preferably in your or someone’s home and not a retail store, to understand just how great this TV is. I’m coming from an 83” A80L and tried the LG G5. I returned the G5 because I missed that SONY processing and I went with the 85” Bravia 9. Best TV buying decision I’ve ever made hands down.
Recommends this product
Customer review from sony.com
Response from sony.com
Hi TV Enthusiast, we sincerely thank you for sharing your experience with your new Sony TV! We are thrilled to hear your appreciation for its outstanding picture quality and versatility in settings. It’s wonderful to know that our advanced processing has made such a positive impact on your viewing experience compared to other brands. We’re delighted that you chose Sony for your home entertainment needs and that you feel your decision was the best one you've made. The Bravia 9 model truly stands out with its impressive features, including our cutting-edge HDR technology, which delivers stunning contrast and vibrant colors, making every scene come to life. Thanks for choosing Sony! We look forward to serving you in the future! Best regards, Stephanie
Your Website
You need to update your website. It is NOT AT ALL USER FRIENDLY. It took a longtime to register my product I bought Sony Bravia 9 65" TV. I typed the date I bought it 5/6/2025 and delivered by Costco on 5/9/2025. It shows different dates. Also you need to direct how to insert your serial number. My serial # K-65XR90C. Registration doesn't take.
Recommends this product
Customer review from sony.com
Response from sony.com
Hi Bipin 1, thank you for reaching out to us. We sincerely apologize for the frustration and inconvenience you experienced while trying to register your new Sony Bravia 9. We're very sorry for the issues you encountered with the dates showing incorrectly and the difficulty in inputting your serial number. Your feedback regarding the user-friendliness of our website is incredibly valuable. Regarding your serial number, please use the 7-digit number without letters that can be found on a white sticker on the back of your TV. This sticker is often located in the right bottom corner or the center of the back panel. For detailed information, please visit the following link: https://www.sony.com/electronics/support/articles/00121074?utm_source=glean Thank you for considering Sony products and for bringing these issues to our attention. Best regards, Stephanie
Smashing TV
Always had Sony TV. The 45 inch that this replaced is over 25 years old and is still working. However, the Bravia 9 is so advanced and the colour is so vibrant and natural, it makes watching TV a joy. Still learning how to make the best of it. The Sony Sound Bar is great. It is on par to the BOSE sound bar it replaced.
Recommends this product
Customer review from sony.com
Amazing tv
I just initialized a 65” and am already amazed at the picture quality and the brightness. Home run purchase for me. Only tough part was attaching the stand legs. Plus the tv is heavy…
Recommends this product
Customer review from sony.com
Response from sony.com
Hi CA dude, We really value the time you took to express your thoughts about our TV! It is truly wonderful to know you're already amazed by the picture quality and brightness of your new 65" K-65XR90! We're thrilled to hear it's a home run purchase for you. We appreciate you mentioning the stand legs being a bit tricky and the weight of the TV – that's good feedback for us. Thanks for choosing Sony and enjoy your incredible new Bravia! Best regards, Stephanie
Very Good But Not Great
It's been about a month now of using the Sony Bravia 9, 65inch. My two movie recommendations to showcase what the TV can do are 'Ben-Hur' 1959 & 'Tron Legacy'. 4K HDR 10 bit versions. Super, super picture quality, especially in HDR content consumption. Get it out of your head that this is an 'OLED Killer', different technologies for different purposes. I am a big fan of HDR pop and that matters to me more than the 'deep inky blacks' of OLED. The Bravia 9 is not a slouch in that department at all, the contrast is fantastic, the purists might see some slight grey letter box bars from time to time. The TV has many picture settings to help you fine tune the image which is great. The out of the box calibration is very good to my eye but its advanced features allows for professional calibration if you wish. The four stars comes from the EIZO Monitor Test. The Uniformity of the panel could be better, especially for the price. There is Dirty Screen Effect on the pictures attached, I haven't noticed it distracting me during viewing, however I'm concerned about the future. Very similar picture with black uniformity with noticeable hotspots which can be reduced by lowering 'Auto local dimming' & 'Peak luminance'. I didn't buy a product like this to keep it tame. I use the TV plugged to my computer's RX 7900XTX GPU through HDMI. Beware of minor Windows HDR artifacts. I experienced visual artifacts whilst streaming HDR content on Mozilla Firefox. I'm using Windows 11 64bit and I did update the TV firmware manually to software version: 112.631.085.1EUA. The TV though 'Smart' allows you to set it up as a basic TV without connection to the web. It comes with a basic remote and a smart remote, the UK version that is. More than two HDMI 2.1 ports should be standard, for the price. Visit Rtings.com for a more thorough review.
Customer review from sony.com
Response from sony.com
Hi, Thank you for your feedback. We are happy to hear that you are enjoying your K-65XR90, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! Yet, we're sorry to learn that you're facing screen issues with your TV; this is not the norm, as we always strive to deliver the best quality possible. Please make sure to follow the steps here and test again: https://cutt.ly/FrjbHebL If the issue remains, try the steps below: 1. Disconnect all externals (e.g., Sky box, Ariel cable, HDMI cables or USB, etc.). 2. Unplug the TV from the mains and leave it for 1 minute, and then plug it back. 3. In case the issue persists, perform a factory data reset: https://cutt.ly/Jrjb4E3R Moreover, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW Menna @Sony Support UK