The Denim guide

Meet the rises

Frequently asked questions

What is denim made of?

Denim is a durable cotton twill fabric, typically made of 100% cotton or a cotton blend with elastane or polyester for added stretch and comfort.

Do jeans shrink in the dryer?

Yes, jeans can shrink in the dryer, especially if they’re made of 100% cotton. To prevent shrinkage, wash your jeans in cold water and air dry or tumble dry on low heat.

How do you wash jeans to prevent fading and shrinkage?

To keep your jeans looking their best, turn them inside out and wash them in cold water on a gentle cycle. Avoid harsh detergents and high heat. Hang them to dry to minimize shrinkage and fading.

How often should you wash your jeans?

Unless they’re visibly dirty or stretched out, jeans don’t need to be washed after every wear. Washing them every 5-10 wears helps maintain their shape, color, and fit.

Are jeans supposed to stretch?

Yes, most modern jeans are designed to stretch slightly with wear, especially if they contain elastane or spandex. This improves comfort and allows for better fit and flexibility.