Vitamin E Makeup

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Consider this your introduction to

Italian beauty

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Makeup that works

like skin care

Beauty built on skin-loving formulas—
because
your makeup should do more.

Skin care-infused makeup

The art of the

blurred lip

Discover the secret to diffused edges, plush
texture, and
that just-bitten finish with favorites
from MAC & more.

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Recreate the most flattering time of day with bronzer, sunset hues & dramatic lashes.

Beauty trend alert:

Golden Hour Glow

Recreate the most flattering time of day with
bronzer,
sunset hues & dramatic lashes.

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Celebrate Earth Day with Conscious Beauty

Small steps, big change: shop Conscious Beauty

Where beauty meets responsibility: Discover mindfully created products that are great for your skin.

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Featured categories

What's trending now

NEW! Prada Touch Blush
Discover the cream-to-provide formula available in eight stackable shades.
Shop Prada
Glow-Boosting Essentials
Create the just-back-from-vacation glow in just one sweep.
Sunkissed Spring
Hyaluronic Acid-Infused Formulas
Discover ultra-hydrating formulas that drench and plump with every application.
Barrier Boosting Beauty
Blurring Foundations
Look no further for a dewy, lit-from-within finish.
Glazed Complexion
NEW! Dior Rosy Glow Stick
Meet the stick blush that sweeps on 12 hours of custom color with a dewy-glow finish.
Shop DIOR

Brands we love

Face Eyes Lips Nails Brushes & Tools

Tom Ford
Architecture Radiance Hydrating Foundation Broad Spectrum SPF 50
Current price $80.75; 15% off; with code FRIEND;
; Previous price $95.00;
Review rating: 4.6 out of 5; 930 reviews;
NARS
Radiant Creamy Concealer, 0.22oz
Current price $30.60; 15% off; with code FRIEND;
; Previous price $36.00;
free gift with purchase
Review rating: 4.7 out of 5; 6,177 reviews;
Tom Ford
Traceless Soft Matte Concealer with Hyaluronic Acid
Current price $51.00; 15% off; with code FRIEND;
; Previous price $60.00;
Review rating: 4.6 out of 5; 897 reviews;
Lancôme
Rénergie Lift Makeup Foundation SPF 27
Current price $53.55; 15% off; with code FRIEND;
; Previous price $63.00;
free gift with purchase
Review rating: 4.5 out of 5; 2,689 reviews;
KIKO Milano
NEW! Radiant Fusion Baked Powder, 0.30 oz.
Current price $15.30; 15% off; with code FRIEND;
; Previous price $18.00;
Review rating: 4.8 out of 5; 13 reviews;
Dolce&Gabbana
NEW! Glazelighter Glowpalescent All Over Highlighter, 0.40 oz.
Current price $41.65; 15% off; with code FRIEND;
; Previous price $49.00;
free gift with purchase
Too Faced
Born This Way Undetectable Medium-To-Full Coverage Foundation, 1 oz.
Current price $40.80; 15% off; with code FRIEND;
; Previous price $48.00;
LGBTQ Founded
Review rating: 4.4 out of 5; 42 reviews;
Fashion Fair
SkinFlex Stick
$31.49; 19% off; with code FRIEND;
Current sale price $37.05; Previous price $39.00;
Black Owned
Review rating: 4.6 out of 5; 161 reviews;
Anastasia Beverly Hills
Brow Wiz® Skinny Brow
Current price $22.10; 15% off; with code FRIEND;
; Previous price $26.00;
Review rating: 4.7 out of 5; 5,461 reviews;
Yves Saint Laurent
Touche Éclat All-Over Brightening Concealer Pen
Current price $34.00; 15% off; with code FRIEND;
; Previous price $40.00;
free gift with purchase
Review rating: 4.7 out of 5; 2,000 reviews;
Tom Ford
Shade & Illuminate Soft Radiance Primer SPF 25
Current price $68.00; 15% off; with code FRIEND;
; Previous price $80.00;
Review rating: 4.6 out of 5; 9 reviews;
Yves Saint Laurent
Kiss Shaper Sculpting Lip Liner
Current price $24.65; 15% off; with code FRIEND;
; Previous price $29.00;
free gift with purchase
Review rating: 4.7 out of 5; 916 reviews;
Kylie Cosmetics
Power Plush Longwear Foundation, 1 oz.
Current price $32.30; 15% off; with code FRIEND;
; Previous price $38.00;
free gift with purchase
Review rating: 4.2 out of 5; 1,219 reviews;
Lancôme
Teint Idole Ultra Wear Foundation
Current price From $45.05 to $48.45; 15% off; with code FRIEND;
; Previous price range from $53.00 to $57.00;
free gift with purchase
Review rating: 4.5 out of 5; 16,272 reviews;
MAC
Lip Liner Pencil
Current price $21.25; 15% off; with code FRIEND;
; Previous price $25.00;
free gift with purchase
Review rating: 4.5 out of 5; 30,009 reviews;
Anastasia Beverly Hills
Smooth Blur Contour Stick
Current price $28.90; 15% off; with code FRIEND;
; Previous price $34.00;
Review rating: 4.7 out of 5; 1,128 reviews;
Bobbi Brown
Skin Long-Wearing Color Corrector Stick
Current price $29.75; 15% off; with code FRIEND;
; Previous price $35.00;
free gift with purchase
Review rating: 4.7 out of 5; 1,093 reviews;
NARS
Light Reflecting Loose Setting Powder
Current price $38.25; 15% off; with code FRIEND;
; Previous price $45.00;
free gift with purchase
Review rating: 4.5 out of 5; 382 reviews;
Anastasia Beverly Hills
Perfect Brow Pencil
Current price $22.10; 15% off; with code FRIEND;
; Previous price $26.00;
Review rating: 4.6 out of 5; 449 reviews;
Tom Ford
NEW! Runway Lip Color Lipstick, 0.7 oz.
Current price $29.75; 15% off; with code FRIEND;
; Previous price $35.00;
Estée Lauder
Glossy Pout Tinted Lip Oil
Current price $24.65; 15% off; with code FRIEND;
; Previous price $29.00;
free gift with purchase
Review rating: 4.6 out of 5; 1,067 reviews;
Bobbi Brown
Skin Cream Concealer Stick
Current price $29.75; 15% off; with code FRIEND;
; Previous price $35.00;
free gift with purchase
Review rating: 4.7 out of 5; 715 reviews;

Are you shopping for a specific brand?

MAC
Mineralize Skinfinish Highlighter
Current price $36.55; 15% off; with code FRIEND;
; Previous price $43.00;
free gift with purchase
Review rating: 4.5 out of 5; 27,298 reviews;
NYX Professional Makeup
Plump Right Back Plumping Serum + Primer
Current price $14.45; 15% off; with code FRIEND;
; Previous price $17.00;
free gift with purchase
Review rating: 4.6 out of 5; 1,345 reviews;
Benefit Cosmetics
The POREfessional Face Primer
Current price From $13.60 to $50.15; 15% off; with code FRIEND;
; Previous price range from $16.00 to $59.00;
Review rating: 4.4 out of 5; 1,328 reviews;
bareMinerals
BAREPRO 24hr Wear Matte Liquid Foundation SPF 20
Current price $37.40; 15% off; with code FRIEND;
; Previous price $44.00;
free gift with purchase
Review rating: 4.3 out of 5; 1,665 reviews;
CHANEL
LA BASE MASCARA Volume and Care Lash Primer
Current price $40.00; ;
Review rating: 4.8 out of 5; 55 reviews;
Dermablend
Continuous Correction CC Cream SPF 50+
Current price $35.70; 15% off; with code FRIEND;
; Previous price $42.00;
Review rating: 4 out of 5; 93 reviews;
Bobbi Brown
Extra Lip Tinted Balm with Plumping + Peptide Technology
Current price $33.15; 15% off; with code FRIEND;
; Previous price $39.00;
free gift with purchase
Review rating: 4.5 out of 5; 342 reviews;
Bobbi Brown
Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid
Current price $58.65; 15% off; with code FRIEND;
; Previous price $69.00;
free gift with purchase
Review rating: 4.8 out of 5; 4,524 reviews;
Lancôme
Cils Booster XL Enhancing Lash Primer
Current price From $13.60 to $25.50; 15% off; with code FRIEND;
; Previous price range from $16.00 to $30.00;
Bonus Offer with Purchase
Review rating: 4.8 out of 5; 5,755 reviews;
Tom Ford
Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High Shine
Current price $52.70; 15% off; with code FRIEND;
; Previous price $62.00;
Review rating: 4.7 out of 5; 2,360 reviews;
Elizabeth Arden
Flawless Finish Skincaring Foundation
Current price $41.65; 15% off; with code FRIEND;
; Previous price $49.00;
Review rating: 3.9 out of 5; 260 reviews;
MAC
Glow Play Cushiony Blush
Current price $28.90; 15% off; with code FRIEND;
; Previous price $34.00;
free gift with purchase
Review rating: 4.7 out of 5; 874 reviews;
Dolce&Gabbana
Flash Plumping* Lip Oil
Current price $35.70; 15% off; with code FRIEND;
; Previous price $42.00;
free gift with purchase
Review rating: 4.5 out of 5; 371 reviews;
Yves Saint Laurent
Loveshine Plumping Lip Oil Gloss
Current price $34.00; 15% off; with code FRIEND;
; Previous price $40.00;
free gift with purchase
Review rating: 4.6 out of 5; 1,772 reviews;
Winky Lux
Peeper Perfect Under-Eye Concealer, 0.33 oz.
Current price $16.15; 15% off; with code FRIEND;
; Previous price $19.00;
Review rating: 4.9 out of 5; 729 reviews;
Lord & Berry
Basic Back in Black Makeup Kit, 2 Piece
$32.51; 28% off; with code FRIEND;
Current sale price $38.25; Previous price $45.00;
Review rating: 5 out of 5; 1 reviews;
MAC
Prep + Prime 24 Hour Extend Eye Primer
Current price $27.20; 15% off; with code FRIEND;
; Previous price $32.00;
free gift with purchase
Review rating: 4.5 out of 5; 27,161 reviews;
NARS
Light Reflecting Pressed Setting Powder, .35 oz
Current price $38.25; 15% off; with code FRIEND;
; Previous price $45.00;
free gift with purchase
Review rating: 4.5 out of 5; 437 reviews;
KIKO Milano
NEW! Matte Fusion Pressed Powder, 0.42 oz.
Current price $15.30; 15% off; with code FRIEND;
; Previous price $18.00;
Review rating: 4.3 out of 5; 8 reviews;
Palladio
Eyeshadow Quads Eyeshadow
Current price $14.99; ;
15% off use: FRIEND
Review rating: 4.5 out of 5; 17 reviews;
Yves Saint Laurent
Candy Glaze Lip Gloss Stick
Current price $36.55; 15% off; with code FRIEND;
; Previous price $43.00;
free gift with purchase
Review rating: 4.6 out of 5; 4,872 reviews;
Lancôme
Teint Idole Ultra Wear Skin Transforming Bronzer
Current price $38.25; 15% off; with code FRIEND;
; Previous price $45.00;
Bonus Offer with Purchase
Review rating: 4.7 out of 5; 583 reviews;
AMAZINGCOSMETICS
Concealer Full Coverage Color Correcting Concealer
Current price $27.20; 15% off; with code FRIEND;
; Previous price $32.00;
Women Owned
Review rating: 3.3 out of 5; 4 reviews;
CHANEL
ROUGE COCO GLOSS Moisturizing Glossimer
Current price $42.00; ;
Review rating: 4.7 out of 5; 254 reviews;
Palladio
Under Eye Brightener
Current price $14.99; ;
15% off use: FRIEND
Review rating: 4.2 out of 5; 113 reviews;
bareMinerals
COMPLEXION RESCUE Luminous Hydrating Skin Tint Stick with Magnesium
Current price $33.58; 15% off; with code FRIEND;
; Previous price $39.50;
free gift with purchase
Review rating: 4.5 out of 5; 337 reviews;
Palladio
Liquid Eyeliner
Current price $12.99; ;
15% off use: FRIEND
Review rating: 4.6 out of 5; 50 reviews;
Laura Geller Beauty
The Ideal Fix Concealer
Current price $23.80; 15% off; with code FRIEND;
; Previous price $28.00;
Women Founded
Review rating: 4.5 out of 5; 17 reviews;
Tom Ford
Soleil Hydrating Lip Oil, 0.12 oz.
Current price $34.00; 15% off; with code FRIEND;
; Previous price $40.00;
Review rating: 5 out of 5; 2 reviews;
Urban Decay
Lip Toy Sugar Coat Lipgloss, Full-Size
Current price $20.40; 15% off; with code FRIEND;
; Previous price $24.00;
Women Founded
Review rating: 4.6 out of 5; 452 reviews;
SIIA Cosmetics
2-Pc. Ultimate Fit Concealer Duo
$22.53; 55% off; with code FRIEND;
Current sale price $26.50; Previous price $50.00;
Review rating: 5 out of 5; 2 reviews;
NARS
Afterglow Lip Shine, 0.17 oz.
Current price $27.20; 15% off; with code FRIEND;
; Previous price $32.00;
free gift with purchase
Review rating: 4.6 out of 5; 488 reviews;
more colors available
DIOR
Iconic Overcurl Mascara Collection
Current price From $29.75 to $49.30; 15% off; with code FRIEND;
; Previous price range from $35.00 to $58.00;
free gift with purchase
Review rating: 4.6 out of 5; 811 reviews;
Palladio
Baked Bronzer - 0.35 oz
Current price $14.99; ;
15% off use: FRIEND
Review rating: 5 out of 5; 22 reviews;
Mented Cosmetics
Make You Blush
Current price $18.70; 15% off; with code FRIEND;
; Previous price $22.00;
Review rating: 5 out of 5; 2 reviews;
Tarte
Travel-Size Maracuja Juicy Lip Plump
Current price $12.75; 15% off; with code FRIEND;
; Previous price $15.00;
Women Founded
Review rating: 4.5 out of 5; 214 reviews;
Bobbi Brown
Sheer Finish Loose Setting Powder
Current price $46.75; 15% off; with code FRIEND;
; Previous price $55.00;
free gift with purchase
Review rating: 4.2 out of 5; 260 reviews;
Augustinus Bader
The Tinted Lip Balm
Current price $47.00; ;
$20 Star Money per $100
free gift with purchase
Review rating: 4.3 out of 5; 15 reviews;