Conscious ingredients
Products must be free of certain chemicals, like parabens, sulfates, phthalates,silicones, mineral oils, and petroleum. Additional restrictions apply to ingredients like microbeads, palm oil, and zinc oxide.
Cruelty-free
Products must not have been tested on animals in any form or at any stage of development, production or supply chain.
Vegan
Ingredients may not be derived from animals or any animal by-products.
Packaged with care
Packaging must meet at least one of the following criteria: reusable or refillable, made of 50%+ recycled content (20% for glass) or FSC-certified materials or be bio-based.
Brands we love
SDD=BOPS=MakeupSkin CareBeauty & Fragrance SetsBeauty ToolsEye Creams & SerumsEye MakeupFace MakeupLip MakeupAVYAbeautyblenderBright GirlCaudalieClarinsCOOLADermablendDrybarFOREOFREIGK HairKopari BeautyKORRESOlaplexOriginsphilosophyRahuaRMS BeautySmashboxSunday RileyTarteTONYMOLY10.0|20.020.0|30.030.0|40.040.0|50.0Cruelty FreeVeganAntioxidantsBHA/Salicylic AcidClayCoconut OilCollagenCruelty FreeHyaluronic AcidHydroquinoneMineralPeptidesRetinoid/RetinolRoseSPFVitamin AVitamin CVitamin EAluminum FreeDye FreeFragrance FreeGluten FreeHypo-allergenicMindfully MadeMineral Oil FreeOil FreeParaben FreePetroleum FreePhthalate FreeSalicylic Acid FreeSilicone FreeSulfate FreeWaterproofBrighteningDark CirclesHydrationPoresRedness5 stars4 stars & up3 stars & upBlackBlueBrownGoldGreenIvory/CreamMultiOrangePinkPurpleRedTan/BeigeWhiteYellowGift with PurchaseYes